Mini Content Marketing comparison of websites for icasa.ch

nabhome.ch

58%
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immowelt.de

39%
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fewo-direkt.de

31%
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immowelt.ch

23%
Change competitor

icasa.ch

21%

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric icasa.ch nabhome.ch immowelt.ch immowelt.de fewo-direkt.de
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers x x x x x
Youtube comments x x x x x
Youtube videos x x x x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric icasa.ch nabhome.ch immowelt.ch immowelt.de fewo-direkt.de
Number of Referring Backlinks (Content Popularity) (day) 57,165 53,415 389,878 28,203,158 3,344,303
Number of Referring Domains (Content Popularity) (day) 140 172 865 14,283 10,900
Number of URLs found in the index (day) 122,071 14,949 1,027,477 2,993,059 1,396,400
Number of IPs that refer to domain (day) 109 139 432 8,441 6,537
Number of subnets that refer to domain (day) 104 111 339 4,645 3,590
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) x x x 13 1
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) x x x 95 2
Number of governmental and .gov - related domains that refer to domain (day) x x 1 1 x
Number of government and .gov - related external backlinks that link to domain (day) x x 2 2,165 x
The exact number of educational domains that refer to domain (day) x x x 6 1
Number of Backlinks from .EDU Domains (Content Popularity) (day) x x x 83 2
The exact number of government domains that refer to domain (day) x x x x x
The exact number of government links that refer to domain (day) x x x x x
Average number of outgoing links to unique domains for that domain (day) 1 0 1 0 21
The number of outgoing links for this domain (day) 1 0 2 2 22
Average number of internal links for domain (day) 8 3 48 37 18
Link Strength of Referring Domains (Content Popularity) (day) 44 27 40 64 47
Authority of Referring Domains (Content Popularity) (day) 22 25 23 65 50
TrustMetric value for domain (day) - Majestic metric 22 25 23 65 50

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Immobilien Schweiz: Haus, Wohnung gratis inserieren und suchen
Desktop speed score 89
Mobile speed score 75
Mobile usability score 63
Number of all page resources 42
Number of static page resources 33
Number of JS page resources 11
Number of styles (CSS) page resources 1
Total request weight 7 kb
HTML response weight 208 kb
CSS response weight 9 kb
Images response weight 89 kb
JS response weight 530 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
https://www.googletagservices.com/tag/js/gpt.js
https://pagead2.googlesyndication.com/pagead/osd.js
https://google-analytics.com/ga.js
Cache (mobile) by setting expiry date for
http://s3-eu-west-1.amazonaws.com/cloud-files.crsend.com/img/affiliate/banners/de/cleverreach_160x600.jpg
https://www.googletagservices.com/tag/js/gpt.js
https://pagead2.googlesyndication.com/pagead/osd.js
Optimize image files (desktop)
https://s0.2mdn.net/dfp/490016/711197936/1490252518127/160x600_AdunoKaution_Var1_DE/160x600_Variante1.hyperesources/var1_prod3.jpg - 1.3KiB (12%)
https://s0.2mdn.net/dfp/490016/711197936/1490252518127/160x600_AdunoKaution_Var1_DE/160x600_Variante1.hyperesources/var1_prod2.jpg - 744B (14%)
Some texts on your page renders in a way that may be difficult for some of your visitors to read. (mobile)
Configure a viewport for mobile page, ex.
<meta name="viewport" content="width=device-width, initial-scale=1">
The page content is too wide for the viewport, forcing the user to scroll horizontally. (mobile)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 542.
  • The competing domain immowelt.de has achieved a score of 1018

Content

  • It is very likely that you can register and open a user account on the main domain.
  • The word or combination of words with the lowest median result regarding the frequency on the competitors website is kataloge fertighäuser (based on first 10 subpages of examined domain).
  • The competitor "immowelt.ch" probably has a legal disclosure subpage.
  • The competitor nabhome.ch has achieved a value of 53415 for the metric: "Number of incoming backlinks (daily value)".
  • Competitor nabhome.ch has reached a value of 0 for the metric: "Number of outgoing links".

Social media

  • Facebook gives the category Travel Company for the domain fewo-direkt.de.
  • The domain fewo-direkt.de has a Google+ account.
  • 0% of this group of domains has a Twitter account.
  • 20% of this group of domains has a Google+ account.
  • 20% of this group of domains has a LinkedIn account.

Seo

  • The search engine rankings update for the main domain took place on 2020-02-05.
  • The number of visitors from the search engine to the main domain is 126 per month.
  • The competitors (fewo-direkt.de) best performing keyword is mehrfamilienh and it was found on the position 1
  • The competing websites have an average search engine position of 1141197 in our rankings.
  • The average number of visitors expected from the search engine for the competitors websites is 2282395.

Server

  • Title of the homepage for the main domain is Immobilien Schweiz: Haus, Wohnung gratis inserieren und suchen .
  • The HTML script of the main domain weighs 530 kb.
  • Static objects of the competitor immowelt.de are numerous and https://t13.intelliad.de/cl/1373536383136323131303.js, https://tags.tiqcdn.com/utag/axelspringer/immowelt-immowelt.de/prod/utag.js, https://www.googletagservices.com/tag/js/gpt.js, https://service.maxymiser.net/cdn/immowelt/js/mmcore.js could have information about their expiry date and be loaded from the cache of the browser.
  • It would be an advantage to compress the image at the competitor nabhome.ch website: https://www.nabhome.ch/typo3conf/ext/nabhome_template/Resources/Public/Images/footer_bg3.png in order to 3.5KiB kb.
  • The competitor's fewo-direkt.de meta title is: Ferienwohnungen & Ferienhäuser weltweit mieten bei FeWo-direkt .