Mini Content Marketing comparison of websites for hl.co.uk

etfdb.com

79%
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hl.co.uk

31%

morningstar.com

28%
Change competitor

fidelity.co.uk

13%
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morningstar.co.uk

11%
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Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric hl.co.uk morningstar.com etfdb.com morningstar.co.uk fidelity.co.uk
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers x x x x x
Youtube comments x x x x x
Youtube videos x x x x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric hl.co.uk morningstar.com etfdb.com morningstar.co.uk fidelity.co.uk
Number of Referring Backlinks (Content Popularity) (day) 275,668 17,477,997 3,648,361 1,016,627 32,572
Number of Referring Domains (Content Popularity) (day) 3,924 35,190 3,035 8,013 2,358
Number of URLs found in the index (day) 321,254 951,567 284,368 353,574 63,276
Number of IPs that refer to domain (day) 2,780 24,651 2,417 5,698 1,525
Number of subnets that refer to domain (day) 2,179 17,079 2,046 4,248 1,282
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 11 505 14 62 9
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 24 2,991 35 294 12
Number of governmental and .gov - related domains that refer to domain (day) 3 73 1 8 x
Number of government and .gov - related external backlinks that link to domain (day) 4 250 2 30 x
The exact number of educational domains that refer to domain (day) 3 438 12 22 3
Number of Backlinks from .EDU Domains (Content Popularity) (day) 7 2,816 20 77 3
The exact number of government domains that refer to domain (day) x 69 x 2 x
The exact number of government links that refer to domain (day) x 241 x 3 x
Average number of outgoing links to unique domains for that domain (day) 3 7 2 2 3
The number of outgoing links for this domain (day) 3 7 4 3 3
Average number of internal links for domain (day) 33 57 48 14 80
Link Strength of Referring Domains (Content Popularity) (day) 48 61 55 47 37
Authority of Referring Domains (Content Popularity) (day) 55 74 30 49 35
TrustMetric value for domain (day) - Majestic metric 55 74 30 49 35

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Hargreaves Lansdown | ISAs, pensions, funds and shares
Desktop speed score 59
Mobile speed score 45
Mobile usability score 99
Number of all page resources 97
Number of static page resources 62
Number of JS page resources 37
Number of styles (CSS) page resources 3
Total request weight 24 kb
HTML response weight 175 kb
CSS response weight 225 kb
Images response weight 504 kb
JS response weight 1124 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
https://connect.facebook.net/en_US/fbevents.js
https://connect.facebook.net/signals/config/480805658789302?v=2.7.18
http://cdn.tt.omtrdc.net/cdn/target.js
Cache (mobile) by setting expiry date for
https://connect.facebook.net/en_US/fbevents.js
https://connect.facebook.net/signals/config/480805658789302?v=2.7.18
http://cdn.tt.omtrdc.net/cdn/target.js
Speed up server response time
Response time in 2.2 seconds
Minify HTML files (desktop)
http://www.hl.co.uk/ - 2.9KiB (11%)
Minify HTML files (mobile)
http://www.hl.co.uk/ - 2.9KiB (11%)
Optimize image files (desktop)
http://www.hl.co.uk/__data/assets/image/0007/11957722/ISA-rainbow-umbrella-B.jpg - 146.8KiB (77%)
http://www.hl.co.uk/__data/assets/image/0008/11962448/Nick-Train-Warren-Buffett.jpg - 41.6KiB (46%)
http://www.hl.co.uk/__data/assets/image/0004/11964676/Lifetime-ISA-man-laptop-v2.jpg - 38.4KiB (48%)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 1014.
  • The competing domain morningstar.co.uk has achieved a score of 373

Content

  • The word or combination of words with the worst "Count on Page" result on the competitors website is should contact (based first 10 subpages of the domain under investigation).
  • The competitor etfdb.com has achieved a value of 2417 for the metric: "Number of referring domains from different IPs (daily value)".
  • Competitor etfdb.com has achieved a value of 12 for the metric: "Number of referring .EDU domains (daily value)".
  • The competitor etfdb.com has reached a value of 2 for the metric: "Average number of outgoing links to different domains".
  • The competitor etfdb.com has achieved a value of 30 for the metric: "Trust metric - Majestic metric".

Social media

  • A link to Twitter was found on the main domain.
  • 40% of this group of domains has a Google+ account.
  • alerts-new.social_media.competitor_fans_currently_FACEBOOK.0
  • The number of Twitter Following for the competitor fidelity.co.uk tweet account is 1813 (since the last update).
  • The number of Twitter favorites for the competitor etfdb.com tweet account is 970 (since the last update).

Seo

  • The average position in the search engine rankings for the website fidelity.co.uk is 60.
  • The URL https://www.hl.co.uk/shares is the most common search engine result in our search engine rankings
  • The main domain's best performing keyword is trusts and it was found on the position 18
  • The number of visitors from the search engine to the main domain is 8904 per month.
  • The average number of visitors expected from the search engine for the competitors websites is 13341.

Server

  • The number of static elements on the morningstar.co.uk page is 157.
  • Title of the homepage for the main domain is Hargreaves Lansdown | ISAs, pensions, funds and shares .
  • Graphic files (on the homepage of the main domain) have a size of 504 kb.
  • The HTML script of the main domain weighs 1124 kb.
  • The content of the competitor morningstar.co.uk website is allowed wider than viewport. This will likely require visitors to scroll horizontally.