Mini Content Marketing comparison of websites for ford.ch

garageluescher.ch

66%
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ford.ch

39%

fordgarage.ch

37%
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Other competitor

Define competitor

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric ford.ch fordgarage.ch garageluescher.ch
Twitter followers x x x
Twitter following (account is following) x x x
Twitter likes x x x
Instagram followers x x x
Instagram following (account is following) x x x
Youtube subscribers x x x
Youtube comments x x x
Youtube videos x x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric ford.ch fordgarage.ch garageluescher.ch
Number of Referring Backlinks (Content Popularity) (day) 147,837 1,827,905 2,091
Number of Referring Domains (Content Popularity) (day) 1,050 43 48
Number of URLs found in the index (day) 17,661 1,768 39
Number of IPs that refer to domain (day) 505 35 27
Number of subnets that refer to domain (day) 430 31 25
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 1 x x
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 10 x x
Number of governmental and .gov - related domains that refer to domain (day) x x x
Number of government and .gov - related external backlinks that link to domain (day) x x x
The exact number of educational domains that refer to domain (day) 1 x x
Number of Backlinks from .EDU Domains (Content Popularity) (day) 10 x x
The exact number of government domains that refer to domain (day) x x x
The exact number of government links that refer to domain (day) x x x
Average number of outgoing links to unique domains for that domain (day) 1 1 3
The number of outgoing links for this domain (day) 2 1 6
Average number of internal links for domain (day) 18 12 26
Link Strength of Referring Domains (Content Popularity) (day) 39 20 20
Authority of Referring Domains (Content Popularity) (day) 30 9 5
TrustMetric value for domain (day) - Majestic metric 30 9 5

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Ford - Select Language
Desktop speed score 78
Mobile speed score 81
Mobile usability score 100
Number of all page resources 12
Number of static page resources 10
Number of JS page resources 3
Number of styles (CSS) page resources 1
Total request weight 1 kb
HTML response weight 3 kb
CSS response weight 9 kb
Images response weight 141 kb
JS response weight 129 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
http://ford.ch/assets/images/hero/ch_language_selector.jpg
http://ford.ch/assets/images/interface/btn_icon_sprite.png
http://ford.ch/assets/images/interface/footer_bg.jpg
Cache (mobile) by setting expiry date for
http://m.ford.ch/assets/images/hero/ch_language_selector.jpg
http://m.ford.ch/assets/images/interface/arrow_right.png
http://m.ford.ch/assets/images/interface/ford_logo.png
Minify HTML files (desktop)
http://ford.ch/ - 922B (38%)
Minify HTML files (mobile)
http://m.ford.ch/ - 889B (37%)
Minify JavaScript files (desktop)
http://ford.ch/js/mobileSniffer.js - 1.1KiB (40%)
Optimize image files (desktop)
http://ford.ch/assets/images/interface/selector_bg.jpg - 20.2KiB (62%)
http://ford.ch/assets/images/hero/ch_language_selector.jpg - 17.4KiB (21%)
http://ford.ch/assets/images/interface/footer_bg.jpg - 4.9KiB (62%)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 983.
  • The competing domain garageluescher.ch has achieved a score of 1673

Content

  • For the popular word ford, this would be a similar word combination: fordgaragen, agford, fordmodell, fordford, folgen ford
  • 14 words or phrases (two word combinations) were found on the main domain.
  • The term willkommen only appears on one competitor's website - fordgarage.ch.
  • The competitor garageluescher.ch has achieved a value of 2091 for the metric: "Number of incoming backlinks (daily value)".
  • Competitor garageluescher.ch has achieved a value of 26 for the metric:"Average number of internal links".

Social media

  • 0% of this group of domains has a Facebook account.
  • 33% of this group of domains has a Google+ account.
  • 0% of this group of domains has a Youtube account.
  • The number of Twitter tweets belonging to the competitor fordgarage.ch tweet account is 1 (since the last update).
  • The number of Twitter fans belonging to the competitor fordgarage.ch tweet account is 1 (since the last update).

Seo

  • The URL http://www.fordgarage.ch/ford-garage/schlossgarage-wullschleger-ag/niederg%C3%B6sgen is the most frequent url in our search engine rankings, which belongs to the competitor fordgarage.ch
  • In the search engine rankings below, the average position for the competitor garageluescher.ch is: 57.
  • The domain garageluescher.ch has the best search engine rankings average position.
  • The domain :domain is the competitor with the most expected visitors per month from the search engine
  • The competing websites have an average search engine position of 3900 in our rankings.

Server

  • The compression of the HTML together with INLINE CSS and JS enables the main domain website to save 922B kb each time the page is loaded.
  • 10 CSS/JSS static elements can be found on the website of the main domain.
  • On the homepage of the main domain 1 CSS files can be identified.
  • The number of Javascript resources (on the homepage of the competitor fordgarage.ch) is 11 .
  • The total amount of the website requests on competitor garageluescher.ch was calculated at 7 kb.