Mini
Content Marketing comparison of websites for hotel-nimo.ch
zurichcityhotels.com
hotelcity.ch
stay-at-zurich-airport.ch
hotel-nimo.ch
oldtownzurich.com
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | hotel-nimo.ch | hotelcity.ch | stay-at-zurich-airport.ch | zurichcityhotels.com | oldtownzurich.com | |
|---|---|---|---|---|---|---|
Facebook
|
Facebook fans | x | x | x | x | x |
Twitter
|
Tweets | x | x | x | x | x |
| Twitter followers | x | x | x | x | x | |
| Twitter following (account is following) | x | x | x | x | x | |
| Twitter likes | x | x | x | x | x | |
Instagram
|
Instagram posts | x | x | x | 111 | x |
| Instagram followers | x | x | x | 383 | x | |
| Instagram following (account is following) | x | x | x | 171 | x | |
Youtube
|
Youtube views | x | x | x | x | x |
| Youtube subscribers | x | x | x | x | x | |
| Youtube comments | x | x | x | x | x | |
| Youtube videos | x | x | x | x | x |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | hotel-nimo.ch | hotelcity.ch | stay-at-zurich-airport.ch | zurichcityhotels.com | oldtownzurich.com |
|---|---|---|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | x | 2,340 | x | 3,677 | x |
| Number of Referring Domains (Content Popularity) (day) | x | 142 | x | 67 | x |
| Number of URLs found in the index (day) | x | 3,446 | x | 472 | x |
| Number of IPs that refer to domain (day) | x | 118 | x | 63 | x |
| Number of subnets that refer to domain (day) | x | 111 | x | 58 | x |
| Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | x | x | x | x | x |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | x | x | x | x | x |
| Number of governmental and .gov - related domains that refer to domain (day) | x | x | x | x | x |
| Number of government and .gov - related external backlinks that link to domain (day) | x | x | x | x | x |
| The exact number of educational domains that refer to domain (day) | x | x | x | x | x |
| Number of Backlinks from .EDU Domains (Content Popularity) (day) | x | x | x | x | x |
| The exact number of government domains that refer to domain (day) | x | x | x | x | x |
| The exact number of government links that refer to domain (day) | x | x | x | x | x |
| Average number of outgoing links to unique domains for that domain (day) | x | 5 | x | 10 | x |
| The number of outgoing links for this domain (day) | x | 5 | x | 11 | x |
| Average number of internal links for domain (day) | x | 34 | x | 35 | x |
| Link Strength of Referring Domains (Content Popularity) (day) | x | 26 | x | 19 | x |
| Authority of Referring Domains (Content Popularity) (day) | x | 37 | x | 27 | x |
| TrustMetric value for domain (day) - Majestic metric | x | 37 | x | 27 | x |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
| Page title Charming Zurich Boutique Hotel | Bed & Breakfast NI-MO |
|
| Desktop speed score | 61 |
|---|---|
| Mobile speed score | 44 |
| Mobile usability score | 100 |
| Number of all page resources | 99 |
| Number of static page resources | 55 |
| Number of JS page resources | 28 |
| Number of styles (CSS) page resources | 22 |
| Total request weight | 23 kb |
| HTML response weight | 227 kb |
| CSS response weight | 953 kb |
| Images response weight | 1188 kb |
| JS response weight | 2486 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
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Avoid landing page redirects for the following chain of redirected URLs http://hotel-nimo.ch/
https://hotel-nimo.ch/
https://www.hotel-nimo.ch/
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Cache (desktop) by setting expiry date for https://d1dzqwexhp5ztx.cloudfront.net/imageRepo/3/0/75/769/502/2-STANDARD-EiNZELZIMMER-Nachttisch-1030x685_H.jpg
https://d1dzqwexhp5ztx.cloudfront.net/imageRepo/3/0/75/769/502/2-STANDARD-EiNZELZIMMER-Nachttisch-1030x685_S.jpg
https://d1dzqwexhp5ztx.cloudfront.net/imageRepo/3/0/75/769/950/5-SUPERIOR-DOPPELZIMMER-Doppelbett-1030x722_H.jpg
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Cache (mobile) by setting expiry date for https://d1dzqwexhp5ztx.cloudfront.net/imageRepo/3/0/75/769/502/2-STANDARD-EiNZELZIMMER-Nachttisch-1030x685_R.jpg
https://d1dzqwexhp5ztx.cloudfront.net/imageRepo/3/0/75/769/950/5-SUPERIOR-DOPPELZIMMER-Doppelbett-1030x722_R.jpg
https://d1dzqwexhp5ztx.cloudfront.net/imageRepo/3/0/76/247/434/nimo_hdj_C.jpg
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Speed up server response time
Response time in 0.27 seconds
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Minify JavaScript files (desktop) https://www.tripadvisor.com/WidgetEmbed-certificateOfExcellence?year=2016&locationId=2241644&display_version=2&uniq=819&lang=en_US - 1.3KiB (37%)
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Minify JavaScript files (mobile) https://www.tripadvisor.com/WidgetEmbed-certificateOfExcellence?year=2016&locationId=2241644&display_version=2&uniq=819&lang=en_US - 1.3KiB (37%)
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Optimize image files (desktop) https://d1dzqwexhp5ztx.cloudfront.net/imageRepo/3/0/79/332/662/9_Limmat_Schiffahrt_S.jpg - 174.6KiB (24%)
https://d1dzqwexhp5ztx.cloudfront.net/imageRepo/3/0/75/769/950/5-SUPERIOR-DOPPELZIMMER-Doppelbett-1030x722_H.jpg - 27.3KiB (64%)
https://d1dzqwexhp5ztx.cloudfront.net/imageRepo/3/0/75/769/502/2-STANDARD-EiNZELZIMMER-Nachttisch-1030x685_S.jpg - 20.2KiB (23%)
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Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 637.
- The competing domain hotelcity.ch has achieved a score of 772
Content
- The word or combination of words with the lowest median result regarding the frequency is bieten kostenfreies (based on first 10 subpages of examined domain).
- The competitor "zurichcityhotels.com" probably has a legal disclosure subpage.
- The ratio of the number of words and word combinations on the main domains to the benchmark of the competition sites is "187:187".
- Competitor zurichcityhotels.com has reached a value of 472 for the metric: "Number of URLs found in the index (daily value)".
- Competitor zurichcityhotels.com has reached a value of 11 for the metric: "Number of outgoing links".
Social media
- The domain stay-at-zurich-airport.ch has a Google+ account.
- 0% of this group of domains has a Twitter account.
- 0% of this group of domains has a LinkedIn account.
- 0% of this group of domains has a Youtube account.
- alerts-new.social_media.competitor_fans_currently_FACEBOOK.0
Seo
- The competitor zurichcityhotels.com should get at least 0 visitors from the search engine per month.
- The URL https://www.hotel-nimo.ch/ occurs most frequently in the search engine results.
- The best position ever found for the main domain was 10 and it was found the keyword :keyword.
- From this group of websites, the domain stay-at-zurich-airport.ch has the best average position among in search engine rankings.
- The domain :domain is the competitor with the most expected visitors per month from the search engine
Server
- The entire CSS files of the competitor hotelcity.ch homepage weighs 420 kb.
- The main domain website could compress the JS file https://www.tripadvisor.com/WidgetEmbed-certificateOfExcellence?year=2016&locationId=2241644&display_version=2&uniq=819&lang=en_US and save 1.3KiB kb (37%).
- It would be an advantage to compress the image at the main domain: https://d1dzqwexhp5ztx.cloudfront.net/imageRepo/3/0/79/332/531/Entrance_NI-MO_H.jpg in order to 16.3KiB kb.
- Title of the homepage for the main domain is Charming Zurich Boutique Hotel | Bed & Breakfast NI-MO .
- The total amount of the website requests on the main domain was calculated at 23 kb.