Mini Content Marketing comparison of websites for ihs.com

cvent.com

67%
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soa.org

31%
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prnewswire.com

26%
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ihs.com

15%

fticonsulting.com

10%
Change competitor

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric ihs.com prnewswire.com cvent.com soa.org fticonsulting.com
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers x x x 6670 x
Youtube comments x x x x x
Youtube videos x x x 611 x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric ihs.com prnewswire.com cvent.com soa.org fticonsulting.com
Number of Referring Backlinks (Content Popularity) (day) 4,074,631 37,431,137 26,609,448 1,034,392 143,505
Number of Referring Domains (Content Popularity) (day) 28,304 202,178 66,367 5,787 3,861
Number of URLs found in the index (day) 6,089,546 2,793,406 1,345,329 68,225 47,895
Number of IPs that refer to domain (day) 21,320 119,503 43,764 4,219 2,854
Number of subnets that refer to domain (day) 15,564 60,136 28,510 3,600 2,448
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 408 1,223 1,155 544 48
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 6,237 47,143 211,556 5,312 133
Number of governmental and .gov - related domains that refer to domain (day) 103 270 386 22 5
Number of government and .gov - related external backlinks that link to domain (day) 653 8,085 14,726 68 57
The exact number of educational domains that refer to domain (day) 222 894 782 464 40
Number of Backlinks from .EDU Domains (Content Popularity) (day) 2,553 39,221 206,250 4,878 113
The exact number of government domains that refer to domain (day) 53 217 276 22 1
The exact number of government links that refer to domain (day) 249 7,479 8,687 68 1
Average number of outgoing links to unique domains for that domain (day) 0 4 0 8 3
The number of outgoing links for this domain (day) 1 6 0 9 4
Average number of internal links for domain (day) 60 95 4 91 43
Link Strength of Referring Domains (Content Popularity) (day) 61 84 65 47 47
Authority of Referring Domains (Content Popularity) (day) 66 79 72 61 60
TrustMetric value for domain (day) - Majestic metric 66 79 72 61 60

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
IHS Home Page
Desktop speed score 58
Mobile speed score 47
Mobile usability score 93
Number of all page resources 175
Number of static page resources 92
Number of JS page resources 52
Number of styles (CSS) page resources 1
Total request weight 29 kb
HTML response weight 125 kb
CSS response weight 195 kb
Images response weight 2957 kb
JS response weight 2322 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Avoid landing page redirects for the following chain of redirected URLs
http://ihs.com/
https://www.ihs.com/
https://www.ihs.com/index.html
Cache (desktop) by setting expiry date for
https://assets.adobedtm.com/c9f3c3287b32f924b428e73aea2bd2ceacea94a9/s-code-contents-672856df24b095d48ac8f5016a4ca604bb2397ae.js
https://assets.adobedtm.com/c9f3c3287b32f924b428e73aea2bd2ceacea94a9/satelliteLib-95b792c7443ad50d16f78e6a589bf3736a226636.js
https://assets.adobedtm.com/c9f3c3287b32f924b428e73aea2bd2ceacea94a9/scripts/satellite-5481f8c43337300018970600.js
Cache (mobile) by setting expiry date for
https://assets.adobedtm.com/c9f3c3287b32f924b428e73aea2bd2ceacea94a9/s-code-contents-672856df24b095d48ac8f5016a4ca604bb2397ae.js
https://assets.adobedtm.com/c9f3c3287b32f924b428e73aea2bd2ceacea94a9/satelliteLib-95b792c7443ad50d16f78e6a589bf3736a226636.js
https://assets.adobedtm.com/c9f3c3287b32f924b428e73aea2bd2ceacea94a9/scripts/satellite-5481f8c43337300018970600.js
Minify JavaScript files (desktop)
https://cdn.ihs.com/www2/a/p/media/js/vendor.js?v=4.1.10 - 15.2KiB (34%)
Minify JavaScript files (mobile)
https://cdn.ihs.com/www2/a/p/media/js/vendor.js?v=4.1.10 - 15.2KiB (34%)
Optimize image files (desktop)
https://cdn.ihs.com/www/homepage/updated/Chad-Hawkinson-855x480.jpg - 61.1KiB (70%)
https://cdn.ihs.com/www/homepage/updated/HH00-CAROUSEL-Sustainability-437527075-1438x400.jpg - 39.7KiB (22%)
https://cdn.ihs.com/www/homepage/updated/HH00-CAROUSEL-MiFID-102553814-1438x400.jpg - 25.2KiB (25%)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 572.
  • The competing domain cvent.com has achieved a score of 2543

Content

  • The most common word or combination of words on the competitors Website: fticonsulting.com is services
  • Competitor cvent.com has achieved a value of 1155 for the metric: "Number of referring .EDU and .EDU-like domains (daily value)".
  • Competitor cvent.com has achieved a value of 14726 for the metric: "Number of incoming backlinks from .GOV and .GOV - like domains (daily value)".
  • Competitor cvent.com has reached a value of 0 for the metric: "Number of outgoing links".
  • The competitor cvent.com has achieved a value of 72 for the metric: "Trust metric - Majestic metric".

Social media

  • 100% of this group of domains has a Twitter account.
  • 60% of this group of domains has a LinkedIn account.
  • 20% of this group of domains has a Youtube account.
  • The number of Twitter Following for the competitor soa.org tweet account is 484 (since the last update).
  • The number of YouTube views of the competitor soa.org youtube account is 493195 (since the last update).

Seo

  • In the search engine rankings below, the average position for the competitor prnewswire.com is: 68.
  • The URL https://www.ihs.com/products/janes-terrorism-insurgency-intelligence-centre.html is the most common search engine result in our search engine rankings
  • The domain soa.org has the best search engine rankings average position.
  • The domain :domain is the competitor with the most expected visitors per month from the search engine
  • The average number of visitors expected from the search engine for the competitors websites is 4802.

Server

  • The main domain has a number of pages indexed in the search engine of 280,000.
  • AJavascript on the competitor prnewswire.com hold 25% of all data transfers.
  • The mobile version of the competitor cvent.com achieved 46 points for the server response and website loading times in the Google Insights test.
  • The page http://ihs.com/ has 2 unnecessary redirects until it shows a URL with content.
  • Some links and buttons are too small and can cause problems for website visitors of the main domain.