Mini Content Marketing comparison of websites for guns.com

guns.com

100%

Other competitor

Define competitor

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Submit better competitors

SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric guns.com
Twitter followers x
Twitter following (account is following) x
Twitter likes x
Instagram followers x
Instagram following (account is following) x
Youtube subscribers x
Youtube comments x
Youtube videos x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric guns.com
Number of Referring Backlinks (Content Popularity) (day) 8,431,362
Number of Referring Domains (Content Popularity) (day) 7,871
Number of URLs found in the index (day) 204,318
Number of IPs that refer to domain (day) 5,955
Number of subnets that refer to domain (day) 4,457
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 21
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 52
Number of governmental and .gov - related domains that refer to domain (day) 4
Number of government and .gov - related external backlinks that link to domain (day) 21
The exact number of educational domains that refer to domain (day) 21
Number of Backlinks from .EDU Domains (Content Popularity) (day) 52
The exact number of government domains that refer to domain (day) 4
The exact number of government links that refer to domain (day) 21
Average number of outgoing links to unique domains for that domain (day) 2
The number of outgoing links for this domain (day) 2
Average number of internal links for domain (day) 28
Link Strength of Referring Domains (Content Popularity) (day) 56
Authority of Referring Domains (Content Popularity) (day) 25
TrustMetric value for domain (day) - Majestic metric 25

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Guns :: New & Used Guns for Sale. Handguns, Rifles, Shotguns & other Firearms on Sale
Desktop speed score 66
Mobile speed score 46
Mobile usability score 99
Number of all page resources 158
Number of static page resources 72
Number of JS page resources 21
Number of styles (CSS) page resources 5
Total request weight 33 kb
HTML response weight 167 kb
CSS response weight 1010 kb
Images response weight 5452 kb
JS response weight 4718 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Avoid landing page redirects for the following chain of redirected URLs
http://guns.com/
https://guns.com/
https://www.guns.com/
Cache (desktop) by setting expiry date for
https://static.hotjar.com/c/hotjar-1107848.js?sv=6
https://static.doubleclick.net/instream/ad_status.js
https://connect.facebook.net/en_US/sdk.js
Cache (mobile) by setting expiry date for
https://static.hotjar.com/c/hotjar-1107848.js?sv=6
https://static.doubleclick.net/instream/ad_status.js
https://connect.facebook.net/en_US/sdk.js
Speed up server response time
Response time in https://developers.google.com/speed/docs/insights/Server
Minify your CSS files (desktop)
https://use.fontawesome.com/98e9b19a5d.css - 134B (37%)
Minify your CSS files (mobile)
https://use.fontawesome.com/98e9b19a5d.css - 134B (37%)
Minify HTML files (desktop)
https://www.guns.com/ - 1.3KiB (11%)
Minify JavaScript files (desktop)
https://connect.facebook.net/en_US/sdk.js - 671B (39%)
Minify JavaScript files (mobile)
https://connect.facebook.net/en_US/sdk.js - 671B (39%)
Optimize image files (desktop)
https://yt3.ggpht.com/-iKbMQYSdHKY/AAAAAAAAAAI/AAAAAAAAAAA/x70TXQim6s0/s68-c-k-no-mo-rj-c0xffffff/photo.jpg - 1.5KiB (42%)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 1170.

Social media

  • 0% of this group of domains has a Facebook account.
  • 0% of this group of domains has a Twitter account.
  • 0% of this group of domains has a Google+ account.
  • 0% of this group of domains has a Instagram account.
  • 0% of this group of domains has a LinkedIn account.

Seo

  • The URL http://www.guns.com/ occurs most frequently in the search engine results.
  • This free report has been updated for the main domain on 2019-03-30.
  • The main domain's best performing keyword is guns and it was found on the position 1
  • The average position in the search engine rankings for the main domain is 47.
  • The main domain has a number of expected visitor coming from the search engine of 11618 per month (traffic).

Server

  • The server of the main domain responded within0 seconds.
  • The CSS file on the main domain https://use.fontawesome.com/98e9b19a5d.css could be compressed to save 37% - 134B kb.
  • The desktop version of the main domain received an Insights value of 66 for the performance.
  • Graphic files (on the homepage of the main domain) have a size of 5452 kb.
  • Some links and buttons are too small and can cause problems for website visitors of the main domain.