Mini
Content Marketing comparison of websites for hotpads.com
trulia.com
imdb.com
apartmentguide.com
hotpads.com
rent.com
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | hotpads.com | imdb.com | trulia.com | apartmentguide.com | rent.com | |
|---|---|---|---|---|---|---|
Facebook
|
Facebook fans | x | x | x | x | x |
Twitter
|
Tweets | x | x | x | x | x |
| Twitter followers | x | x | x | x | x | |
| Twitter following (account is following) | x | x | x | x | x | |
| Twitter likes | x | x | x | x | x | |
Instagram
|
Instagram posts | x | x | x | x | x |
| Instagram followers | x | x | x | x | x | |
| Instagram following (account is following) | x | x | x | x | x | |
Youtube
|
Youtube views | x | x | x | x | x |
| Youtube subscribers | x | x | x | x | x | |
| Youtube comments | x | x | x | x | x | |
| Youtube videos | x | x | x | x | x |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | hotpads.com | imdb.com | trulia.com | apartmentguide.com | rent.com |
|---|---|---|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 436,571 | 569,986,145 | 32,933,607 | 386,660 | 1,132,296 |
| Number of Referring Domains (Content Popularity) (day) | 9,684 | 601,225 | 49,710 | 15,777 | 8,246 |
| Number of URLs found in the index (day) | 3,197,365 | 199,905,043 | 9,150,984 | 1,515,915 | 1,470,804 |
| Number of IPs that refer to domain (day) | 4,418 | 265,065 | 25,231 | 7,279 | 6,145 |
| Number of subnets that refer to domain (day) | 3,074 | 100,882 | 15,642 | 5,064 | 4,510 |
| Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | 210 | 2,898 | 476 | 400 | 326 |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | 672 | 445,490 | 4,903 | 3,799 | 1,487 |
| Number of governmental and .gov - related domains that refer to domain (day) | 9 | 402 | 62 | 28 | 19 |
| Number of government and .gov - related external backlinks that link to domain (day) | 30 | 10,201 | 1,373 | 77 | 64 |
| The exact number of educational domains that refer to domain (day) | 210 | 1,665 | 441 | 396 | 310 |
| Number of Backlinks from .EDU Domains (Content Popularity) (day) | 672 | 363,034 | 3,375 | 3,792 | 1,423 |
| The exact number of government domains that refer to domain (day) | 9 | 190 | 58 | 28 | 19 |
| The exact number of government links that refer to domain (day) | 30 | 6,421 | 1,350 | 77 | 64 |
| Average number of outgoing links to unique domains for that domain (day) | 3 | 0 | 1 | 1 | 2 |
| The number of outgoing links for this domain (day) | 6 | 0 | 2 | 1 | 2 |
| Average number of internal links for domain (day) | 58 | 65 | 51 | 27 | 20 |
| Link Strength of Referring Domains (Content Popularity) (day) | 43 | 96 | 60 | 52 | 48 |
| Authority of Referring Domains (Content Popularity) (day) | 50 | 100 | 71 | 58 | 64 |
| TrustMetric value for domain (day) - Majestic metric | 50 | 100 | 71 | 58 | 64 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
| Page title HotPads - Go ahead. Rent around. Apartments and Houses for Rent |
|
| Desktop speed score | 91 |
|---|---|
| Mobile speed score | 90 |
| Mobile usability score | 99 |
| Number of all page resources | 79 |
| Number of static page resources | 33 |
| Number of JS page resources | 19 |
| Number of styles (CSS) page resources | 1 |
| Total request weight | 17 kb |
| HTML response weight | 106 kb |
| CSS response weight | 165 kb |
| Images response weight | 280 kb |
| JS response weight | 2040 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
|
Cache (desktop) by setting expiry date for https://hotpads.com/node/api/v2/user/info
https://hotpads.com/node/api/v2/user/recentSearch
https://hotpads.com/node/api/v2/user/savedSearch/list
|
|
Cache (mobile) by setting expiry date for https://hotpads.com/node/api/v2/user/info
https://hotpads.com/node/api/v2/user/recentSearch
https://hotpads.com/node/api/v2/user/savedSearch/list
|
|
Minify HTML files (desktop) https://8027397.fls.doubleclick.net/activityi;dc_pre=COL9renIp-ECFYHC3god3o0CJA;src=8027397;type=homep0;cat=homep0;ord=6192565664672;gtm=2od3i1;auiddc=759482980.1553869995;~oref=https%3A%2F%2Fhotpads.com%2F? - 105B (17%)
|
|
Minify HTML files (mobile) https://8027397.fls.doubleclick.net/ddm/fls/r/src=8027397;type=homep0;cat=homep0;ord=6192565664672;gtm=2od3i1;auiddc=804463345.1553870001;_dc_1=3;~oref=https%3A%2F%2Fhotpads.com%2F - 102B (20%)
|
|
Minify JavaScript files (desktop) https://nodes3cdn.hotpads.com/hotpads-web/dist/vendors-bundle-95e19daee6c5886fe47f.js - 26KiB (13%)
https://nodes3cdn.hotpads.com/hotpads-web/dist/FrontPage-1e630a8ecf19821137a6.js - 5.6KiB (12%)
https://nodes3cdn.hotpads.com/hotpads-web/dist/68-9c66a94265a908837277.js - 316B (19%)
|
|
Minify JavaScript files (mobile) https://nodes3cdn.hotpads.com/hotpads-web/dist/vendors-bundle-95e19daee6c5886fe47f.js - 26KiB (13%)
https://nodes3cdn.hotpads.com/hotpads-web/dist/FrontPage-1e630a8ecf19821137a6.js - 5.6KiB (12%)
https://nodes3cdn.hotpads.com/hotpads-web/dist/68-9c66a94265a908837277.js - 316B (19%)
|
| Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile) |
Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 564.
- The competing domain trulia.com has achieved a score of 2944
Content
- For the popular word your, this would be a similar word combination: yourself, your photos, manage your, your lease, your watchlist
- The word or combination of words with the best median result regarding the frequency on the competitors website is international film (based on first 10 subpages of examined domain).
- The word or combination of words with the lowest median result regarding the frequency on the competitors website is village east (based on first 10 subpages of examined domain).
- Competitor trulia.com has reached a value of 49710 for the metric: "Number of referring domains (daily value)".
- The competitor trulia.com has achieved a value of 4903 for the metric: "Number of backlinks from .EDU and .EDU-like domains (daily value)".
Social media
- The domain trulia.com has a Twitter account.
- The domain apartmentguide.com has a Google+ account.
- 40% of this group of domains has a Twitter account.
- 0% of this group of domains has a Youtube account.
- The number of Twitter tweets belonging to the competitor trulia.com tweet account is 23429 (since the last update).
Seo
- This free report has been updated for the competitor imdb.com on 2020-02-10.
- The competitors (imdb.com) best performing keyword is transferts and it was found on the position 1
- In the search engine rankings below, the average position for the competitor trulia.com is: 68.
- The URL https://hotpads.com/seattle-wa/apartments-for-rent occurs most frequently in the search engine results.
- The best position ever found for the main domain was 62 and it was found the keyword :keyword.
Server
- The total amount of the website requests on competitor imdb.com was calculated at 48 kb.
- The CSS of the main domain website accounts for6% of all data transfers.
- Static objects of the main domain are numerous and https://hotpads.com/node/api/v2/user/info, https://hotpads.com/node/api/v2/user/recentSearch, https://hotpads.com/node/api/v2/user/savedSearch/list, https://www.googletagmanager.com/gtag/js?id=DC-8027397 could have information about their expiry date and be loaded from the cache of the browser.
- When the homepage of the main domain is loaded once, 79 objects are downloaded (files, JS scripts, etc.).
- Graphic files (on the homepage of the main domain) have a size of 280 kb.