Mini
Content Marketing comparison of websites for forever21.com
forever21.com
pacsun.com
prettylittlething.com
nyandcompany.com
na-kd.com
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | forever21.com | prettylittlething.com | na-kd.com | pacsun.com | nyandcompany.com | |
|---|---|---|---|---|---|---|
Facebook
|
Facebook fans | x | x | x | x | x |
Twitter
|
Tweets | x | x | x | x | x |
| Twitter followers | x | x | x | x | x | |
| Twitter following (account is following) | x | x | x | x | x | |
| Twitter likes | x | x | x | x | x | |
Instagram
|
Instagram posts | x | x | x | x | x |
| Instagram followers | x | x | x | x | x | |
| Instagram following (account is following) | x | x | x | x | x | |
Youtube
|
Youtube views | x | x | x | x | x |
| Youtube subscribers | x | x | x | x | x | |
| Youtube comments | x | x | x | x | x | |
| Youtube videos | x | x | x | x | x |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | forever21.com | prettylittlething.com | na-kd.com | pacsun.com | nyandcompany.com |
|---|---|---|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 2,763,980 | 811,206 | 239,956 | 369,243 | 264,994 |
| Number of Referring Domains (Content Popularity) (day) | 37,246 | 5,252 | 3,895 | 7,180 | 5,779 |
| Number of URLs found in the index (day) | 1,754,742 | 215,688 | 316,926 | 781,926 | 206,378 |
| Number of IPs that refer to domain (day) | 20,590 | 3,528 | 2,745 | 5,047 | 3,812 |
| Number of subnets that refer to domain (day) | 12,419 | 2,212 | 1,846 | 3,754 | 2,804 |
| Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | 78 | 3 | x | 14 | 4 |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | 483 | 5 | x | 42 | 6 |
| Number of governmental and .gov - related domains that refer to domain (day) | 2 | x | x | 1 | 1 |
| Number of government and .gov - related external backlinks that link to domain (day) | 4 | x | x | 2 | 2 |
| The exact number of educational domains that refer to domain (day) | 67 | 1 | x | 14 | 4 |
| Number of Backlinks from .EDU Domains (Content Popularity) (day) | 450 | 1 | x | 42 | 6 |
| The exact number of government domains that refer to domain (day) | 2 | x | x | 1 | 1 |
| The exact number of government links that refer to domain (day) | 4 | x | x | 2 | 2 |
| Average number of outgoing links to unique domains for that domain (day) | 1 | 7 | 3 | 3 | 4 |
| The number of outgoing links for this domain (day) | 1 | 9 | 3 | 4 | 4 |
| Average number of internal links for domain (day) | 24 | 236 | 23 | 91 | 133 |
| Link Strength of Referring Domains (Content Popularity) (day) | 57 | 48 | 49 | 47 | 44 |
| Authority of Referring Domains (Content Popularity) (day) | 75 | 22 | 19 | 63 | 22 |
| TrustMetric value for domain (day) - Majestic metric | 75 | 22 | 19 | 63 | 22 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
| Page title Shop Forever 21 for the latest trends and the best deals | Forever 21 |
|
| Desktop speed score | 81 |
|---|---|
| Mobile speed score | 64 |
| Mobile usability score | 95 |
| Number of all page resources | 219 |
| Number of static page resources | 90 |
| Number of JS page resources | 35 |
| Number of styles (CSS) page resources | 5 |
| Total request weight | 45 kb |
| HTML response weight | 144 kb |
| CSS response weight | 180 kb |
| Images response weight | 1608 kb |
| JS response weight | 1162 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
|
Avoid landing page redirects for the following chain of redirected URLs http://forever21.com/
http://www.forever21.com/eu/
http://www.forever21.com/eu/default.aspx?lang=en-US
|
|
Cache (desktop) by setting expiry date for http://app.salecycle.com/capture/FOREVER21.js
http://cdn.mercent.com/js/tracker.js
http://srv.imonomy.com/UserMatching/sociomatic/14959451216945967578
|
|
Cache (mobile) by setting expiry date for http://srv.imonomy.com/UserMatching/sociomatic/942071229808658389
http://www.googletagmanager.com/gtm.js?id=GTM-NGCL9C&l=dataLayerGTM
http://connect.facebook.net/en_US/fbevents.js
|
|
Speed up server response time
Response time in 0.20 seconds
|
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Minify HTML files (desktop) http://www.forever21.com/eu/default.aspx?lang=en-US - 4.9KiB (21%)
|
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Minify HTML files (mobile) http://www.forever21.com/EU/Mobile/Default.aspx?br=mobile&lang=en-US - 3.7KiB (22%)
|
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Minify JavaScript files (desktop) http://www.forever21.com/EU/Common/Js/moment.js - 8.7KiB (33%)
http://www.forever21.com/EU/common/js/br-mob.full2017071201.js - 5.9KiB (35%)
http://www.forever21.com/EU/common/js/bloomreachsearch2017071201.js - 4.4KiB (37%)
|
|
Minify JavaScript files (mobile) http://www.forever21.com/eu/mobile/common/js/br-mob.full2017071201.js - 6KiB (36%)
http://www.forever21.com/eu/mobile/common/js/bloomreachsearch2017071201.js - 4.1KiB (34%)
http://www.forever21.com/eu/mobile/common/js/jquery.blockui.js - 2.9KiB (46%)
|
|
Optimize image files (desktop) http://www.forever21.com/EU/images/en/common/backtotop.png?1 - 3.5KiB (92%)
|
| Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile) |
Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 2980.
- The competing domain pacsun.com has achieved a score of 1533
Content
- The most common term on the website is more
- The achieved value for the metric: "Number of backlinks from .EDU similar to .EDU domains (daily value)" is 483 .
- The achieved value for the metric: "Average number of internal links" is 24 .
- Competitor pacsun.com has reached a value of 781926 for the metric: "Number of URLs found in the index (daily value)".
- Competitor pacsun.com has achieved a value of 91 for the metric:"Average number of internal links".
Social media
- The domain pacsun.com has a Twitter account.
- On Facebook the main domain was categorized as "Clothing (Brand)".
- A link to Instagram was found on the main domain.
- 0% of this group of domains has a Youtube account.
- The number of Twitter tweets belonging to the competitor prettylittlething.com tweet account is 38698 (since the last update).
Seo
- In the search engine rankings above, the average position of the main domain is: 49.
- The competitor nyandcompany.com should get at least 0 visitors from the search engine per month.
- The domain na-kd.com has the best search engine rankings average position.
- The competing websites have an average search engine position of 194913 in our rankings.
- On average, the competitors get at least 389826 visitors per month from the search engine.
Server
- The main domain size of the website should reach 310,000 pages.
- The competitor prettylittlething.com website could compress the JS file https://cdn-js.prettylittlething.com/lib/jquery/noconflict.js and save 523B kb (91%).
- The desktop version of the website pacsun.com had 61 points scored at Google Insights.
- The total amount of the website requests on competitor na-kd.com was calculated at 27 kb.
- The version for smartphones and tablets of the competitor pacsun.com has achieved 98 points for user-experience (how user-friendly a website is).