Mini Content Marketing comparison of websites for glocals.com

glocals.com

71%

expatica.com

34%
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englishforum.ch

25%
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Other competitor

Define competitor

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric glocals.com englishforum.ch expatica.com
Twitter followers x x x
Twitter following (account is following) x x x
Twitter likes x x x
Instagram followers x x x
Instagram following (account is following) x x x
Youtube subscribers x x x
Youtube comments x x x
Youtube videos x x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric glocals.com englishforum.ch expatica.com
Number of Referring Backlinks (Content Popularity) (day) 26,930 798,740 6,296,172
Number of Referring Domains (Content Popularity) (day) 774 3,698 13,802
Number of URLs found in the index (day) 342,181 4,597,237 778,210
Number of IPs that refer to domain (day) 435 2,871 11,049
Number of subnets that refer to domain (day) 378 1,810 8,144
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 6 3 119
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 20 7 412
Number of governmental and .gov - related domains that refer to domain (day) 1 2 14
Number of government and .gov - related external backlinks that link to domain (day) 3 9 76
The exact number of educational domains that refer to domain (day) 6 1 70
Number of Backlinks from .EDU Domains (Content Popularity) (day) 20 1 275
The exact number of government domains that refer to domain (day) 1 x 7
The exact number of government links that refer to domain (day) 3 x 53
Average number of outgoing links to unique domains for that domain (day) 0 2 1
The number of outgoing links for this domain (day) 0 2 1
Average number of internal links for domain (day) 26 20 32
Link Strength of Referring Domains (Content Popularity) (day) 37 42 59
Authority of Referring Domains (Content Popularity) (day) 20 29 58
TrustMetric value for domain (day) - Majestic metric 20 29 58

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
glocals – Largest Community of expats & International Locals in Switzerland
Desktop speed score 63
Mobile speed score 52
Mobile usability score 74
Number of all page resources 77
Number of static page resources 54
Number of JS page resources 21
Number of styles (CSS) page resources 6
Total request weight 7 kb
HTML response weight 45 kb
CSS response weight 193 kb
Images response weight 402 kb
JS response weight 955 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
http://cdn.glocals.com/js/ext-2.2.1/resources/images/default/s.gif
http://cdn.glocals.com/sites/glocals/_media/comm_events/95/95603_cal_file_02b57.jpg
http://cdn.glocals.com/sites/glocals/_media/comm_events/95/95607_cal_file_8d521.jpg
Cache (mobile) by setting expiry date for
http://cdn.glocals.com/js/ext-2.2.1/resources/images/default/s.gif
http://cdn.glocals.com/sites/glocals/_media/comm_events/95/95603_cal_file_02b57.jpg
http://cdn.glocals.com/sites/glocals/_media/comm_events/95/95607_cal_file_8d521.jpg
Speed up server response time
Response time in 0.22 seconds
Minify HTML files (desktop)
http://www.glocals.com/ - 1.1KiB (15%)
Minify HTML files (mobile)
http://www.glocals.com/ - 1.1KiB (15%)
Minify JavaScript files (desktop)
http://cdn.glocals.com/js/ext-extensions/PagingToolbar_glocals.js?v=3.45 - 2.1KiB (50%)
http://cdn.glocals.com/js/jquery.ui.dialog.js?v=3.45 - 1.7KiB (34%)
http://cdn.glocals.com/js/ajax.js?v=3.45 - 1.1KiB (67%)
Minify JavaScript files (mobile)
http://cdn.glocals.com/js/ext-extensions/PagingToolbar_glocals.js?v=3.45 - 2.1KiB (50%)
http://cdn.glocals.com/js/jquery.ui.dialog.js?v=3.45 - 1.7KiB (34%)
http://cdn.glocals.com/js/ajax.js?v=3.45 - 1.1KiB (67%)
Optimize image files (desktop)
http://www.glocals.com/sites/glocals/_media/mediabank/138_mb_file_672fc.jpg - 150.1KiB (71%)
http://cdn.glocals.com/sites/glocals/_media/comm_events/95/95610_cal_file_d104f.png - 30.4KiB (87%)
http://cdn.glocals.com/sites/glocals/_media/comm_events/95/95603_cal_file_02b57.jpg - 14.1KiB (88%)
Some texts on your page renders in a way that may be difficult for some of your visitors to read. (mobile)
Configure a viewport for mobile page, ex.
<meta name="viewport" content="width=device-width, initial-scale=1">
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 2440.
  • The competing domain expatica.com has achieved a score of 1158

Content

  • The word or combination of words with the best median result regarding the frequency on the competitors website is middot (based on first 10 subpages of examined domain).
  • The word or combination of words with the worst "Count on Page" result is were correct (based first 10 subpages of the domain under investigation).
  • The word or combination of words with the best median result regarding the frequency is geneva (based on first 10 subpages of examined domain).
  • The value achieved for the metric: "Number of backlinks from .EDU domains (daily value)" is 20 .
  • The value achieved for the metric: "Authority of the referring domains" is 20 .

Social media

  • The domain expatica.com has a Twitter account.
  • A link to the Linkedin was found on the domain expatica.com.
  • 33% of this group of domains has a Twitter account.
  • The number of Twitter tweets belonging to the competitor expatica.com tweet account is 11423 (since the last update).
  • The number of Twitter fans belonging to the competitor expatica.com tweet account is 5990 (since the last update).

Seo

  • The URL https://www.expatica.com/ch/about/culture-history/samichlaus-and-schmutzli-101536/ is the most frequent url in our search engine rankings, which belongs to the competitor expatica.com
  • The best position ever found for the main domain was 10 and it was found the keyword :keyword.
  • The main domain has a number of expected visitor coming from the search engine of 14378 per month (traffic).
  • The domain expatica.com has the best search engine rankings average position.
  • The average number of visitors expected from the search engine for the competitors websites is 1440664.

Server

  • The CSS of the competitor englishforum.ch website accounts for4% of all data transfers.
  • The CSS file on the competitor englishforum.ch https://www.englishforum.ch/xtra/lib/style.css could be compressed to save 34% - 909B kb.
  • The desktop version of the main domain received an Insights value of 63 for the performance.
  • When the homepage of the main domain is loaded once, 77 objects are downloaded (files, JS scripts, etc.).
  • The version for smartphones and tablets of the main domain has achieved 74 points for user-experience (how user-friendly a website is).