Mini Content Marketing comparison of websites for houzz.com

maisonsdumonde.com

69%
Change competitor

vitra.com

57%
Change competitor

rona.ca

39%
Change competitor

houzz.com

31%

Other competitor

Define competitor

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric houzz.com maisonsdumonde.com vitra.com rona.ca
Twitter followers x x x x
Twitter following (account is following) x x x x
Twitter likes x x x x
Instagram followers x x 906676 x
Instagram following (account is following) x x 30 x
Youtube subscribers x x x x
Youtube comments x x x x
Youtube videos x x x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric houzz.com maisonsdumonde.com vitra.com rona.ca
Number of Referring Backlinks (Content Popularity) (day) 1,496,094 1,943,149 665,607 672,417
Number of Referring Domains (Content Popularity) (day) 989 11,288 11,226 7,928
Number of URLs found in the index (day) 1,186,507 761,261 1,304,479 212,153
Number of IPs that refer to domain (day) 689 7,139 8,663 5,813
Number of subnets that refer to domain (day) 604 4,286 6,018 3,690
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 2 7 34 2
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 10 879 3,655 45
Number of governmental and .gov - related domains that refer to domain (day) x 3 2 x
Number of government and .gov - related external backlinks that link to domain (day) x 12 5 x
The exact number of educational domains that refer to domain (day) 2 2 13 2
Number of Backlinks from .EDU Domains (Content Popularity) (day) 10 3 28 45
The exact number of government domains that refer to domain (day) x x 2 x
The exact number of government links that refer to domain (day) x x 5 x
Average number of outgoing links to unique domains for that domain (day) 3 0 2 4
The number of outgoing links for this domain (day) 4 0 2 4
Average number of internal links for domain (day) 67 11 15 427
Link Strength of Referring Domains (Content Popularity) (day) 53 55 50 47
Authority of Referring Domains (Content Popularity) (day) 49 55 43 59
TrustMetric value for domain (day) - Majestic metric 49 55 43 59

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Houzz - Home Design, Decorating and Remodeling Ideas and Inspiration, Kitchen and Bathroom Design
Desktop speed score 56
Mobile speed score 39
Mobile usability score 92
Number of all page resources 89
Number of static page resources 71
Number of JS page resources 17
Number of styles (CSS) page resources 5
Total request weight 20 kb
HTML response weight 254 kb
CSS response weight 573 kb
Images response weight 1814 kb
JS response weight 1381 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Avoid landing page redirects for the following chain of redirected URLs
http://houzz.com/
http://www.houzz.com/
https://www.houzz.com/
Cache (desktop) by setting expiry date for
https://d.impactradius-event.com/A386759-dcaf-4dd7-a6ec-3a976ba771921.js
https://www.googletagmanager.com/gtm.js?id=GTM-N8M9BH
https://connect.facebook.net/en_US/fbds.js
Cache (mobile) by setting expiry date for
https://api.branch.io/v1/event
https://api.branch.io/v1/open
https://api.branch.io/v1/url
Speed up server response time
Response time in 0.45 seconds
Minify JavaScript files (desktop)
https://st.hzcdn.com/js/script?f=colorAnalyzer&v=2580&l=en-US&p=1 - 4.6KiB (37%)
https://st.hzcdn.com/js/script?f=jquery-ui-1.10.3.custom.widget-only,jquery.form.min,feedComments,clipping,zoomable&v=2580&l=en-US&p=1 - 3.1KiB (17%)
https://st.hzcdn.com/js/ajaxconn?f=NewGallery,UserPreferences,CartActions,SetVisitorProperty,Authorize,NoOp,LightboxGetNextSpaces,LightboxGetSpaceData,AddImageTag,ProductLookup,GetManufacturerColors,SaveColorPalette,TileAjax,ReportProductAjax,LocationAutoComplete,ChangeShipToLocationAjax,SendEmail,CurrentSessionUserInfo,PhoneValidationAjax,GetProfessionalProjects,GetProfessionalProjectPhotos,GetHousesByGallery,BuzzAjax,GetMinimalSpaceData,HoverCard,Follow,GetMoreUnifiedStoriesAjax,CommentManagerAjax,FeedAjax,ContentFlagAjax,Like,Clipping,GetFeaturedSpaces,TipBox,SearchSuggestion,VerificationEmail,Buzz,GetEmbedSpaceCode,GetQuestionsForSpace,TrustPilotAjax,WelcomeToHouzzAjax,UILoggerAjax,JsErrorLoggerAjax,SearchKeyword,GetSpaceAjax&v=2580&s=101&l=en-US&d=2&j=20&p=1 - 2.2KiB (21%)
Minify JavaScript files (mobile)
https://st.hzcdn.com/js/ajaxconn?f=NewGallery,UserPreferences,CartActions,SetVisitorProperty,Authorize,NoOp,SendEmail,CurrentSessionUserInfo,PhoneValidationAjax,GetMoreUnifiedStoriesAjax,CommentManagerAjax,FeedAjax,ContentFlagAjax,GetMinimalSpaceData,LightboxGetSpaceData,Like,Clipping,GetFeaturedSpaces,TipBox,SearchSuggestion,VerificationEmail,Buzz,BuzzAjax,GetEmbedSpaceCode,GetQuestionsForSpace,TrustPilotAjax,WelcomeToHouzzAjax,UILoggerAjax,JsErrorLoggerAjax,SearchKeyword,GetSpaceAjax&v=2580&s=101&l=en-US&d=2&j=20&p=1 - 1.6KiB (19%)
https://connect.facebook.net/en_US/fbds.js - 697B (33%)
Optimize image files (desktop)
https://st.hzcdn.com/fimgs/d1d11fe607224ab7_8733-w1100-h487-b2-p0--traditional-bedroom.jpg - 72.6KiB (46%)
https://st.hzcdn.com/fimgs/7841b0910ccb2f74_7844-w1100-h487-b2-p0--industrial-living-room.jpg - 51.9KiB (38%)
https://st.hzcdn.com/simgs/a121525a01b9f5b3_16-1466/traditional-landscape.jpg - 49KiB (11%)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 1132.
  • The competing domain rona.ca has achieved a score of 1425

Content

  • The most common term on the website is vous
  • The competitor vitra.com achieved a value of 28 for the metric: "Number of backlinks from .EDU domains (daily value)".
  • The competitor vitra.com achieved a value of 43 for the metric: "Authority of the referring domains".
  • The achieved value for the metric: "Number of referring .EDU and similar to .EDU domains (daily value)" is 2 .
  • Competitor vitra.com has achieved a value of 5 for the metric: "Number of incoming backlinks from .GOV domains (daily value)".

Social media

  • The domain vitra.com has an Instagram account.
  • 75% of this group of domains has a Facebook account.
  • 75% of this group of domains has a Twitter account.
  • The number of Twitter Following for the competitor maisonsdumonde.com tweet account is 195 (since the last update).
  • Number of Instagram followers, which belong to the competitor maisonsdumonde.com has been 2051470 since the last check.

Seo

  • The URL https://www.houzz.com/photos/furniture occurs most frequently in the search engine results.
  • The search engine rankings update for the main domain took place on 2020-02-13.
  • The best position ever found for the main domain was 24 and it was found the keyword :keyword.
  • The domain :domain is the competitor with the most expected visitors per month from the search engine
  • The average number of visitors expected from the search engine for the competitors websites is 1880196.

Server

  • Static objects of the main domain are numerous and https://d.impactradius-event.com/A386759-dcaf-4dd7-a6ec-3a976ba771921.js, https://www.googletagmanager.com/gtm.js?id=GTM-N8M9BH, https://connect.facebook.net/en_US/fbds.js, https://www.google-analytics.com/plugins/ga/inpage_linkid.js could have information about their expiry date and be loaded from the cache of the browser.
  • The desktop version of the main domain received an Insights value of 56 for the performance.
  • The entire CSS files of the main domain homepage weighs 573 kb.
  • Graphic files (on the homepage of the main domain) have a size of 1814 kb.
  • The page http://vitra.com/ has 3 unnecessary redirects until it shows a URL with content.