Mini Content Marketing comparison of websites for ista.org

psi.ch

90%
Change competitor

website-pace.net

18%
Change competitor

cfainstitute.org

14%
Change competitor

maplesoft.com

14%
Change competitor

ista.org

13%

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric ista.org psi.ch website-pace.net maplesoft.com cfainstitute.org
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers x 1460 x x x
Youtube comments x x x x x
Youtube videos x 144 x x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric ista.org psi.ch website-pace.net maplesoft.com cfainstitute.org
Number of Referring Backlinks (Content Popularity) (day) 34,743 1,280,099 1,485,930 5,681,945 828,269
Number of Referring Domains (Content Popularity) (day) 678 5,086 1,349 6,014 11,662
Number of URLs found in the index (day) 7,187 1,425,155 1,295,200 817,615 190,335
Number of IPs that refer to domain (day) 576 3,943 1,220 4,880 9,047
Number of subnets that refer to domain (day) 531 3,330 1,087 4,114 7,114
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 12 240 17 526 633
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 229 2,608 49 9,209 15,341
Number of governmental and .gov - related domains that refer to domain (day) 6 20 6 6 26
Number of government and .gov - related external backlinks that link to domain (day) 14 951 35 11 114
The exact number of educational domains that refer to domain (day) 8 100 8 320 374
Number of Backlinks from .EDU Domains (Content Popularity) (day) 224 692 17 6,172 7,504
The exact number of government domains that refer to domain (day) 1 14 x 5 14
The exact number of government links that refer to domain (day) 1 933 x 9 74
Average number of outgoing links to unique domains for that domain (day) 2 1 1 1 2
The number of outgoing links for this domain (day) 3 1 3 2 3
Average number of internal links for domain (day) 35 40 5 59 16
Link Strength of Referring Domains (Content Popularity) (day) 37 47 47 57 53
Authority of Referring Domains (Content Popularity) (day) 25 55 47 67 66
TrustMetric value for domain (day) - Majestic metric 25 55 47 67 66

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
International Safe Transit Association
Desktop speed score 80
Mobile speed score 68
Mobile usability score 69
Number of all page resources 34
Number of static page resources 31
Number of JS page resources 10
Number of styles (CSS) page resources 3
Total request weight 3 kb
HTML response weight 161 kb
CSS response weight 19 kb
Images response weight 232 kb
JS response weight 421 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
https://www.google.com/jsapi
https://ssl.google-analytics.com/ga.js
Cache (mobile) by setting expiry date for
https://www.google.com/jsapi
https://ssl.google-analytics.com/ga.js
Minify JavaScript files (desktop)
https://www.ista.org/javascripts/jquery/jquery.form.js - 3.3KiB (49%)
Minify JavaScript files (mobile)
https://www.ista.org/javascripts/jquery/jquery.form.js - 3.3KiB (49%)
Optimize image files (desktop)
https://www.ista.org/images/homepage/homepage-middle-static.jpg - 108.5KiB (75%)
https://www.ista.org/images/istalogo.jpg - 13.6KiB (69%)
https://www.ista.org/images/homepage/homepage-icon-video.jpg - 7KiB (74%)
Some texts on your page renders in a way that may be difficult for some of your visitors to read. (mobile)
Configure a viewport for mobile page, ex.
<meta name="viewport" content="width=device-width, initial-scale=1">
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 466.
  • The competing domain cfainstitute.org has achieved a score of 520

Content

  • The term punktes only occurs on the psi.ch website and not on the website of the main domain.
  • The term development only appears on one competitor's website - psi.ch.
  • The competitor psi.ch has achieved a value of 1280099 for the metric: "Number of incoming backlinks (daily value)".
  • Competitor psi.ch has reached a value of 5086 for the metric: "Number of referring domains (daily value)".
  • The competitor psi.ch has achieved a value of 55 for the metric: "Trust metric - Majestic metric".

Social media

  • The domain psi.ch has a Google+ account.
  • The domain maplesoft.com was defined as category: Software on Facebook.
  • The main domain has a LinkedIn account.
  • On Facebook, the main domain is followed by 161 fans.
  • The number of Twitter Following for the competitor psi.ch tweet account is 556 (since the last update).

Seo

  • Of all the URLs found in the domain cfainstitute.org, "https://www.cfainstitute.org/en/programs/cfa/candidate" is the most frequently found URL in the search results.
  • The average position in the search engine rankings for the website cfainstitute.org is 58.
  • The URL https://ista.org/test_procedures.php is the most common search engine result in our search engine rankings
  • This free report has been updated for the main domain on 2019-03-05.
  • The average position in the search engine rankings for the main domain is 67.

Server

  • The desktop version of the website website-pace.net had 38 points scored at Google Insights.
  • The mobile version of the competitor psi.ch achieved 82 points for the server response and website loading times in the Google Insights test.
  • The compression of the HTML together with INLINE CSS and JS enables the competitor psi.ch website to save 14.6KiB kb each time the page is loaded.
  • When the homepage of the main domain is loaded once, 34 objects are downloaded (files, JS scripts, etc.).
  • The entire CSS files of the main domain homepage weighs 19 kb.