Mini
Content Marketing comparison of websites for hotwire.com
tripadvisor.com.au
studentuniverse.com
opodo.co.uk
hotwire.com
cheapoair.com
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | hotwire.com | tripadvisor.com.au | cheapoair.com | studentuniverse.com | opodo.co.uk | |
|---|---|---|---|---|---|---|
Facebook
|
Facebook fans | x | x | x | x | x |
Twitter
|
Tweets | x | x | x | x | x |
| Twitter followers | x | x | x | x | x | |
| Twitter following (account is following) | x | x | x | x | x | |
| Twitter likes | x | x | x | x | x | |
Instagram
|
Instagram posts | x | x | x | x | x |
| Instagram followers | x | x | x | x | x | |
| Instagram following (account is following) | x | x | x | x | x | |
Youtube
|
Youtube views | x | x | x | x | x |
| Youtube subscribers | x | x | x | x | x | |
| Youtube comments | x | x | x | x | x | |
| Youtube videos | x | x | x | x | x |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | hotwire.com | tripadvisor.com.au | cheapoair.com | studentuniverse.com | opodo.co.uk |
|---|---|---|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 977,624 | 8,079,750 | 703,959 | 168,158 | 98,002 |
| Number of Referring Domains (Content Popularity) (day) | 10,118 | 23,431 | 6,713 | 3,851 | 3,030 |
| Number of URLs found in the index (day) | 2,909,472 | 25,487,769 | 182,311 | 32,967 | 191,850 |
| Number of IPs that refer to domain (day) | 7,740 | 13,496 | 5,249 | 2,975 | 2,374 |
| Number of subnets that refer to domain (day) | 5,924 | 7,921 | 3,976 | 2,519 | 1,930 |
| Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | 151 | 81 | 51 | 320 | 32 |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | 336 | 1,745 | 178 | 1,145 | 481 |
| Number of governmental and .gov - related domains that refer to domain (day) | 1 | 20 | 5 | 1 | 2 |
| Number of government and .gov - related external backlinks that link to domain (day) | 1 | 130,213 | 6 | 1 | 5 |
| The exact number of educational domains that refer to domain (day) | 138 | 13 | 46 | 308 | 9 |
| Number of Backlinks from .EDU Domains (Content Popularity) (day) | 322 | 339 | 173 | 1,121 | 15 |
| The exact number of government domains that refer to domain (day) | 1 | x | 4 | 1 | x |
| The exact number of government links that refer to domain (day) | 1 | x | 5 | 1 | x |
| Average number of outgoing links to unique domains for that domain (day) | 0 | 0 | 16 | 3 | 0 |
| The number of outgoing links for this domain (day) | 0 | 2 | 21 | 7 | 0 |
| Average number of internal links for domain (day) | 20 | 85 | 107 | 13 | 6 |
| Link Strength of Referring Domains (Content Popularity) (day) | 50 | 51 | 52 | 42 | 47 |
| Authority of Referring Domains (Content Popularity) (day) | 55 | 62 | 26 | 57 | 56 |
| TrustMetric value for domain (day) - Majestic metric | 55 | 62 | 26 | 57 | 56 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 633.
- The competing domain cheapoair.com has achieved a score of 413
Content
- The term reservations only appears on this website and not on the websites of the competition.
- The term that appears on all competitors websites, but not on the website of the main domain, is flights.
- Competitor tripadvisor.com.au has reached a value of 23431 for the metric: "Number of referring domains (daily value)".
- The competitor tripadvisor.com.au has achieved a value of 1745 for the metric: "Number of backlinks from .EDU and .EDU-like domains (daily value)".
- Competitor tripadvisor.com.au has reached a value of 2 for the metric: "Number of outgoing links".
Social media
- The domain opodo.co.uk has a YouTube account.
- The domain studentuniverse.com was defined as category: Travel Agency on Facebook.
- 20% of this group of domains has a Google+ account.
- alerts-new.social_media.competitor_fans_currently_FACEBOOK.0
- The number of Twitter tweets belonging to the competitor opodo.co.uk tweet account is 20028 (since the last update).
Seo
- The best position ever found for the competitor opodo.co.uk was 68 and it was found the keyword :keyword.
- The competitor studentuniverse.com should get at least 242 visitors from the search engine per month.
- The URL https://www.hotwire.com/car-rentals/ occurs most frequently in the search engine results.
- In the search engine rankings above, the average position of the main domain is: 69.
- The domain studentuniverse.com has the best search engine rankings average position.
Server
- The compression of the HTML together with INLINE CSS and JS enables the competitor tripadvisor.com.au website to save 808B kb each time the page is loaded.
- The competitor's tripadvisor.com.au meta title is: TripAdvisor: Read Reviews, Compare Prices & Book .
- On the homepage, belonging to tripadvisor.com.au 2 CSS files can be identified.
- The total amount of the website requests on competitor tripadvisor.com.au was calculated at 28 kb.
- Some links and buttons are too small and can cause problems for website visitors of the competitor tripadvisor.com.au website.