Mini
Content Marketing comparison of websites for kay.com
linksoflondon.com
kay.com
brilliantearth.com
jared.com
davidyurman.com
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | kay.com | brilliantearth.com | jared.com | davidyurman.com | linksoflondon.com | |
|---|---|---|---|---|---|---|
Facebook
|
Facebook fans | x | x | x | x | x |
Twitter
|
Tweets | x | x | x | x | x |
| Twitter followers | x | x | x | x | x | |
| Twitter following (account is following) | x | x | x | x | x | |
| Twitter likes | x | x | x | x | x | |
Instagram
|
Instagram posts | x | x | x | x | x |
| Instagram followers | x | x | x | x | x | |
| Instagram following (account is following) | x | x | x | x | x | |
Youtube
|
Youtube views | x | x | x | x | 6946 |
| Youtube subscribers | x | x | x | x | 336 | |
| Youtube comments | x | x | x | x | x | |
| Youtube videos | x | x | x | x | 4 |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | kay.com | brilliantearth.com | jared.com | davidyurman.com | linksoflondon.com |
|---|---|---|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 253,812 | 86,646 | 88,523 | 107,430 | 99,486 |
| Number of Referring Domains (Content Popularity) (day) | 5,338 | 4,326 | 3,407 | 3,983 | 3,857 |
| Number of URLs found in the index (day) | 112,899 | 97,232 | 105,281 | 49,816 | 187,909 |
| Number of IPs that refer to domain (day) | 3,775 | 3,295 | 2,576 | 2,846 | 2,509 |
| Number of subnets that refer to domain (day) | 2,712 | 2,491 | 1,924 | 2,295 | 1,978 |
| Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | 6 | 23 | 7 | 9 | 2 |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | 14 | 69 | 15 | 193 | 3 |
| Number of governmental and .gov - related domains that refer to domain (day) | 1 | 1 | 1 | x | 1 |
| Number of government and .gov - related external backlinks that link to domain (day) | 2 | 5 | 2 | x | 1 |
| The exact number of educational domains that refer to domain (day) | 5 | 20 | 5 | 9 | x |
| Number of Backlinks from .EDU Domains (Content Popularity) (day) | 13 | 64 | 7 | 193 | x |
| The exact number of government domains that refer to domain (day) | 1 | 1 | x | x | x |
| The exact number of government links that refer to domain (day) | 2 | 5 | x | x | x |
| Average number of outgoing links to unique domains for that domain (day) | 8 | 0 | 6 | 1 | 3 |
| The number of outgoing links for this domain (day) | 10 | 0 | 8 | 1 | 4 |
| Average number of internal links for domain (day) | 192 | 48 | 227 | 28 | 63 |
| Link Strength of Referring Domains (Content Popularity) (day) | 44 | 51 | 43 | 44 | 44 |
| Authority of Referring Domains (Content Popularity) (day) | 55 | 22 | 19 | 21 | 57 |
| TrustMetric value for domain (day) - Majestic metric | 55 | 22 | 19 | 21 | 57 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
| Page title Engagement Rings, Wedding Rings, Diamonds, Charms. Jewelry from Kay Jewelers, your trusted Jewelry Store |
|
| Desktop speed score | 73 |
|---|---|
| Mobile speed score | 56 |
| Mobile usability score | 94 |
| Number of all page resources | 131 |
| Number of static page resources | 69 |
| Number of JS page resources | 61 |
| Number of styles (CSS) page resources | 4 |
| Total request weight | 30 kb |
| HTML response weight | 140 kb |
| CSS response weight | 636 kb |
| Images response weight | 416 kb |
| JS response weight | 2695 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
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Avoid landing page redirects for the following chain of redirected URLs http://kay.com/
http://www.kay.com/
http://www.kay.com/en/kaystore
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Cache (desktop) by setting expiry date for http://cdn.appdynamics.com/adrum-ext.0cb09c7f88688e75af157693cb56e5b6.js
http://d1n00d49gkbray.cloudfront.net/js/kay.js
https://s.yimg.com/wi/ytc.js
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Cache (mobile) by setting expiry date for http://cdn.appdynamics.com/adrum-ext.0cb09c7f88688e75af157693cb56e5b6.js
http://d1n00d49gkbray.cloudfront.net/js/kay.js
https://s.yimg.com/wi/ytc.js
|
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Speed up server response time
Response time in 0.24 seconds
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Minify HTML files (desktop) http://www.kay.com/en/kaystore - 3.6KiB (17%)
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Minify HTML files (mobile) http://www.kay.com/en/kaystore - 3.6KiB (17%)
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Minify JavaScript files (desktop) http://www.kay.com/js/dojo131/dojo/data/ItemFileReadStore.js - 4.7KiB (60%)
http://www.kay.com/js/dojo131/dojo/data/ItemFileWriteStore.js - 4.5KiB (57%)
http://kayj.linkstorm.net/KAYJ/p.js?? - 3.6KiB (36%)
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Minify JavaScript files (mobile) http://www.kay.com/js/dojo131/dojo/data/ItemFileReadStore.js - 4.7KiB (60%)
http://www.kay.com/js/dojo131/dojo/data/ItemFileWriteStore.js - 4.5KiB (57%)
http://kayj.linkstorm.net/KAYJ/p.js?? - 3.6KiB (36%)
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Optimize image files (desktop) http://www.kay.com/static_assets/media/kay/kay_homepage/aug_2017/kay_aug17_hero_earring_bracelets.jpg?crop=*:*;0,0 - 28.2KiB (19%)
http://www.kay.com/static_assets/media/kay/kay_homepage/july_1/7_8_/kay_july17_espot_summer_sizzle.jpg - 13.5KiB (18%)
http://www.kay.com/static_assets/media/kay/kay_homepage/trigger_banks/kay_hp_trigger_hday16_rings.jpg - 10.2KiB (79%)
|
| The page content is too wide for the viewport, forcing the user to scroll horizontally. (mobile) |
| Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile) |
Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 937.
- The competing domain jared.com has achieved a score of 672
Content
- The word or combination of words with the lowest median result regarding the frequency on the competitors website is preference read (based on first 10 subpages of examined domain).
- 199 words or phrases (two word combinations) were found on the main domain.
- The term engagement rings only appears on one competitor's website - linksoflondon.com.
- The competitor linksoflondon.com has achieved a value of 2509 for the metric: "Number of referring domains from different IPs (daily value)".
- Competitor linksoflondon.com has achieved a value of 63 for the metric:"Average number of internal links".
Social media
- A link to Youtube was found on the domain davidyurman.com.
- 0% of this group of domains has a Google+ account.
- 40% of this group of domains has a Youtube account.
- The competitor linksoflondon.com has created 4 youtube videos.
- The number of Twitter Following for the competitor brilliantearth.com tweet account is 240 (since the last update).
Seo
- The best position ever found for the competitor davidyurman.com was 17 and it was found the keyword :keyword.
- The competitor linksoflondon.com should get at least 2226 visitors from the search engine per month.
- The main domain's best performing keyword is chains and it was found on the position 7
- The number of visitors from the search engine to the main domain is 23852 per month.
- The competing websites have an average search engine position of 2395 in our rankings.
Server
- The total amount of the website requests on competitor jared.com was calculated at 38 kb.
- The version for smartphones and tablets of the competitor brilliantearth.com has achieved 99 points for user-experience (how user-friendly a website is).
- Javascript on the main domain hold 69% of all data transfers.
- Static objects of the main domain are numerous and http://cdn.appdynamics.com/adrum-ext.0cb09c7f88688e75af157693cb56e5b6.js, http://d1n00d49gkbray.cloudfront.net/js/kay.js, https://s.yimg.com/wi/ytc.js, http://service.maxymiser.net/api/us/kay.com/59eecd/mmapi.js could have information about their expiry date and be loaded from the cache of the browser.
- The desktop version of the main domain received an Insights value of 73 for the performance.