Mini Content Marketing comparison of websites for keller-lehrmittel.ch

compendio.ch

67%
Change competitor

hkvaarau.ch

36%
Change competitor

akad.ch

31%
Change competitor

klv.ch

25%
Change competitor

keller-lehrmittel.ch

21%

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric keller-lehrmittel.ch akad.ch compendio.ch hkvaarau.ch klv.ch
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers x x x x x
Youtube comments x x x x x
Youtube videos x x x x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric keller-lehrmittel.ch akad.ch compendio.ch hkvaarau.ch klv.ch
Number of Referring Backlinks (Content Popularity) (day) x 175,377 4,894 2,390 830
Number of Referring Domains (Content Popularity) (day) x 803 175 222 115
Number of URLs found in the index (day) x 43,624 139,590 495 130,476
Number of IPs that refer to domain (day) x 366 145 174 78
Number of subnets that refer to domain (day) x 310 126 150 72
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) x 1 x x x
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) x 4 x x x
Number of governmental and .gov - related domains that refer to domain (day) x x x x x
Number of government and .gov - related external backlinks that link to domain (day) x x x x x
The exact number of educational domains that refer to domain (day) x x x x x
Number of Backlinks from .EDU Domains (Content Popularity) (day) x x x x x
The exact number of government domains that refer to domain (day) x x x x x
The exact number of government links that refer to domain (day) x x x x x
Average number of outgoing links to unique domains for that domain (day) x 1 1 0 1
The number of outgoing links for this domain (day) x 1 1 0 3
Average number of internal links for domain (day) x 8 27 6 79
Link Strength of Referring Domains (Content Popularity) (day) x 37 33 24 26
Authority of Referring Domains (Content Popularity) (day) x 43 22 33 21
TrustMetric value for domain (day) - Majestic metric x 43 22 33 21

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Ernst Keller | Lehrmittel für das Rechnungswesen
Desktop speed score 73
Mobile speed score 69
Mobile usability score 65
Number of all page resources 10
Number of static page resources 9
Number of styles (CSS) page resources 1
Total request weight 1 kb
HTML response weight 7 kb
CSS response weight 4 kb
Images response weight 191 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
http://www.keller-lehrmittel.ch/cms/css/standard.css
http://www.keller-lehrmittel.ch/cms/images/content.jpg
http://www.keller-lehrmittel.ch/cms/images/empty.gif
Cache (mobile) by setting expiry date for
http://www.keller-lehrmittel.ch/cms/css/standard.css
http://www.keller-lehrmittel.ch/cms/images/content.jpg
http://www.keller-lehrmittel.ch/cms/images/empty.gif
Speed up server response time
Response time in 1.1 seconds
Optimize image files (desktop)
http://www.keller-lehrmittel.ch/cms/upload/bilder/lehrmittelreihe_finanz_rechnungswesen.jpg - 124.2KiB (96%)
http://www.keller-lehrmittel.ch/cms/upload/bilder/icon_all_intensivtraining.jpg - 14.9KiB (76%)
http://www.keller-lehrmittel.ch/cms/upload/bilder/icard_wirtschaft.jpg - 12.5KiB (73%)
Some texts on your page renders in a way that may be difficult for some of your visitors to read. (mobile)
Configure a viewport for mobile page, ex.
<meta name="viewport" content="width=device-width, initial-scale=1">
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 547.
  • The competing domain klv.ch has achieved a score of 648

Content

  • The competitor "akad.ch" probably has an subpage with a contact form.
  • The competitor "hkvaarau.ch" enables visitors to subscribe to their newsletter list.
  • The word or combination of words with the lowest median result regarding the frequency is fragen benützen (based on first 10 subpages of examined domain).
  • The term recht only appears on one competitor's website - akad.ch.
  • Competitor compendio.ch has reached a value of 1 for the metric: "Number of outgoing links".

Social media

  • A link to Twitter has been found on the domain hkvaarau.ch.
  • The domain hkvaarau.ch has a Google+ account.
  • 0% of this group of domains has a Instagram account.
  • 20% of this group of domains has a LinkedIn account.
  • The number of Twitter tweets belonging to the competitor hkvaarau.ch tweet account is 869 (since the last update).

Seo

  • The URL https://www.compendio.ch/de-CH/Wirtschaft/Human-Resources/Assurances-de-personnes-et-assurances-sociales is the most frequent url in our search engine rankings, which belongs to the competitor compendio.ch
  • This free report has been updated for the competitor akad.ch on 2020-02-10.
  • The average position in the search engine rankings for the website hkvaarau.ch is 50.
  • The search engine rankings update for the main domain took place on 2020-01-16.
  • The competing websites have an average search engine position of 35310 in our rankings.

Server

  • The page http://hkvaarau.ch/ has 2 unnecessary redirects until it shows a URL with content.
  • The CSS of the competitor akad.ch website accounts for10% of all data transfers.
  • The number of static elements on the klv.ch page is 26.
  • The compression of the HTML together with INLINE CSS and JS enables the competitor compendio.ch website to save 1.6KiB kb each time the page is loaded.
  • The server of the main domain responded within1.1 seconds.