Mini Content Marketing comparison of websites for it.businessinsider.com

it.businessinsider.com

69%

tgcom24.mediaset.it

32%
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ilmessaggero.it

21%
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ilgiornale.it

20%
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ilmattino.it

19%
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Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric it.businessinsider.com tgcom24.mediaset.it ilgiornale.it ilmessaggero.it ilmattino.it
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers x x x x x
Youtube comments x x x x x
Youtube videos x x x x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric it.businessinsider.com tgcom24.mediaset.it ilgiornale.it ilmessaggero.it ilmattino.it
Number of Referring Backlinks (Content Popularity) (day) 1,806,626 369 3,132,511 11,250,195 30,627,776
Number of Referring Domains (Content Popularity) (day) 2,737 70 21,201 20,442 12,498
Number of URLs found in the index (day) 15,549 59 1,060,659 1,362,367 1,176,125
Number of IPs that refer to domain (day) 2,250 66 14,219 13,909 8,512
Number of subnets that refer to domain (day) 1,608 65 8,429 8,237 5,022
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 9 x 52 75 58
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 19 x 200 6,314 143,683
Number of governmental and .gov - related domains that refer to domain (day) 4 x 44 86 77
Number of government and .gov - related external backlinks that link to domain (day) 28 x 509 1,574 10,059
The exact number of educational domains that refer to domain (day) 5 x 34 33 13
Number of Backlinks from .EDU Domains (Content Popularity) (day) 7 x 140 168 107
The exact number of government domains that refer to domain (day) x x 3 3 1
The exact number of government links that refer to domain (day) x x 3 6 10
Average number of outgoing links to unique domains for that domain (day) 18 0 8 7 8
The number of outgoing links for this domain (day) 25 0 12 10 13
Average number of internal links for domain (day) 35 1 102 94 77
Link Strength of Referring Domains (Content Popularity) (day) 58 23 64 68 57
Authority of Referring Domains (Content Popularity) (day) 31 28 55 65 54
TrustMetric value for domain (day) - Majestic metric 31 28 55 65 54

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Business Insider Italia
Desktop speed score 72
Mobile speed score 56
Mobile usability score 87
Number of all page resources 127
Number of static page resources 68
Number of JS page resources 40
Number of styles (CSS) page resources 6
Total request weight 25 kb
HTML response weight 394 kb
CSS response weight 330 kb
Images response weight 401 kb
JS response weight 2663 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
https://cdn-gl.imrworldwide.com/ci/kataweb-it.json
https://cdn-gl.imrworldwide.com/conf/config250.js
https://secure-it.imrworldwide.com/v60.js
Cache (mobile) by setting expiry date for
https://cdn-gl.imrworldwide.com/ci/kataweb-it.json
https://cdn-gl.imrworldwide.com/conf/config250.js
https://secure-it.imrworldwide.com/v60.js
Minify HTML files (desktop)
https://secure-it.imrworldwide.com/storageframe.html - 1.2KiB (35%)
https://cdn-gl.imrworldwide.com/novms/html/ls.html - 1.1KiB (45%)
Minify HTML files (mobile)
https://secure-it.imrworldwide.com/storageframe.html - 1.2KiB (35%)
https://cdn-gl.imrworldwide.com/novms/html/ls.html - 1.1KiB (45%)
Minify JavaScript files (desktop)
https://it.businessinsider.com/wp-content/themes/businessinsider/assets/js/main.js?ver=4.6.6 - 14.9KiB (18%)
https://oasjs.kataweb.it/adsetup.real.js?ts=1500119052081 - 2.2KiB (39%)
https://oasjs.kataweb.it/adsetup.js - 948B (17%)
Minify JavaScript files (mobile)
https://it.businessinsider.com/wp-content/themes/businessinsider/assets/js/main.js?ver=4.6.6 - 14.9KiB (18%)
https://oasjs.kataweb.it/adsetup.real.js?ts=1500119061250 - 2.2KiB (39%)
https://oasjs.kataweb.it/adsetup.js - 948B (17%)
Optimize image files (desktop)
https://it.businessinsider.com/wp-content/themes/businessinsider/assets/img/logo_lg.png - 27KiB (89%)
https://it.businessinsider.com/wp-content/themes/businessinsider/assets/img/logo_sm.png - 8.8KiB (54%)
https://it.businessinsider.com/wp-content/themes/businessinsider/assets/img/pixel.jpg - 3.3KiB (92%)
Configure a viewport for mobile page, ex.
<meta name="viewport" content="width=device-width, initial-scale=1">
The page content is too wide for the viewport, forcing the user to scroll horizontally. (mobile)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 2232.
  • The competing domain tgcom24.mediaset.it has achieved a score of 1015

Content

  • The term donna only appears on this website and not on the websites of the competition.
  • The term barcellona only occurs on the tgcom24.mediaset.it website and not on the website of the main domain.
  • The value achieved for the metric: "Number of referring domains (daily value)" is 2737.
  • The achieved value for the metric: "Number of referring domains from different IP C blocks" is 1608 .
  • The achieved value for the metric: "Number of referring .EDU and similar to .EDU domains (daily value)" is 9 .

Social media

  • A link to Twitter has been found on the domain ilgiornale.it.
  • A link to Twitter was found on the main domain.
  • On Twitter, the main domain ha an activity of 6875 tweets.
  • The number of Twitter tweets belonging to the competitor tgcom24.mediaset.it tweet account is 164889 (since the last update).
  • The number of Twitter Following for the competitor tgcom24.mediaset.it tweet account is 979 (since the last update).

Seo

  • The URL https://it.businessinsider.com/category/tecnologia/ is the most common search engine result in our search engine rankings
  • In the search engine rankings above, the average position of the main domain is: 67.
  • The competitor tgcom24.mediaset.it should get at least 45219 visitors from the search engine per month.
  • From this group of websites, the domain ilgiornale.it has the best average position among in search engine rankings.
  • The competing websites have an average search engine position of 16760 in our rankings.

Server

  • Javascript on the main domain hold 70% of all data transfers.
  • Static objects of the main domain are numerous and https://cdn-gl.imrworldwide.com/ci/kataweb-it.json, https://cdn-gl.imrworldwide.com/conf/config250.js, https://secure-it.imrworldwide.com/v60.js, https://www.repstatic.it/minify/sites/common/config_webtrekk_01.cache.php?name=webtrekk_351_1&20130701 could have information about their expiry date and be loaded from the cache of the browser.
  • The content of the competitor tgcom24.mediaset.it website is allowed wider than viewport. This will likely require visitors to scroll horizontally.
  • The version for smartphones and tablets of the competitor tgcom24.mediaset.it has achieved 95 points for user-experience (how user-friendly a website is).
  • The server of the competitor ilgiornale.it responded within0.21 seconds.