Mini Content Marketing comparison of websites for irishracing.com

lottery.ie

65%
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skysports.com

50%
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irishracing.com

21%

racenet.com.au

20%
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hkjc.com

13%
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Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric irishracing.com skysports.com racenet.com.au lottery.ie hkjc.com
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers x x x x x
Youtube comments x x x x x
Youtube videos x x x x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric irishracing.com skysports.com racenet.com.au lottery.ie hkjc.com
Number of Referring Backlinks (Content Popularity) (day) 16,765,690 15,867,090 517,825 345,678 7,638,803
Number of Referring Domains (Content Popularity) (day) 1,028 42,523 2,031 858 8,335
Number of URLs found in the index (day) 1,262,457 3,523,078 166,933 3,671 436,346
Number of IPs that refer to domain (day) 658 29,232 1,242 732 5,568
Number of subnets that refer to domain (day) 593 18,226 1,048 612 3,936
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 1 114 1 x 49
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 2 1,075 1 x 2,341
Number of governmental and .gov - related domains that refer to domain (day) x 10 2 3 12
Number of government and .gov - related external backlinks that link to domain (day) x 1,669 2 6 529
The exact number of educational domains that refer to domain (day) x 27 x x 10
Number of Backlinks from .EDU Domains (Content Popularity) (day) x 105 x x 32
The exact number of government domains that refer to domain (day) x x x x x
The exact number of government links that refer to domain (day) x x x x x
Average number of outgoing links to unique domains for that domain (day) 5 9 12 2 0
The number of outgoing links for this domain (day) 5 18 17 2 0
Average number of internal links for domain (day) 76 63 115 23 67
Link Strength of Referring Domains (Content Popularity) (day) 56 78 34 37 45
Authority of Referring Domains (Content Popularity) (day) 41 68 40 43 53
TrustMetric value for domain (day) - Majestic metric 41 68 40 43 53

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Latest Horse Racing News, Race Results, Race Cards, Race Tips & Fixtures | Irishracing.com
Desktop speed score 63
Mobile speed score 55
Mobile usability score 99
Number of all page resources 235
Number of static page resources 125
Number of JS page resources 33
Number of styles (CSS) page resources 7
Total request weight 42 kb
HTML response weight 315 kb
CSS response weight 198 kb
Images response weight 994 kb
JS response weight 1240 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
http://lijit2waycm.netmng.com/blank.gif
https://s3-eu-west-1.amazonaws.com/ffltscdn/IA/affiliate_banner.css
https://s3-eu-west-1.amazonaws.com/ffltscdn/IA/banner.js
Cache (mobile) by setting expiry date for
http://atemda.com/UserMatch.ashx?bidderid=43&bidderuid=a6575998-5b32-4500-a568-b8ba94a0eb72
http://www.irishracing.com/bootstrap-datepicker/1.3.0/js/bootstrap-datepicker.min.js
http://www.irishracing.com/bootstrap/3.3.5/js/bootstrap.min.js
Minify your CSS files (desktop)
https://s3-eu-west-1.amazonaws.com/ffltscdn/IA/affiliate_banner.css - 1.3KiB (25%)
Optimize image files (desktop)
http://www.irishracing.com/images/irish-times-clock.jpg - 124.6KiB (61%)
http://www.irishracing.com/photo_jpeg/U000015027006031.jpg - 78.6KiB (86%)
http://www.irishracing.com/images/theturfclublogo.png - 11.1KiB (75%)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 621.
  • The competing domain hkjc.com has achieved a score of 376

Content

  • The word or combination of words with the lowest median result regarding the frequency on the competitors website is most popular (based on first 10 subpages of examined domain).
  • The term index only appears on this website and not on the websites of the competition.
  • Competitor lottery.ie has reached a value of 3671 for the metric: "Number of URLs found in the index (daily value)".
  • Competitor lottery.ie has reached a value of 2 for the metric: "Number of outgoing links".
  • The competitor lottery.ie achieved a value of 43 for the metric: "Authority of the referring domains".

Social media

  • The main domain category on Facebook is "Company".
  • The domain skysports.com has a Google+ account.
  • 0% of this group of domains has a Instagram account.
  • On Facebook, the main domain is followed by 20826 fans.
  • The number of Twitter favorites for the competitor skysports.com tweet account is 721 (since the last update).

Seo

  • The competitor hkjc.com should get at least 18086 visitors from the search engine per month.
  • The number of visitors from the search engine to the main domain is 8960 per month.
  • The domain lottery.ie has the best search engine rankings average position.
  • The competing websites have an average search engine position of 160755 in our rankings.
  • On average, the competitors get at least 321509 visitors per month from the search engine.

Server

  • It would be an advantage to compress the image at the competitor lottery.ie website: https://www.lottery.ie/static/c/gallery/ctplotteryiecms/good-causes-and-winners/good-causes/winningway_gc_banner_1200x320_545bf943e8f0e2b5af118da84973b2ff.jpg in order to 55.4KiB kb.
  • The number of Javascript resources (on the homepage of the competitor hkjc.com) is 35 .
  • The entire CSS files of the competitor lottery.ie homepage weighs 1172 kb.
  • The entire HTML files of the main domain homepage weighs 315 kb.
  • The version for smartphones and tablets of the main domain has achieved 99 points for user-experience (how user-friendly a website is).