Mini
Content Marketing comparison of websites for itrust.ch
haufe-akademie.de
pwc.ch
itrust.ch
Other competitor
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | itrust.ch | pwc.ch | haufe-akademie.de | |
|---|---|---|---|---|
Facebook
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Facebook fans | x | x | x |
Twitter
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Tweets | x | x | x |
| Twitter followers | x | x | x | |
| Twitter following (account is following) | x | x | x | |
| Twitter likes | x | x | x | |
Instagram
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Instagram posts | x | x | x |
| Instagram followers | x | x | x | |
| Instagram following (account is following) | x | x | x | |
Youtube
|
Youtube views | x | 352167 | 3508084 |
| Youtube subscribers | x | 1460 | 1770 | |
| Youtube comments | x | x | x | |
| Youtube videos | x | 393 | 292 |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | itrust.ch | pwc.ch | haufe-akademie.de |
|---|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 700 | 296,439 | 1,133,533 |
| Number of Referring Domains (Content Popularity) (day) | 151 | 1,978 | 1,818 |
| Number of URLs found in the index (day) | 3,533 | 22,463 | 64,841 |
| Number of IPs that refer to domain (day) | 99 | 1,698 | 1,106 |
| Number of subnets that refer to domain (day) | 95 | 1,403 | 792 |
| Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | 1 | 5 | x |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | 1 | 17 | x |
| Number of governmental and .gov - related domains that refer to domain (day) | x | 1 | x |
| Number of government and .gov - related external backlinks that link to domain (day) | x | 2 | x |
| The exact number of educational domains that refer to domain (day) | x | 5 | x |
| Number of Backlinks from .EDU Domains (Content Popularity) (day) | x | 17 | x |
| The exact number of government domains that refer to domain (day) | x | x | x |
| The exact number of government links that refer to domain (day) | x | x | x |
| Average number of outgoing links to unique domains for that domain (day) | 7 | 3 | 3 |
| The number of outgoing links for this domain (day) | 22 | 5 | 3 |
| Average number of internal links for domain (day) | 8 | 16 | 34 |
| Link Strength of Referring Domains (Content Popularity) (day) | 12 | 42 | 49 |
| Authority of Referring Domains (Content Popularity) (day) | 5 | 46 | 34 |
| TrustMetric value for domain (day) - Majestic metric | 5 | 46 | 34 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
| Page title Effizienz, Technologie und Innovation verbinden |
|
| Desktop speed score | 69 |
|---|---|
| Mobile speed score | 58 |
| Mobile usability score | 96 |
| Number of all page resources | 69 |
| Number of static page resources | 17 |
| Number of JS page resources | 23 |
| Number of styles (CSS) page resources | 5 |
| Total request weight | 7 kb |
| HTML response weight | 140 kb |
| CSS response weight | 1869 kb |
| Images response weight | 1075 kb |
| JS response weight | 2239 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
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Cache (desktop) by setting expiry date for http://cdn.clicktale.net/www07/ptc/e8de3f4a-dd34-4b76-a07e-572de9333dba.js
https://www.google.com/recaptcha/api.js?hl=de&ver=1
https://www.google.com/recaptcha/api2/webworker.js?hl=de&v=r20170629165701
|
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Cache (mobile) by setting expiry date for http://cdn.clicktale.net/www07/ptc/e8de3f4a-dd34-4b76-a07e-572de9333dba.js
https://www.google.com/recaptcha/api.js?hl=de&ver=1
https://www.google.com/recaptcha/api2/webworker.js?hl=de&v=r20170629165701
|
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Minify HTML files (desktop) http://www.itrust.ch/ - 1.4KiB (11%)
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Minify HTML files (mobile) http://www.itrust.ch/ - 1.4KiB (11%)
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Minify JavaScript files (desktop) http://www.itrust.ch/wp-content/plugins/megamenu/js/maxmegamenu.js?ver=2.3 - 1.2KiB (39%)
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Minify JavaScript files (mobile) http://www.itrust.ch/wp-content/plugins/megamenu/js/maxmegamenu.js?ver=2.3 - 1.2KiB (39%)
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Optimize image files (desktop) http://www.itrust.ch/wp-content/uploads/2016/02/DSC_5429-1024x681.jpg - 77.3KiB (61%)
http://www.itrust.ch/wp-content/uploads/2016/04/kaufmann-kurt-web-1024x680.jpg - 38.6KiB (35%)
http://www.itrust.ch/wp-content/uploads/2015/10/itrust-home-2.jpg - 30KiB (42%)
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| The page content is too wide for the viewport, forcing the user to scroll horizontally. (mobile) |
| Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile) |
Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 675.
- The competing domain pwc.ch has achieved a score of 1058
Content
- 2618 Words / phrases were found at competitor "pwc.ch".
- The term item only occurs on the pwc.ch website and not on the website of the main domain.
- The term itrust only appears on this website and not on the websites of the competition.
- The term sport only appears on one competitor's website - haufe-akademie.de.
- The competitor haufe-akademie.de has achieved a value of 965 for the metric: "Number of referring domains from different IPs (daily value)".
Social media
- A link to Youtube was found on the domain pwc.ch.
- 100% of this group of domains has a Facebook account.
- 67% of this group of domains has a Twitter account.
- On Facebook, the main domain is followed by 135 fans.
- The number of Twitter Following for the competitor haufe-akademie.de tweet account is 433 (since the last update).
Seo
- Of all the URLs found in the domain haufe-akademie.de, "https://www.haufe-akademie.de/blog/themen/persoenliche-kompetenz/die-10-goldenen-regeln-der-kundenorientierung/" is the most frequently found URL in the search results.
- The competitors (pwc.ch) best performing keyword is pricewaterhousecoopers and it was found on the position 1
- In the search engine rankings below, the average position for the competitor haufe-akademie.de is: 50.
- The competitor pwc.ch should get at least 120994 visitors from the search engine per month.
- The average number of visitors expected from the search engine for the competitors websites is 77785.
Server
- The number of Javascript resources (on the homepage of the competitor haufe-akademie.de) is 38 .
- The total amount of the website requests on competitor haufe-akademie.de was calculated at 20 kb.
- The version for smartphones and tablets of the competitor pwc.ch has achieved 79 points for user-experience (how user-friendly a website is).
- Title of the homepage for the main domain is Effizienz, Technologie und Innovation verbinden .
- When the homepage of the main domain is loaded once, 69 objects are downloaded (files, JS scripts, etc.).