Mini Content Marketing comparison of websites for herbstwarenmesse.ch

linguee.de

77%
Change competitor

muba.ch

51%
Change competitor

silbentrennung24.de

39%
Change competitor

zuespa.ch

29%
Change competitor

herbstwarenmesse.ch

23%

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric herbstwarenmesse.ch muba.ch zuespa.ch linguee.de silbentrennung24.de
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers x x x x x
Youtube comments x x x x x
Youtube videos x x x x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric herbstwarenmesse.ch muba.ch zuespa.ch linguee.de silbentrennung24.de
Number of Referring Backlinks (Content Popularity) (day) 1,283 373,625 20,746 1,602,120 367
Number of Referring Domains (Content Popularity) (day) 92 722 302 4,358 81
Number of URLs found in the index (day) 3,969 48,686 6,861 177,861 52,227
Number of IPs that refer to domain (day) 66 579 257 3,181 47
Number of subnets that refer to domain (day) 61 466 230 2,430 46
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) x x x 22 x
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) x x x 61 x
Number of governmental and .gov - related domains that refer to domain (day) x 1 x 1 x
Number of government and .gov - related external backlinks that link to domain (day) x 1 x 1 x
The exact number of educational domains that refer to domain (day) x x x 12 x
Number of Backlinks from .EDU Domains (Content Popularity) (day) x x x 24 x
The exact number of government domains that refer to domain (day) x 1 x x x
The exact number of government links that refer to domain (day) x 1 x x x
Average number of outgoing links to unique domains for that domain (day) 1 1 1 1 3
The number of outgoing links for this domain (day) 1 1 1 1 3
Average number of internal links for domain (day) 0 11 8 18 210
Link Strength of Referring Domains (Content Popularity) (day) 12 34 27 20 11
Authority of Referring Domains (Content Popularity) (day) 22 43 16 22 6
TrustMetric value for domain (day) - Majestic metric 22 43 16 22 6

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Basler Herbstwarenmesse - Herbstmäss Herbschtmäss (Messe Basel)
Desktop speed score 44
Mobile speed score 49
Mobile usability score 100
Number of all page resources 55
Number of static page resources 45
Number of JS page resources 15
Number of styles (CSS) page resources 3
Total request weight 7 kb
HTML response weight 23 kb
CSS response weight 353 kb
Images response weight 2273 kb
JS response weight 1350 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
https://connect.facebook.net/en_US/fbevents.js
https://connect.facebook.net/signals/config/871272626365448?v=2.7.17
https://cse.google.com/adsense/search/async-ads.js
Cache (mobile) by setting expiry date for
https://connect.facebook.net/en_US/fbevents.js
https://connect.facebook.net/signals/config/871272626365448?v=2.7.17
https://cse.google.com/adsense/search/async-ads.js
Minify your CSS files (desktop)
https://www.herbstwarenmesse.ch/Content/herbstwarenmesseDID/CSS/portalbuehne_did.css - 10.6KiB (25%)
https://www.google.com/uds/api/search/1.0/a33a40bc61f44fca1e08df500aeda773/default+de.css - 3.9KiB (40%)
https://lib.messe.ch/ajax/libs/jquery-ui/1.11.4/mch-jquery-ui.css - 1.4KiB (18%)
Minify your CSS files (mobile)
https://www.herbstwarenmesse.ch/Content/herbstwarenmesseDID/CSS/portalbuehne_did.css - 10.6KiB (25%)
https://www.google.com/uds/api/search/1.0/a33a40bc61f44fca1e08df500aeda773/default+de.css - 3.9KiB (40%)
https://lib.messe.ch/ajax/libs/jquery-ui/1.11.4/mch-jquery-ui.css - 1.4KiB (18%)
Minify HTML files (desktop)
https://www.herbstwarenmesse.ch/ - 1.1KiB (16%)
Minify HTML files (mobile)
https://www.herbstwarenmesse.ch/ - 1.1KiB (16%)
Minify JavaScript files (desktop)
https://www.herbstwarenmesse.ch/Sites/javascripts/common/script.js - 6.7KiB (34%)
https://www.herbstwarenmesse.ch/Sites/javascripts/Common/BigPictureSliderAndHomepageTeaser.js - 3.1KiB (27%)
https://www.herbstwarenmesse.ch/sites/module/search/GoogleCseScript.js - 1.3KiB (32%)
Minify JavaScript files (mobile)
https://www.herbstwarenmesse.ch/Sites/javascripts/common/script.js - 6.7KiB (34%)
https://www.herbstwarenmesse.ch/Sites/javascripts/Common/BigPictureSliderAndHomepageTeaser.js - 3.1KiB (27%)
https://www.herbstwarenmesse.ch/sites/module/search/GoogleCseScript.js - 1.3KiB (32%)
Optimize image files (desktop)
https://www.herbstwarenmesse.ch/-/media/herbstwarenmesse/Images/Content/Startseite/Big-Slider/slider-sport.jpg?mw=1920 - 244.3KiB (44%)
https://www.herbstwarenmesse.ch/-/media/herbstwarenmesse/Images/Content/Startseite/Big-Slider/slider-aussenansicht.jpg?mw=1920 - 147.8KiB (48%)
https://www.herbstwarenmesse.ch/-/media/herbstwarenmesse/Images/Content/Logos/Partner/logo_herbstmesse_footer.jpg?la=de-CH - 144.1KiB (98%)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 739.
  • The competing domain muba.ch has achieved a score of 1651

Content

  • The main domain enables visitors to subscribe to their newsletter list.
  • The term that appears on all competitors websites, but not on the website of the main domain, is twitter.
  • The competitor muba.ch has reached a value of 1 for the metric: "Average number of outgoing links to different domains".
  • The value reached for the metric: "Number of referring domains from different IPs (daily value)" is 66.
  • The competitor linguee.de has achieved a value of 61 for the metric: "Number of backlinks from .EDU and .EDU-like domains (daily value)".

Social media

  • On Facebook the main domain was categorized as "Event".
  • A link to Instagram was found on the competitors website zuespa.ch.
  • The domain zuespa.ch has a Google+ account.
  • 100% of this group of domains has a Facebook account.
  • 20% of this group of domains has a Twitter account.

Seo

  • Of all the URLs found in the domain zuespa.ch, "https://www.zuespa.ch/de-CH/besucher/infos-zur-zuespa/tickets-oeffnungszeiten.aspx" is the most frequently found URL in the search results.
  • The best position ever found for the competitor muba.ch was 4 and it was found the keyword :keyword.
  • The URL https://www.herbstwarenmesse.ch/fr-CH.aspx occurs most frequently in the search engine results.
  • In the search engine rankings above, the average position of the main domain is: 60.
  • The competing websites have an average search engine position of 73733518 in our rankings.

Server

  • The main domain has a number of pages indexed in the search engine of 241.
  • The competitor muba.ch website could compress the JS file https://www.muba.ch/sites/module/search/GoogleCseScript.js and save 1.3KiB kb (32%).
  • The number of Javascript resources (on the homepage of the competitor zuespa.ch) is 13 .
  • Static objects of the main domain are numerous and https://connect.facebook.net/en_US/fbevents.js, https://connect.facebook.net/signals/config/871272626365448?v=2.7.17, https://cse.google.com/adsense/search/async-ads.js, https://www.google.com/jsapi could have information about their expiry date and be loaded from the cache of the browser.
  • The entire CSS files of the main domain homepage weighs 353 kb.