Mini Content Marketing comparison of websites for imore.com

lifewire.com

69%
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androidcentral.com

46%
Change competitor

imore.com

43%

macworld.co.uk

36%
Change competitor

techadvisor.co.uk

33%
Change competitor

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric imore.com macworld.co.uk lifewire.com androidcentral.com techadvisor.co.uk
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers x x x x x
Youtube comments x x x x x
Youtube videos x x x x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric imore.com macworld.co.uk lifewire.com androidcentral.com techadvisor.co.uk
Number of Referring Backlinks (Content Popularity) (day) 3,959,135 4,131,595 4,686,854 5,104,666 3,276,356
Number of Referring Domains (Content Popularity) (day) 28,171 18,171 60,413 33,981 24,630
Number of URLs found in the index (day) 2,853,153 407,912 81,197 4,187,371 867,337
Number of IPs that refer to domain (day) 21,124 14,691 44,200 24,820 19,354
Number of subnets that refer to domain (day) 13,332 10,018 26,665 15,589 12,797
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 160 146 824 135 148
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 1,079 670 53,532 876 1,272
Number of governmental and .gov - related domains that refer to domain (day) 14 7 73 7 15
Number of government and .gov - related external backlinks that link to domain (day) 30 13 244 13 35
The exact number of educational domains that refer to domain (day) 121 89 581 81 80
Number of Backlinks from .EDU Domains (Content Popularity) (day) 761 363 5,252 391 306
The exact number of government domains that refer to domain (day) 6 4 45 4 3
The exact number of government links that refer to domain (day) 16 5 113 8 3
Average number of outgoing links to unique domains for that domain (day) 11 2 6 13 4
The number of outgoing links for this domain (day) 22 3 7 24 6
Average number of internal links for domain (day) 58 11 41 60 56
Link Strength of Referring Domains (Content Popularity) (day) 57 61 67 56 69
Authority of Referring Domains (Content Popularity) (day) 56 54 74 52 58
TrustMetric value for domain (day) - Majestic metric 56 54 74 52 58

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
iMore | Learn more. Be more.
Desktop speed score 48
Mobile speed score 41
Mobile usability score 99
Number of all page resources 245
Number of static page resources 138
Number of JS page resources 42
Number of styles (CSS) page resources 7
Total request weight 52 kb
HTML response weight 493 kb
CSS response weight 143 kb
Images response weight 3662 kb
JS response weight 1844 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Avoid landing page redirects for the following chain of redirected URLs
http://imore.com/
http://www.imore.com/
https://www.imore.com/
Cache (desktop) by setting expiry date for
https://ads.servebom.com/tmnhead.js
https://pr-bh.ybp.yahoo.com/sync/openx/0f1bbe73-a9a8-adcf-5578-39b250ea1391
https://www.lightboxcdn.com/vendor/d74ebc7c-6bfa-42bd-b88b-9240b4878523/lightbox_inline.js
Cache (mobile) by setting expiry date for
https://ads.servebom.com/tmnhead.js
https://pixel.everesttech.net/1x1
https://pr-bh.ybp.yahoo.com/sync/openx/ec5a1eb4-8bf4-a641-5f0e-14a2c1241030
Speed up server response time
Response time in 0.98 seconds
Minify HTML files (desktop)
https://tap-secure.rubiconproject.com/partner/scripts/rubicon/emily.html?rtb_ext=1&geo=na&co=us - 861B (11%)
Minify HTML files (mobile)
https://tap-secure.rubiconproject.com/partner/scripts/rubicon/emily.html?rtb_ext=1&geo=na&co=us - 861B (11%)
Minify JavaScript files (desktop)
https://www.lightboxcdn.com/vendor/d74ebc7c-6bfa-42bd-b88b-9240b4878523/user.js?cb=636353256857767324 - 22.6KiB (17%)
https://ads.servebom.com/tmnhead.js - 2.5KiB (17%)
Minify JavaScript files (mobile)
https://www.lightboxcdn.com/vendor/d74ebc7c-6bfa-42bd-b88b-9240b4878523/user.js?cb=636353256857767324 - 22.6KiB (17%)
https://ads.servebom.com/tmnhead.js - 2.5KiB (17%)
Optimize image files (desktop)
https://www.imore.com/sites/imore.com/files/field/image/2017/07/net-neutrality-imore.jpg - 416.7KiB (53%)
https://www.imore.com/sites/imore.com/files/field/image/2017/04/imore-best-vpn-hero-01.jpg - 144.4KiB (29%)
https://www.imore.com/sites/imore.com/files/field/image/2017/07/net-neutrality-hero-02.jpg - 95.8KiB (13%)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 1548.
  • The competing domain macworld.co.uk has achieved a score of 1293

Content

  • The word or combination of words with the worst "Count on Page" result on the competitors website is samsung galaxy (based first 10 subpages of the domain under investigation).
  • The term reply only appears on this website and not on the websites of the competition.
  • Competitor androidcentral.com has reached a value of 24 for the metric: "Number of outgoing links".
  • The achieved value for the metric: "Number of backlinks from .EDU similar to .EDU domains (daily value)" is 1079 .
  • The value achieved for the metric: "Number of outgoing links" is 22 .

Social media

  • A link to Twitter has been found on the domain macworld.co.uk.
  • A link to Instagram was found on the competitors website androidcentral.com.
  • 100% of this group of domains has a Facebook account.
  • alerts-new.social_media.competitor_fans_currently_FACEBOOK.0
  • On Twitter, the main domain ha an activity of 189982 tweets.

Seo

  • Of all the URLs found in the domain techadvisor.co.uk, "https://www.techadvisor.co.uk/test-centre/tablets/best-ereaders-3476612/" is the most frequently found URL in the search results.
  • The URL https://www.imore.com/how-to-get-refund-itunes-app-store is the most common search engine result in our search engine rankings
  • The main domain has a number of expected visitor coming from the search engine of 5264 per month (traffic).
  • The domain :domain is the competitor with the most expected visitors per month from the search engine
  • The average number of visitors expected from the search engine for the competitors websites is 2796790.

Server

  • When the homepage of the competitor techadvisor.co.uk is loaded once, 230 objects are downloaded (files, JS scripts, etc.).
  • When the homepage of the main domain is loaded once, 245 objects are downloaded (files, JS scripts, etc.).
  • On the homepage of the main domain 7 CSS files can be identified.
  • Graphic files (on the homepage of the main domain) have a size of 3662 kb.
  • Some links and buttons are too small and can cause problems for website visitors of the competitor androidcentral.com website.