Mini Content Marketing comparison of websites for iguzzini.ch

iguzzini.ch

100%

Other competitor

Define competitor

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric iguzzini.ch
Twitter followers x
Twitter following (account is following) x
Twitter likes x
Instagram followers x
Instagram following (account is following) x
Youtube subscribers x
Youtube comments x
Youtube videos x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric iguzzini.ch
Number of Referring Backlinks (Content Popularity) (day) x
Number of Referring Domains (Content Popularity) (day) x
Number of URLs found in the index (day) x
Number of IPs that refer to domain (day) x
Number of subnets that refer to domain (day) x
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) x
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) x
Number of governmental and .gov - related domains that refer to domain (day) x
Number of government and .gov - related external backlinks that link to domain (day) x
The exact number of educational domains that refer to domain (day) x
Number of Backlinks from .EDU Domains (Content Popularity) (day) x
The exact number of government domains that refer to domain (day) x
The exact number of government links that refer to domain (day) x
Average number of outgoing links to unique domains for that domain (day) x
The number of outgoing links for this domain (day) x
Average number of internal links for domain (day) x
Link Strength of Referring Domains (Content Popularity) (day) x
Authority of Referring Domains (Content Popularity) (day) x
TrustMetric value for domain (day) - Majestic metric x

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
iGuzzini - Putting Light First
Desktop speed score 74
Mobile speed score 72
Mobile usability score 100
Number of all page resources 45
Number of static page resources 25
Number of JS page resources 14
Number of styles (CSS) page resources 1
Total request weight 7 kb
HTML response weight 116 kb
CSS response weight 343 kb
Images response weight 908 kb
JS response weight 736 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
http://www.iguzzini.com/App_Themes/iGuzzini/css/style_636334440765568156.css
http://www.iguzzini.com/App_Themes/iGuzzini/fonts/3091E2_0_0.woff
http://www.iguzzini.com/App_Themes/iGuzzini/fonts/3091E2_1_0.woff
Cache (mobile) by setting expiry date for
http://www.iguzzini.com/App_Themes/iGuzzini/css/style_636334440765568156.css
http://www.iguzzini.com/App_Themes/iGuzzini/fonts/3091E2_0_0.woff
http://www.iguzzini.com/App_Themes/iGuzzini/fonts/3091E2_1_0.woff
Speed up server response time
Response time in 0.31 seconds
Minify JavaScript files (desktop)
http://www.iguzzini.com/WebResource.axd?d=5LqHy-xV23sriBxEPX7kx5KZP6I3MI3gKav1r_6wYekpG2GOCPfKJ2ykwZC1HBgefu7_CMdnLIQbkZyk6L9_FaItWAVSQzEitEhV3ppmvg41&t=635793027671809273 - 524B (12%)
Minify JavaScript files (mobile)
http://www.iguzzini.com/WebResource.axd?d=5LqHy-xV23sriBxEPX7kx5KZP6I3MI3gKav1r_6wYekpG2GOCPfKJ2ykwZC1HBgefu7_CMdnLIQbkZyk6L9_FaItWAVSQzEitEhV3ppmvg41&t=635793027671809273 - 524B (12%)
Optimize image files (desktop)
http://cdn2.iguzzini.com/getmedia/64820875-ead1-46de-825d-e93a3a4dff11/deviceandmap_northamerica/ - 148KiB (65%)
http://cdn2.iguzzini.com/getmedia/69f1f901-bf62-4faa-9b0b-f83d33c0b1f4/palco_inout_iguzzini-home/?width=640&height=640&ext=.jpg - 20.7KiB (61%)
http://cdn4.iguzzini.com/getmedia/0101b7ee-fb08-425f-80de-15bb855f311a/stavros-home-iguzzini/?width=640&height=640&ext=.jpg - 16.1KiB (18%)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 850.

Content

  • The most common term on the website is produits
  • For the popular word produits, this would be a similar word combination: produits nouveaux, extérieurs produits, produits extérieurs, nouveaux produits, produits galerie
  • The word or combination of words with the worst "Count on Page" result is cciaa macerata (based first 10 subpages of the domain under investigation).
  • 200 words or phrases (two word combinations) were found on the main domain.
  • The word or combination of words with the lowest median result regarding the frequency is cciaa macerata (based on first 10 subpages of examined domain).

Social media

  • On Facebook the main domain was categorized as "Business Service".
  • 0% of this group of domains has a Twitter account.
  • 0% of this group of domains has a Google+ account.
  • 0% of this group of domains has a Instagram account.
  • 0% of this group of domains has a LinkedIn account.

Server

  • The CSS of the main domain website accounts for16% of all data transfers.
  • The main domain website could compress the JS file http://www.iguzzini.com/WebResource.axd?d=5LqHy-xV23sriBxEPX7kx5KZP6I3MI3gKav1r_6wYekpG2GOCPfKJ2ykwZC1HBgefu7_CMdnLIQbkZyk6L9_FaItWAVSQzEitEhV3ppmvg41&t=635793027671809273 and save 524B kb (12%).
  • When the homepage of the main domain is loaded once, 45 objects are downloaded (files, JS scripts, etc.).
  • The entire CSS files of the main domain homepage weighs 343 kb.
  • The version for smartphones and tablets of the main domain has achieved 100 points for user-experience (how user-friendly a website is).