Mini
Content Marketing comparison of websites for holidaycottages.co.uk
tripadvisor.co.uk
holidaycottages.co.uk
yorkshireholidaycottages.co.uk
highlandexperience.com
Other competitor
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | holidaycottages.co.uk | tripadvisor.co.uk | highlandexperience.com | yorkshireholidaycottages.co.uk | |
|---|---|---|---|---|---|
Facebook
|
Facebook fans | x | x | x | x |
Twitter
|
Tweets | x | x | x | x |
| Twitter followers | x | x | x | x | |
| Twitter following (account is following) | x | x | x | x | |
| Twitter likes | x | x | x | x | |
Instagram
|
Instagram posts | x | x | x | x |
| Instagram followers | x | x | x | x | |
| Instagram following (account is following) | x | x | x | x | |
Youtube
|
Youtube views | x | x | x | 16005 |
| Youtube subscribers | x | x | x | 48 | |
| Youtube comments | x | x | x | x | |
| Youtube videos | x | x | x | 33 |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | holidaycottages.co.uk | tripadvisor.co.uk | highlandexperience.com | yorkshireholidaycottages.co.uk |
|---|---|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 349,791 | 74,083,353 | 3,862 | 20,376 |
| Number of Referring Domains (Content Popularity) (day) | 2,863 | 105,803 | 559 | 652 |
| Number of URLs found in the index (day) | 139,087 | 20,423,823 | 1,308 | 14,503 |
| Number of IPs that refer to domain (day) | 2,044 | 52,889 | 260 | 332 |
| Number of subnets that refer to domain (day) | 1,436 | 26,425 | 234 | 289 |
| Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | 7 | 329 | x | x |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | 13 | 5,408 | x | x |
| Number of governmental and .gov - related domains that refer to domain (day) | 9 | 165 | x | x |
| Number of government and .gov - related external backlinks that link to domain (day) | 44 | 118,414 | x | x |
| The exact number of educational domains that refer to domain (day) | x | 44 | x | x |
| Number of Backlinks from .EDU Domains (Content Popularity) (day) | x | 203 | x | x |
| The exact number of government domains that refer to domain (day) | x | 2 | x | x |
| The exact number of government links that refer to domain (day) | x | 2 | x | x |
| Average number of outgoing links to unique domains for that domain (day) | 4 | 0 | 1 | 6 |
| The number of outgoing links for this domain (day) | 5 | 2 | 1 | 8 |
| Average number of internal links for domain (day) | 123 | 82 | 35 | 41 |
| Link Strength of Referring Domains (Content Popularity) (day) | 47 | 64 | 32 | 30 |
| Authority of Referring Domains (Content Popularity) (day) | 50 | 80 | 44 | 36 |
| TrustMetric value for domain (day) - Majestic metric | 50 | 80 | 44 | 36 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
| Page title Holidaycottages.co.uk – UK Holiday cottages to rent throughout the UK |
|
| Desktop speed score | 79 |
|---|---|
| Mobile speed score | 58 |
| Mobile usability score | 97 |
| Number of all page resources | 96 |
| Number of static page resources | 62 |
| Number of JS page resources | 34 |
| Number of styles (CSS) page resources | 11 |
| Total request weight | 17 kb |
| HTML response weight | 125 kb |
| CSS response weight | 666 kb |
| Images response weight | 418 kb |
| JS response weight | 1957 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
|
Avoid landing page redirects for the following chain of redirected URLs http://holidaycottages.co.uk/
http://www.holidaycottages.co.uk/
https://www.holidaycottages.co.uk/
|
|
Cache (desktop) by setting expiry date for https://assets.holidaycottages.co.uk/img/logo310x42.png
https://secure.livechatinc.com/licence/1169711/v2/get_static_config.1.1625.4.7.309.251.117.35.7.4.3.2.0.js?&jsonp=__lc_data_static_config&groups=1
https://secure.livechatinc.com/licence/1169711/localization.en.1.06a3584c688737c3e35f4146584405cf_314d924de118fcc0de09ba143cf54cde.js?jsonp=__lc_lang
|
|
Cache (mobile) by setting expiry date for https://www.google-analytics.com/gtm/js?id=GTM-T466X2R&cid=1095419598.1499990266
https://www.googletagmanager.com/gtm.js?id=GTM-KKFHWL
https://connect.facebook.net/en_US/fbevents.js
|
|
Optimize image files (desktop) https://www.holidaycottages.co.uk/assets/images/home/newhome/about-1.jpg?width=650 - 13.4KiB (20%)
https://www.holidaycottages.co.uk/assets/images/home/newhome/about-2.jpg?width=650 - 10KiB (19%)
|
| Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile) |
Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 1970.
- The competing domain tripadvisor.co.uk has achieved a score of 2628
Content
- 212 words or phrases (two word combinations) were found on the main domain.
- We think there is a blog section on the main domain website.
- The competitor highlandexperience.com has achieved a value of 260 for the metric: "Number of referring domains from different IPs (daily value)".
- The competitor tripadvisor.co.uk achieved a value of 203 for the metric: "Number of backlinks from .EDU domains (daily value)".
- The value reached for the metric: "Number of referring domains from different IPs (daily value)" is 2044.
Social media
- Facebook gives the category Vacation Home Rental for the domain yorkshireholidaycottages.co.uk.
- A link to Youtube was found on the domain yorkshireholidaycottages.co.uk.
- 50% of this group of domains has a Instagram account.
- 0% of this group of domains has a LinkedIn account.
- The number of Instagram followers, which belong to the main domain is 21045 (since the last update).
Seo
- The URL https://www.yorkshireholidaycottages.co.uk/ is the most frequent url in our search engine rankings, which belongs to the competitor yorkshireholidaycottages.co.uk
- The URL https://www.holidaycottages.co.uk/ is the most common search engine result in our search engine rankings
- From this group of websites, the domain highlandexperience.com has the best average position among in search engine rankings.
- The domain :domain is the competitor with the most expected visitors per month from the search engine
- The competing websites have an average search engine position of 78726 in our rankings.
Server
- The competitor`s highlandexperience.com size of the website should reach 106 pages.
- The mobile version of the competitor tripadvisor.co.uk achieved 69 points for the server response and website loading times in the Google Insights test.
- When the homepage of the main domain is loaded once, 96 objects are downloaded (files, JS scripts, etc.).
- The entire HTML files of the main domain homepage weighs 125 kb.
- The entire CSS files of the main domain homepage weighs 666 kb.