Mini
Content Marketing comparison of websites for goarmy.com
military.com
goarmy.com
pa.gov.sg
airforce.com
marines.com
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | goarmy.com | airforce.com | military.com | marines.com | pa.gov.sg | |
|---|---|---|---|---|---|---|
Facebook
|
Facebook fans | x | x | x | x | x |
Twitter
|
Tweets | x | x | x | x | x |
| Twitter followers | x | x | x | x | x | |
| Twitter following (account is following) | x | x | x | x | x | |
| Twitter likes | x | x | x | x | x | |
Instagram
|
Instagram posts | x | x | x | x | x |
| Instagram followers | x | x | x | x | x | |
| Instagram following (account is following) | x | x | x | x | x | |
Youtube
|
Youtube views | x | x | x | x | 577418 |
| Youtube subscribers | x | x | x | x | 330 | |
| Youtube comments | x | x | x | x | x | |
| Youtube videos | x | x | x | x | 187 |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | goarmy.com | airforce.com | military.com | marines.com | pa.gov.sg |
|---|---|---|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 1,283,760 | 1,725,756 | 4,366,485 | 1,314,933 | 45,173 |
| Number of Referring Domains (Content Popularity) (day) | 12,071 | 9,425 | 48,988 | 8,469 | 1,181 |
| Number of URLs found in the index (day) | 27,624 | 33,441 | 724,791 | 8,628 | 1,720 |
| Number of IPs that refer to domain (day) | 9,166 | 7,231 | 33,329 | 5,447 | 813 |
| Number of subnets that refer to domain (day) | 7,145 | 5,771 | 20,677 | 4,319 | 699 |
| Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | 940 | 556 | 1,177 | 336 | 16 |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | 96,561 | 80,197 | 9,947 | 2,028 | 92 |
| Number of governmental and .gov - related domains that refer to domain (day) | 103 | 95 | 206 | 52 | 28 |
| Number of government and .gov - related external backlinks that link to domain (day) | 22,328 | 14,687 | 6,497 | 7,886 | 267 |
| The exact number of educational domains that refer to domain (day) | 933 | 544 | 1,127 | 331 | x |
| Number of Backlinks from .EDU Domains (Content Popularity) (day) | 96,537 | 80,175 | 9,815 | 2,014 | x |
| The exact number of government domains that refer to domain (day) | 101 | 90 | 198 | 51 | x |
| The exact number of government links that refer to domain (day) | 22,319 | 14,681 | 6,479 | 7,881 | x |
| Average number of outgoing links to unique domains for that domain (day) | 3 | 0 | 8 | 0 | 4 |
| The number of outgoing links for this domain (day) | 3 | 0 | 8 | 0 | 5 |
| Average number of internal links for domain (day) | 69 | 0 | 106 | 4 | 54 |
| Link Strength of Referring Domains (Content Popularity) (day) | 55 | 42 | 63 | 44 | 35 |
| Authority of Referring Domains (Content Popularity) (day) | 69 | 57 | 57 | 62 | 25 |
| TrustMetric value for domain (day) - Majestic metric | 69 | 57 | 57 | 62 | 25 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
| Page title Army Careers: Ways to Serve in the Army | goarmy.com |
|
| Desktop speed score | 38 |
|---|---|
| Mobile speed score | 34 |
| Mobile usability score | 99 |
| Number of all page resources | 101 |
| Number of static page resources | 90 |
| Number of JS page resources | 22 |
| Number of styles (CSS) page resources | 7 |
| Total request weight | 10 kb |
| HTML response weight | 70 kb |
| CSS response weight | 99 kb |
| Images response weight | 1668 kb |
| JS response weight | 536 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
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Avoid landing page redirects for the following chain of redirected URLs http://goarmy.com/
https://goarmy.com/
https://www.goarmy.com/
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Cache (desktop) by setting expiry date for https://sgtstar.goarmy.com/ActiveAgentUI/includes/NIT.Embed.js
https://www.goarmy.com/_jcr_content/landingmarquee/marqueesparsys/marqueeelement.button.e.png
https://www.goarmy.com/_jcr_content/landingmarquee/marqueesparsys/marqueeelement.button.i.png
|
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Cache (mobile) by setting expiry date for https://m.goarmy.com/etc/designs/goarmy/clientlib.css
https://m.goarmy.com/etc/designs/goarmy/clientlib.js
https://m.goarmy.com/goarmy.marqstyles-m.css
|
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Minify your CSS files (desktop) https://www.goarmy.com/static/styles/global3.css - 8.5KiB (17%)
https://www.goarmy.com/static/styles/global.css - 4.7KiB (11%)
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Minify your CSS files (mobile) https://m.goarmy.com/static/styles/mobile.css - 7.6KiB (18%)
https://m.goarmy.com/static/styles/mobile_video.css - 3.8KiB (31%)
https://m.goarmy.com/etc/designs/goarmy/clientlib.css - 3.4KiB (16%)
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Minify HTML files (desktop) https://www.goarmy.com/ - 14.2KiB (21%)
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Minify HTML files (mobile) https://m.goarmy.com/ - 4.5KiB (24%)
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Minify JavaScript files (desktop) https://www.goarmy.com/static/scripts/jquery-3.1.1.js - 126.5KiB (49%)
https://www.goarmy.com/static/scripts/jquery.jcarousel.js - 18.4KiB (52%)
https://www.goarmy.com/static/scripts/dmobile.js - 16.8KiB (62%)
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Minify JavaScript files (mobile) https://m.goarmy.com/static/scripts/jquery-3.1.1.js - 126.5KiB (49%)
https://m.goarmy.com/static/scripts/s_code.js - 11.3KiB (25%)
https://m.goarmy.com/etc/designs/goarmy/clientlib.js - 9.8KiB (41%)
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Optimize image files (desktop) https://offload.goarmy.com/content/dam/goarmy/marquees/homepage/marquee_sattelite2.jpg - 195.3KiB (75%)
https://www.goarmy.com/videos/play/discover-your-capabilities-army-reserve/_jcr_content/content/video.image.thumb.jpg - 18.1KiB (68%)
https://www.goarmy.com/videos/play/transitioning-from-active-duty-army-reserve/_jcr_content/content/video.image.thumb.jpg - 15.2KiB (71%)
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| Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile) |
Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 2129.
- The competing domain pa.gov.sg has achieved a score of 1248
Content
- The most common term (found) on the website is force
- The word or combination of words with the lowest median result regarding the frequency on the competitors website is marine officers (based on first 10 subpages of examined domain).
- It is very likely that you can register and open a user account on the competitors website "military.com".
- The achieved value for the metric: "Average number of outbound links to different domains" is 3 .
- The value achieved for the metric: "Link power of the referring domains" is 55 .
Social media
- The domain military.com has an Instagram account.
- 80% of this group of domains has a Twitter account.
- The number of YouTube views of the competitor pa.gov.sg youtube account is 559842 (since the last update).
- The competitor pa.gov.sg youtube account has reached a subscribers number of 213 (since the last update)
- The competitor pa.gov.sg has created 187 youtube videos.
Seo
- The URL https://www.goarmy.com/ranger.html is the most common search engine result in our search engine rankings
- The search engine rankings update for the main domain took place on 2020-02-10.
- The main domain has a number of expected visitor coming from the search engine of 1003 per month (traffic).
- The competitor military.com should get at least 432473 visitors from the search engine per month.
- The average number of visitors expected from the search engine for the competitors websites is 216475.
Server
- The competitor military.com has a number of pages indexed in the search engine of 0.
- The page http://goarmy.com/ has 2 unnecessary redirects until it shows a URL with content.
- It would be an advantage to compress the image at the competitor military.com website: http://cdn.oas-c18.adnxs.com/RealMedia/ads/Creatives/Monster/2000347074-1_Cons_Mil_Homepage_Takeover/USAA_Banking_FeaturedPlacement.png/1501699349 in order to 3.2KiB kb.
- Graphic files (on the homepage of the competitor airforce.com) have a size of 2931 kb.
- The CSS file on the competitor marines.com https://www.marines.com/etc/designs/marines/clientlib-all.css could be compressed to save 18% - 6.1KiB kb.