Mini Content Marketing comparison of websites for fsb.org.uk

businessnewsdaily.com

57%
Change competitor

cbi.org.uk

48%
Change competitor

business.com

44%
Change competitor

fsb.org.uk

44%

sos.state.oh.us

29%
Change competitor

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric fsb.org.uk businessnewsdaily.com business.com cbi.org.uk sos.state.oh.us
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers x x x 2150 x
Youtube comments x x x x x
Youtube videos x x x 825 x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric fsb.org.uk businessnewsdaily.com business.com cbi.org.uk sos.state.oh.us
Number of Referring Backlinks (Content Popularity) (day) 3,625,376 2,362,064 2,709,881 1,357,688 91
Number of Referring Domains (Content Popularity) (day) 13,347 27,819 29,137 9,290 33
Number of URLs found in the index (day) 207,263 38,238 139,232 13,864,420 34
Number of IPs that refer to domain (day) 7,999 20,700 21,539 6,096 33
Number of subnets that refer to domain (day) 4,959 13,756 14,504 4,573 30
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 126 356 381 195 x
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 11,305 3,809 1,619 2,102 x
Number of governmental and .gov - related domains that refer to domain (day) 240 20 13 78 1
Number of government and .gov - related external backlinks that link to domain (day) 4,250 35 41 1,093 3
The exact number of educational domains that refer to domain (day) 8 292 299 14 x
Number of Backlinks from .EDU Domains (Content Popularity) (day) 15 2,226 1,293 59 x
The exact number of government domains that refer to domain (day) x 16 7 2 1
The exact number of government links that refer to domain (day) x 27 13 2 3
Average number of outgoing links to unique domains for that domain (day) 0 4 3 3 0
The number of outgoing links for this domain (day) 0 5 4 3 0
Average number of internal links for domain (day) 10 21 41 183 1
Link Strength of Referring Domains (Content Popularity) (day) 52 59 60 50 11
Authority of Referring Domains (Content Popularity) (day) 70 37 68 63 17
TrustMetric value for domain (day) - Majestic metric 70 37 68 63 17

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
FSB, The Federation of Small Businesses
Desktop speed score 69
Mobile speed score 54
Mobile usability score 99
Number of all page resources 70
Number of static page resources 34
Number of JS page resources 26
Number of styles (CSS) page resources 3
Total request weight 12 kb
HTML response weight 326 kb
CSS response weight 636 kb
Images response weight 817 kb
JS response weight 5548 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
http://m.addthisedge.com/live/boost/ra-56156da9b390eb54/_ate.track.config_resp
https://www.google.com/recaptcha/api.js
http://s7.addthis.com/js/300/addthis_widget.js
Cache (mobile) by setting expiry date for
http://m.addthisedge.com/live/boost/ra-56156da9b390eb54/_ate.track.config_resp
https://www.google.com/recaptcha/api.js
http://s7.addthis.com/js/300/addthis_widget.js
Speed up server response time
Response time in 1.2 seconds
Minify your CSS files (desktop)
http://fsb.org.uk/Telerik.Web.UI.WebResource.axd?d=Wm4xHSyBAeBf9mov33w9LFZ3QEKciGpwXStoZ3L48e6BzCu2ToHSnUg-j7J4k4caGnAu8kHYtTd_R0937UmQhcaM6YFiazOowj8-IQ8C4nGa9EeAq745qyZzgq5G5zGYaVZbEChvfqhfJEajajoGZw2&t=636125696330835612&compress=0&_TSM_CombinedScripts_=%3b%3bSitefinityExtensions%2c+Version%3d2.0.6387.20091%2c+Culture%3dneutral%2c+PublicKeyToken%3dnull%3aen%3af663d2dd-7911-49d1-a3a7-315b37d6dfe8%3a78e02f80%3bTelerik.Sitefinity.Resources%2c+Version%3d9.2.6200.0%2c+Culture%3dneutral%2c+PublicKeyToken%3db28c218413bdf563%3aen%3a1b50fa9e-84ed-49bb-a88b-f01971c3e850%3a7a90d6a%3bTelerik.Web.UI%2c+Version%3d2016.2.607.40%2c+Culture%3dneutral%2c+PublicKeyToken%3d121fae78165ba3d4%3aen%3a90ccb20b-e3b0-4838-9db0-b95c75702ee1%3a9ad5c0b%3abf649b0 - 3.3KiB (18%)
Minify your CSS files (mobile)
http://fsb.org.uk/Telerik.Web.UI.WebResource.axd?d=Wm4xHSyBAeBf9mov33w9LFZ3QEKciGpwXStoZ3L48e6BzCu2ToHSnUg-j7J4k4caGnAu8kHYtTd_R0937UmQhcaM6YFiazOowj8-IQ8C4nGa9EeAq745qyZzgq5G5zGYaVZbEChvfqhfJEajajoGZw2&t=636125696330835612&compress=0&_TSM_CombinedScripts_=%3b%3bSitefinityExtensions%2c+Version%3d2.0.6387.20091%2c+Culture%3dneutral%2c+PublicKeyToken%3dnull%3aen%3af663d2dd-7911-49d1-a3a7-315b37d6dfe8%3a78e02f80%3bTelerik.Sitefinity.Resources%2c+Version%3d9.2.6200.0%2c+Culture%3dneutral%2c+PublicKeyToken%3db28c218413bdf563%3aen%3a1b50fa9e-84ed-49bb-a88b-f01971c3e850%3a7a90d6a%3bTelerik.Web.UI%2c+Version%3d2016.2.607.40%2c+Culture%3dneutral%2c+PublicKeyToken%3d121fae78165ba3d4%3aen%3a90ccb20b-e3b0-4838-9db0-b95c75702ee1%3a9ad5c0b%3abf649b0 - 3.3KiB (18%)
Minify HTML files (desktop)
http://fsb.org.uk/ - 3.1KiB (12%)
Minify HTML files (mobile)
http://fsb.org.uk/ - 3.1KiB (12%)
Minify JavaScript files (desktop)
http://fsb.org.uk/Sitefinity/WebsiteTemplates/FSB/dist/js/group-1.min.js - 7.5KiB (49%)
http://fsb.org.uk/WebResource.axd?d=Br4LYNb1SiBLMk2XPzBjSnYWuviFttXmhz1r3LXb5IKINQPKkXvkekDl1aVIpIurC0gud0sscYsYniaYi6-BgFnA4RikPjS9KykdSqLTFJo1&t=636125696399126630 - 619B (14%)
Minify JavaScript files (mobile)
http://fsb.org.uk/Sitefinity/WebsiteTemplates/FSB/dist/js/group-1.min.js - 7.5KiB (49%)
http://fsb.org.uk/WebResource.axd?d=Br4LYNb1SiBLMk2XPzBjSnYWuviFttXmhz1r3LXb5IKINQPKkXvkekDl1aVIpIurC0gud0sscYsYniaYi6-BgFnA4RikPjS9KykdSqLTFJo1&t=636125696399126630 - 619B (14%)
Optimize image files (desktop)
http://fsb.org.uk/library-images/default-source/listing-images/table-and-chairs-outside.jpg?sfvrsn=3 - 46.6KiB (71%)
http://fsb.org.uk/library-images/default-source/default-album/img_3258-resized-for-news-item2fb010bd4fa86562a286ff0000dc48fe.jpg?sfvrsn=0 - 20.9KiB (71%)
http://fsb.org.uk/library-images/default-source/default-album/bigvoice-(rgb)213339ba4fa86562a286ff0000dc48fe.png?sfvrsn=1 - 19.9KiB (49%)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 1666.
  • The competing domain businessnewsdaily.com has achieved a score of 2185

Content

  • The word or combination of words with the lowest median result regarding the frequency on the competitors website is services ohio (based on first 10 subpages of examined domain).
  • The ratio of the number of words and word combinations on the main domains to the benchmark of the competition sites is "237:166".
  • The achieved value for the metric: "Number of incoming backlinks from .GOV and similar to .GOV domains (daily value)" is 4250 .
  • The value achieved for the metric: "Number of outgoing links" is 0 .
  • The competitor sos.state.oh.us has achieved a value of 11 for the metric: "Link power of the referring domains".

Social media

  • The domain businessnewsdaily.com has a Twitter account.
  • On Facebook the main domain was categorized as "Nonprofit Organization".
  • 40% of this group of domains has a Google+ account.
  • The number of Twitter tweets belonging to the competitor cbi.org.uk tweet account is 24979 (since the last update).
  • The competitor cbi.org.uk has created 603 youtube videos.

Seo

  • The best position ever found for the main domain was 69 and it was found the keyword :keyword.
  • The URL https://www.cbi.org.uk/ is the most frequent url in our search engine rankings, which belongs to the competitor cbi.org.uk
  • The data of the search engine results was updated on the 2019-12-23 for the domain sos.state.oh.us.
  • The domain :domain is the competitor with the most expected visitors per month from the search engine
  • On average, the competitors get at least 15061 visitors per month from the search engine.

Server

  • Static objects of the main domain are numerous and http://m.addthisedge.com/live/boost/ra-56156da9b390eb54/_ate.track.config_resp, https://www.google.com/recaptcha/api.js, http://s7.addthis.com/js/300/addthis_widget.js, https://www.googletagmanager.com/gtm.js?id=GTM-PZXKJ8 could have information about their expiry date and be loaded from the cache of the browser.
  • The number of Javascript resources (on the homepage of the main domain) is 26 .
  • On the homepage of the main domain 3 CSS files can be identified.
  • The HTML script of the main domain weighs 5548 kb.
  • The version for smartphones and tablets of the main domain has achieved 99 points for user-experience (how user-friendly a website is).