Mini
Content Marketing comparison of websites for food.com
realfood.tesco.com
food.com
taste.com.au
thekitchn.com
foodandwine.com
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | food.com | thekitchn.com | taste.com.au | realfood.tesco.com | foodandwine.com | |
|---|---|---|---|---|---|---|
Facebook
|
Facebook fans | x | x | x | x | x |
Twitter
|
Tweets | x | x | x | x | x |
| Twitter followers | x | x | x | x | x | |
| Twitter following (account is following) | x | x | x | x | x | |
| Twitter likes | x | x | x | x | x | |
Instagram
|
Instagram posts | x | 4850 | x | x | x |
| Instagram followers | x | 1236243 | x | x | x | |
| Instagram following (account is following) | x | 689 | x | x | x | |
Youtube
|
Youtube views | x | x | x | x | x |
| Youtube subscribers | x | x | x | x | x | |
| Youtube comments | x | x | x | x | x | |
| Youtube videos | x | x | x | x | x |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | food.com | thekitchn.com | taste.com.au | realfood.tesco.com | foodandwine.com |
|---|---|---|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 34,768,879 | 5,895,523 | 2,122,628 | 1,266,390 | 21,857,354 |
| Number of Referring Domains (Content Popularity) (day) | 34,036 | 52,181 | 12,016 | 3,683 | 44,353 |
| Number of URLs found in the index (day) | 753,638 | 448,127 | 886,301 | 31,150 | 305,062 |
| Number of IPs that refer to domain (day) | 21,896 | 31,442 | 8,874 | 2,791 | 27,416 |
| Number of subnets that refer to domain (day) | 13,406 | 17,649 | 5,913 | 2,039 | 16,175 |
| Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | 178 | 168 | 64 | 11 | 219 |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | 2,614 | 855 | 391 | 30 | 11,227 |
| Number of governmental and .gov - related domains that refer to domain (day) | 19 | 16 | 10 | 2 | 17 |
| Number of government and .gov - related external backlinks that link to domain (day) | 90 | 64 | 37 | 3 | 56 |
| The exact number of educational domains that refer to domain (day) | 146 | 131 | 15 | 1 | 184 |
| Number of Backlinks from .EDU Domains (Content Popularity) (day) | 1,873 | 711 | 51 | 3 | 11,131 |
| The exact number of government domains that refer to domain (day) | 11 | 10 | x | x | 15 |
| The exact number of government links that refer to domain (day) | 70 | 49 | x | x | 52 |
| Average number of outgoing links to unique domains for that domain (day) | 0 | 3 | 2 | 2 | 5 |
| The number of outgoing links for this domain (day) | 0 | 5 | 2 | 3 | 8 |
| Average number of internal links for domain (day) | 0 | 10 | 29 | 31 | 21 |
| Link Strength of Referring Domains (Content Popularity) (day) | 53 | 66 | 57 | 49 | 60 |
| Authority of Referring Domains (Content Popularity) (day) | 38 | 65 | 23 | 28 | 67 |
| TrustMetric value for domain (day) - Majestic metric | 38 | 65 | 23 | 28 | 67 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
| Page title Food.com - Thousands Of Free Recipes From Home Chefs With Recipe Ratings, Reviews And Tips |
|
| Desktop speed score | 62 |
|---|---|
| Mobile speed score | 43 |
| Mobile usability score | 100 |
| Number of all page resources | 170 |
| Number of static page resources | 73 |
| Number of JS page resources | 75 |
| Number of styles (CSS) page resources | 2 |
| Total request weight | 36 kb |
| HTML response weight | 435 kb |
| CSS response weight | 317 kb |
| Images response weight | 664 kb |
| JS response weight | 3363 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
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Cache (desktop) by setting expiry date for http://ak.sail-horizon.com/horizon/v1.js
http://api.filepicker.io/v1/filepicker.js
http://assets.adobedtm.com/076e416a6caa07234c15d9bd371ee9e19eef88d3/dil-contents-12c105e8218f16926425e785273f07f74ea92950.js
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Cache (mobile) by setting expiry date for http://ak.sail-horizon.com/horizon/v1.js
http://api.filepicker.io/v1/filepicker.js
http://assets.adobedtm.com/076e416a6caa07234c15d9bd371ee9e19eef88d3/dil-contents-12c105e8218f16926425e785273f07f74ea92950.js
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Minify HTML files (desktop) https://cdns.us1.gigya.com/gs/webSdk/Api.aspx?apiKey=3_Vstt7Zpmd0yMcuvT3s56RZuF1CU7IkBgcni4jzx28fjUmb0QQP2TLqXeOwNoQmnS - 9.3KiB (29%)
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Minify HTML files (mobile) https://cdns.us1.gigya.com/gs/webSdk/Api.aspx?apiKey=3_Vstt7Zpmd0yMcuvT3s56RZuF1CU7IkBgcni4jzx28fjUmb0QQP2TLqXeOwNoQmnS - 9.3KiB (29%)
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Minify JavaScript files (desktop) http://assets.adobedtm.com/076e416a6caa07234c15d9bd371ee9e19eef88d3/s-code-contents-9cf7ea4fa6f9339961769851b0d2d3643cfde30b.js - 3.2KiB (13%)
http://code.adsales.snidigital.com/kronos/configuration/configuration.json - 1.5KiB (49%)
http://statics.scrippsnetworks.com/wrapper/js/lib/jquery/plugins/jquery.cloudinary.js - 930B (15%)
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Minify JavaScript files (mobile) http://assets.adobedtm.com/076e416a6caa07234c15d9bd371ee9e19eef88d3/s-code-contents-9cf7ea4fa6f9339961769851b0d2d3643cfde30b.js - 3.2KiB (13%)
http://code.adsales.snidigital.com/kronos/configuration/configuration.json - 1.5KiB (49%)
http://statics.scrippsnetworks.com/wrapper/js/lib/jquery/plugins/jquery.cloudinary.js - 930B (15%)
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Optimize image files (desktop) http://img.sndimg.com/food/image/upload/h_540,w_720,c_fit/v1/img/recipes/16/75/76/C0xk6rQSQT2OIILUpgyE_0S9A8983.jpg - 67.2KiB (40%)
http://img.sndimg.com/food/image/upload/w_614,h_461/v1/img/recipes/44/94/07/97VC3f7RtWM74eb6M7wo_av1.jpg - 49.4KiB (39%)
http://img.food.com/fdc/img/placeholder/FDC-pattern-teal.png - 30KiB (35%)
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Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 954.
- The competing domain taste.com.au has achieved a score of 815
Content
- We think there is a blog section on the main domain website.
- The term back only appears on this website and not on the websites of the competition.
- The term kitchn only occurs on the thekitchn.com website and not on the website of the main domain.
- Competitor realfood.tesco.com has achieved a value of 3 for the metric: "Number of incoming backlinks from .GOV and .GOV - like domains (daily value)".
- The competitor realfood.tesco.com has achieved a value of 28 for the metric: "Trust metric - Majestic metric".
Social media
- The domain taste.com.au was defined as category: Website on Facebook.
- The main domain has a Twitter account.
- The main domain has a Google+ account.
- 100% of this group of domains has a Instagram account.
- The number of Twitter Following for the competitor taste.com.au tweet account is 647 (since the last update).
Seo
- This free report has been updated for the main domain on 2020-02-10.
- In the search engine rankings above, the average position of the main domain is: 62.
- In the search engine rankings below, the average position for the competitor taste.com.au is: 52.
- The domain :domain is the competitor with the most expected visitors per month from the search engine
- The average number of visitors expected from the search engine for the competitors websites is 179970.
Server
- The main domain size of the website should reach 468,000 pages.
- AJavascript on the competitor realfood.tesco.com hold 45% of all data transfers.
- Static objects of the competitor realfood.tesco.com are numerous and https://assets.adobedtm.com/07f4803ba7577af91bd0d0bb989cce05e8f2a5c8/mbox-contents-af5f36f0f1fc7f2758202a294a30e12e1e90c1d7.js, https://assets.adobedtm.com/07f4803ba7577af91bd0d0bb989cce05e8f2a5c8/s-code-contents-17f4cb5e3388066861d59bdefe9802bb107c28e8.js, https://assets.adobedtm.com/07f4803ba7577af91bd0d0bb989cce05e8f2a5c8/satelliteLib-8124ac6aacd8cb915297fc71295c414596495db7.js, https://assets.adobedtm.com/07f4803ba7577af91bd0d0bb989cce05e8f2a5c8/scripts/satellite-5739e03f64746d6b90004d44.js could have information about their expiry date and be loaded from the cache of the browser.
- The mobile version of the competitor foodandwine.com achieved 54 points for the server response and website loading times in the Google Insights test.
- The compression of the HTML together with INLINE CSS and JS enables the competitor taste.com.au website to save 1.2KiB kb each time the page is loaded.