Mini
Content Marketing comparison of websites for hkjc.com
turfclub.com.sg
irishracing.com
racenet.com.au
hkjc.com
racing.ustrotting.com
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | hkjc.com | racenet.com.au | irishracing.com | racing.ustrotting.com | turfclub.com.sg | |
|---|---|---|---|---|---|---|
Facebook
|
Facebook fans | x | x | x | x | x |
Twitter
|
Tweets | x | x | x | x | x |
| Twitter followers | x | x | x | x | x | |
| Twitter following (account is following) | x | x | x | x | x | |
| Twitter likes | x | x | x | x | x | |
Instagram
|
Instagram posts | x | x | x | x | x |
| Instagram followers | x | x | x | x | x | |
| Instagram following (account is following) | x | x | x | x | x | |
Youtube
|
Youtube views | x | x | x | x | x |
| Youtube subscribers | x | x | x | x | x | |
| Youtube comments | x | x | x | x | x | |
| Youtube videos | x | x | x | x | x |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | hkjc.com | racenet.com.au | irishracing.com | racing.ustrotting.com | turfclub.com.sg |
|---|---|---|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 7,638,803 | 517,825 | 16,765,690 | 142,167 | 1,862,659 |
| Number of Referring Domains (Content Popularity) (day) | 8,335 | 2,031 | 1,028 | 172 | 2,962 |
| Number of URLs found in the index (day) | 436,346 | 166,933 | 1,262,457 | 1,242 | 1,220,303 |
| Number of IPs that refer to domain (day) | 5,568 | 1,242 | 658 | 155 | 1,691 |
| Number of subnets that refer to domain (day) | 3,936 | 1,048 | 593 | 145 | 1,285 |
| Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | 49 | 1 | 1 | 1 | 2 |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | 2,341 | 1 | 2 | 1 | 3 |
| Number of governmental and .gov - related domains that refer to domain (day) | 12 | 2 | x | x | 1 |
| Number of government and .gov - related external backlinks that link to domain (day) | 529 | 2 | x | x | 3 |
| The exact number of educational domains that refer to domain (day) | 10 | x | x | 1 | 1 |
| Number of Backlinks from .EDU Domains (Content Popularity) (day) | 32 | x | x | 1 | 1 |
| The exact number of government domains that refer to domain (day) | x | x | x | x | x |
| The exact number of government links that refer to domain (day) | x | x | x | x | x |
| Average number of outgoing links to unique domains for that domain (day) | 0 | 12 | 5 | 0 | 6 |
| The number of outgoing links for this domain (day) | 0 | 17 | 5 | 0 | 7 |
| Average number of internal links for domain (day) | 67 | 115 | 76 | 1 | 122 |
| Link Strength of Referring Domains (Content Popularity) (day) | 45 | 34 | 56 | 35 | 41 |
| Authority of Referring Domains (Content Popularity) (day) | 53 | 40 | 41 | 35 | 57 |
| TrustMetric value for domain (day) - Majestic metric | 53 | 40 | 41 | 35 | 57 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
| Page title 香港賽馬會 |
|
| Desktop speed score | 26 |
|---|---|
| Mobile speed score | 18 |
| Mobile usability score | 98 |
| Number of all page resources | 101 |
| Number of static page resources | 84 |
| Number of JS page resources | 35 |
| Number of styles (CSS) page resources | 10 |
| Total request weight | 11 kb |
| HTML response weight | 236 kb |
| CSS response weight | 291 kb |
| Images response weight | 2484 kb |
| JS response weight | 602 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
|
Avoid landing page redirects for the following chain of redirected URLs http://hkjc.com/
https://hkjc.com/
http://www.hkjc.com/index.asp
https://www.hkjc.com/index.asp
https://www.hkjc.com/home/chinese/index.asp
https://www.hkjc.com/home/chinese/index.aspx
|
|
Cache (desktop) by setting expiry date for https://www.hkjc.com/home/bocc/chinese/crisis-announcement.js
https://www.hkjc.com/home/common/chinese/css/hkjc-common.css
https://www.hkjc.com/home/common/chinese/css/index.css
|
|
Cache (mobile) by setting expiry date for https://www.hkjc.com/home/bocc/chinese/crisis-announcement.js
https://www.hkjc.com/home/common/chinese/css/hkjc-common.css
https://www.hkjc.com/home/common/chinese/css/index.css
|
|
Minify your CSS files (desktop) https://www.hkjc.com/home/common/css/layout.css - 17.5KiB (35%)
https://common.hkjc.com/css/mmenu/jquery.mmenu.all.css - 6.8KiB (15%)
https://www.hkjc.com/home/common/css/font-awesome/css/font-awesome.css - 5.2KiB (15%)
|
|
Minify your CSS files (mobile) https://www.hkjc.com/home/common/css/layout.css - 17.5KiB (35%)
https://common.hkjc.com/css/mmenu/jquery.mmenu.all.css - 6.8KiB (15%)
https://www.hkjc.com/home/common/css/font-awesome/css/font-awesome.css - 5.2KiB (15%)
|
|
Minify HTML files (desktop) https://www.hkjc.com/home/chinese/index.aspx - 32.1KiB (15%)
|
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Minify HTML files (mobile) https://www.hkjc.com/home/chinese/index.aspx - 32.1KiB (15%)
|
|
Minify JavaScript files (desktop) https://www.hkjc.com/home/common/chinese/js/global.js - 11KiB (39%)
https://www.hkjc.com/home/common/js/home-common.js - 10.7KiB (29%)
https://www.hkjc.com/home/common/chinese/js/home.js - 4KiB (32%)
|
|
Minify JavaScript files (mobile) https://www.hkjc.com/home/common/chinese/js/global.js - 11KiB (39%)
https://www.hkjc.com/home/common/js/home-common.js - 10.7KiB (29%)
https://www.hkjc.com/home/common/chinese/js/home.js - 4KiB (32%)
|
|
Optimize image files (desktop) https://www.hkjc.com/home/common/english/images/slider-banner/1819JCHome_CRC323_R1B_OL_CHI_Desktop_1160x560.jpg - 181.7KiB (56%)
https://www.hkjc.com/home/common/chinese/images/slider-banner/1819JCHome_CRC323_R1B_OL_CHI_mobile_621x504.jpg - 111.9KiB (60%)
https://www.hkjc.com/home/common/chinese/images/slider-banner/Home_HW_R3_CHI_1160.jpg - 90.9KiB (32%)
|
| Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile) |
Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 518.
- The competing domain turfclub.com.sg has achieved a score of 2243
Content
- The word or combination of words with the lowest median result regarding the frequency is court table (based on first 10 subpages of examined domain).
- Competitor turfclub.com.sg has reached a value of 1220303 for the metric: "Number of URLs found in the index (daily value)".
- The competitor turfclub.com.sg achieved a value of 1 for the metric: "Number of backlinks from .EDU domains (daily value)".
- The competitor turfclub.com.sg has reached a value of 6 for the metric: "Average number of outgoing links to different domains".
- The competitor turfclub.com.sg has achieved a value of 57 for the metric: "Trust metric - Majestic metric".
Social media
- 0% of this group of domains has a Google+ account.
- 0% of this group of domains has a Instagram account.
- 0% of this group of domains has a Youtube account.
- The number of Twitter tweets belonging to the competitor irishracing.com tweet account is 45639 (since the last update).
- The number of Twitter fans belonging to the competitor racenet.com.au tweet account is 17777 (since the last update).
Seo
- The competitors (irishracing.com) best performing keyword is entries and it was found on the position 11
- The search engine rankings update for the main domain took place on 2020-02-09.
- In the search engine rankings above, the average position of the main domain is: 56.
- The domain racing.ustrotting.com has the best search engine rankings average position.
- The average number of visitors expected from the search engine for the competitors websites is 62166.
Server
- The compression of the HTML together with INLINE CSS and JS enables the competitor racenet.com.au website to save 1.5KiB kb each time the page is loaded.
- The mobile version of the competitor racenet.com.au achieved 42 points for the server response and website loading times in the Google Insights test.
- Javascript on the main domain hold 17% of all data transfers.
- The main domain website could compress the JS file https://www.hkjc.com/home/common/chinese/js/home.js and save 4KiB kb (32%).
- The mobile website of the main domain got a score of 18/100 points for the loading times.