Mini
Content Marketing comparison of websites for herbergers.com
shoecarnival.com
67%
Change competitor
zappos.com
38%
Change competitor
simon.com
21%
Change competitor
nordstromrack.com
19%
Change competitor
herbergers.com
8%
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | herbergers.com | zappos.com | simon.com | nordstromrack.com | shoecarnival.com | |
|---|---|---|---|---|---|---|
Facebook
|
Facebook fans | x | x | x | x | x |
Twitter
|
Tweets | x | x | x | x | x |
| Twitter followers | x | x | x | x | x | |
| Twitter following (account is following) | x | x | x | x | x | |
| Twitter likes | x | x | x | x | x | |
Instagram
|
Instagram posts | x | x | x | x | x |
| Instagram followers | x | x | x | x | x | |
| Instagram following (account is following) | x | x | x | x | x | |
Youtube
|
Youtube views | x | x | x | x | x |
| Youtube subscribers | x | x | x | x | x | |
| Youtube comments | x | x | x | x | x | |
| Youtube videos | x | x | x | x | x |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | herbergers.com | zappos.com | simon.com | nordstromrack.com | shoecarnival.com |
|---|---|---|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 45,368 | 7,840,497 | 46,198,922 | 8,813,950 | 44,322 |
| Number of Referring Domains (Content Popularity) (day) | 1,024 | 42,095 | 29,297 | 8,963 | 2,747 |
| Number of URLs found in the index (day) | 64,132 | 8,132,470 | 1,133,346 | 1,644,102 | 20,658,751 |
| Number of IPs that refer to domain (day) | 610 | 27,528 | 17,060 | 5,523 | 1,981 |
| Number of subnets that refer to domain (day) | 549 | 17,113 | 11,531 | 3,857 | 1,546 |
| Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | 4 | 115 | 282 | 7 | 6 |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | 5 | 679 | 1,694 | 16 | 22 |
| Number of governmental and .gov - related domains that refer to domain (day) | 1 | 10 | 37 | 2 | 1 |
| Number of government and .gov - related external backlinks that link to domain (day) | 3 | 30 | 6,513 | 1,370,361 | 2 |
| The exact number of educational domains that refer to domain (day) | 4 | 99 | 275 | 7 | 6 |
| Number of Backlinks from .EDU Domains (Content Popularity) (day) | 5 | 643 | 1,671 | 16 | 22 |
| The exact number of government domains that refer to domain (day) | 1 | 8 | 37 | 1 | 1 |
| The exact number of government links that refer to domain (day) | 3 | 28 | 6,513 | 6 | 2 |
| Average number of outgoing links to unique domains for that domain (day) | 2 | 4 | 0 | 8 | 5 |
| The number of outgoing links for this domain (day) | 2 | 5 | 1 | 12 | 5 |
| Average number of internal links for domain (day) | 181 | 212 | 14 | 228 | 187 |
| Link Strength of Referring Domains (Content Popularity) (day) | 35 | 56 | 57 | 50 | 41 |
| Authority of Referring Domains (Content Popularity) (day) | 18 | 76 | 72 | 25 | 56 |
| TrustMetric value for domain (day) - Majestic metric | 18 | 76 | 72 | 25 | 56 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
| Page title Herberger's | Department Store in the Mountain West, Midwest & More |
|
| Desktop speed score | 36 |
|---|---|
| Mobile speed score | 20 |
| Mobile usability score | 94 |
| Number of all page resources | 226 |
| Number of static page resources | 186 |
| Number of JS page resources | 78 |
| Number of styles (CSS) page resources | 15 |
| Total request weight | 29 kb |
| HTML response weight | 220 kb |
| CSS response weight | 944 kb |
| Images response weight | 2172 kb |
| JS response weight | 4216 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
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Avoid landing page redirects for the following chain of redirected URLs http://herbergers.com/
http://www.herbergers.com/
https://www.herbergers.com/
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Cache (desktop) by setting expiry date for https://a248.e.akamai.net/7/248/14564/74145/secure.dtmpub.com/js/ncg6/0/optinrtSec_0.js
https://assets.adobedtm.com/952c89ed80a7b5dff6869de006617e42e6acc00f/mbox-contents-7f1bc99d3f08bffdcf125d0041e7a1843bec5ce5.js
https://assets.adobedtm.com/952c89ed80a7b5dff6869de006617e42e6acc00f/s-code-contents-14be910254aeae59f7e629bf5a77d593fd0d9ca0.js
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Cache (mobile) by setting expiry date for https://assets.adobedtm.com/952c89ed80a7b5dff6869de006617e42e6acc00f/mbox-contents-7f1bc99d3f08bffdcf125d0041e7a1843bec5ce5.js
https://assets.adobedtm.com/952c89ed80a7b5dff6869de006617e42e6acc00f/s-code-contents-14be910254aeae59f7e629bf5a77d593fd0d9ca0.js
https://assets.adobedtm.com/952c89ed80a7b5dff6869de006617e42e6acc00f/satelliteLib-36c06b2e8ba32c792407ff728cbff90dae826e1c.js
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Minify your CSS files (desktop) https://static.content-bonton.com/pr/BonTon/css/compiled/landingPages.css - 3.9KiB (29%)
https://static.content-bonton.com/pr/BonTon/text/includes/css/global_ecomm_Harley.css - 3.9KiB (39%)
https://static.content-bonton.com/pr/BonTon/css/siab.css - 3.6KiB (13%)
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Minify your CSS files (mobile) https://static.content-bonton.com/pr/BonTon/css/compiled/landingPages.css - 3.9KiB (29%)
https://static.content-bonton.com/pr/BonTon/text/includes/css/global_ecomm_Harley.css - 3.9KiB (39%)
https://static.content-bonton.com/pr/BonTon/css/siab.css - 3.6KiB (13%)
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Minify HTML files (desktop) https://www.herbergers.com/ - 7.1KiB (18%)
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Minify HTML files (mobile) https://www.herbergers.com/ - 7.1KiB (18%)
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Minify JavaScript files (desktop) https://static.content-bonton.com/pr/BonTon/javascript/lib/jquery-ui.js - 19.7KiB (35%)
https://static.content-bonton.com/pr/BonTon/javascript/aurora/Common/ShoppingActions.js - 6.5KiB (44%)
https://static.content-bonton.com/pr/BonTon/javascript/aurora/StoreCommonUtilities.js - 5.4KiB (50%)
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Minify JavaScript files (mobile) https://static.content-bonton.com/pr/BonTon/javascript/lib/jquery-ui.js - 19.7KiB (35%)
https://static.content-bonton.com/pr/BonTon/javascript/aurora/Common/ShoppingActions.js - 6.5KiB (44%)
https://static.content-bonton.com/pr/BonTon/javascript/aurora/StoreCommonUtilities.js - 5.4KiB (50%)
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Optimize image files (desktop) https://static.content-bonton.com/pr/BonTon/images/homepage/2017/07/21/07_21_YD_flash_hpstrip.jpg - 931.7KiB (97%)
https://static.content-bonton.com/pr/BonTon/images/homepage/2017/07/16/07_16_hp_4.jpg - 45.7KiB (35%)
https://static.content-bonton.com/pr/BonTon/images/homepage/2017/07/16/07_16_hp_1.jpg - 39.4KiB (37%)
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| The page content is too wide for the viewport, forcing the user to scroll horizontally. (mobile) |
| Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile) |
Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 311.
- The competing domain zappos.com has achieved a score of 1420
Content
- The word or combination of words with the lowest median result regarding the frequency on the competitors website is measurements size (based on first 10 subpages of examined domain).
- The word or combination of words with the worst "Count on Page" result is women rsquo (based first 10 subpages of the domain under investigation).
- The term zappos only occurs on the zappos.com website and not on the website of the main domain.
- The competitor shoecarnival.com has achieved a value of 1 for the metric: "Number of referring .GOV and .GOV - similar domains (daily value)".
- The competitor shoecarnival.com achieved a value of 56 for the metric: "Authority of the referring domains".
Social media
- The domain zappos.com has a Twitter account.
- The domain shoecarnival.com has an Instagram account.
- A link to Twitter was found on the main domain.
- The number of Twitter fans belonging to the competitor simon.com tweet account is 2504 (since the last update).
- The number of Instagram Following for the competitor simon.com instagram account is 1144 (since the last update).
Seo
- The best position ever found for the competitor shoecarnival.com was 8 and it was found the keyword :keyword.
- The competitor zappos.com should get at least 1663927 visitors from the search engine per month.
- The main domain has a number of expected visitor coming from the search engine of 0 per month (traffic).
- The domain :domain is the competitor with the most expected visitors per month from the search engine
- On average, the competitors get at least 950450 visitors per month from the search engine.
Server
- Static objects of the competitor nordstromrack.com are numerous and https://b-code.liadm.com/a-00co.min.js, https://fastly.hautelookcdn.com/mms/597116db50b07.jpg, https://fastly.hautelookcdn.com/mms/5971171fb59a3.jpg, https://fastly.hautelookcdn.com/mms/597117f21ca45.jpg could have information about their expiry date and be loaded from the cache of the browser.
- The number of static elements on the zappos.com page is 61.
- The compression of the HTML together with INLINE CSS and JS enables the main domain website to save 7.1KiB kb each time the page is loaded.
- The content of the main domain website is allowed wider than viewport. This will likely require visitors to scroll horizontally.
- The version for smartphones and tablets of the main domain has achieved 94 points for user-experience (how user-friendly a website is).