Mini Content Marketing comparison of websites for filippa-k.com
moschino.com
madewell.com
na-kd.com
bershka.com
filippa-k.com
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
Metric | filippa-k.com | bershka.com | moschino.com | na-kd.com | madewell.com | |
---|---|---|---|---|---|---|
Facebook fans | x | x | x | x | x | |
Tweets | x | x | x | x | x | |
Twitter followers | x | x | x | x | x | |
Twitter following (account is following) | x | x | x | x | x | |
Twitter likes | x | x | x | x | x | |
Instagram posts | x | x | x | x | x | |
Instagram followers | x | x | x | x | x | |
Instagram following (account is following) | x | x | x | x | x | |
Youtube | Youtube views | x | x | x | x | x |
Youtube subscribers | x | x | x | x | x | |
Youtube comments | x | x | x | x | x | |
Youtube videos | x | x | x | x | x |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
Metric | filippa-k.com | bershka.com | moschino.com | na-kd.com | madewell.com |
---|---|---|---|---|---|
Number of Referring Backlinks (Content Popularity) (day) | 40,399 | 825,275 | 249,753 | 239,956 | 739,154 |
Number of Referring Domains (Content Popularity) (day) | 2,751 | 12,148 | 6,797 | 3,895 | 12,974 |
Number of URLs found in the index (day) | 64,666 | 2,729,243 | 44,644 | 316,926 | 567,850 |
Number of IPs that refer to domain (day) | 1,933 | 8,003 | 5,206 | 2,745 | 6,972 |
Number of subnets that refer to domain (day) | 1,527 | 5,595 | 4,088 | 1,846 | 4,801 |
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | 3 | 5 | 6 | x | 30 |
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | 7 | 27 | 10 | x | 1,192 |
Number of governmental and .gov - related domains that refer to domain (day) | x | 1 | x | x | 3 |
Number of government and .gov - related external backlinks that link to domain (day) | x | 3 | x | x | 18 |
The exact number of educational domains that refer to domain (day) | 2 | 4 | 2 | x | 29 |
Number of Backlinks from .EDU Domains (Content Popularity) (day) | 3 | 26 | 4 | x | 1,191 |
The exact number of government domains that refer to domain (day) | x | x | x | x | 2 |
The exact number of government links that refer to domain (day) | x | x | x | x | 17 |
Average number of outgoing links to unique domains for that domain (day) | 0 | 3 | 2 | 3 | 0 |
The number of outgoing links for this domain (day) | 0 | 3 | 2 | 3 | 1 |
Average number of internal links for domain (day) | 43 | 11 | 69 | 23 | 78 |
Link Strength of Referring Domains (Content Popularity) (day) | 40 | 35 | 44 | 49 | 50 |
Authority of Referring Domains (Content Popularity) (day) | 24 | 21 | 56 | 19 | 51 |
TrustMetric value for domain (day) - Majestic metric | 24 | 21 | 56 | 19 | 51 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
Page title Official Online Store - Filippa K |
|
Desktop speed score | 40 |
---|---|
Mobile speed score | 44 |
Mobile usability score | 99 |
Number of all page resources | 62 |
Number of static page resources | 41 |
Number of JS page resources | 22 |
Number of styles (CSS) page resources | 7 |
Total request weight | 11 kb |
HTML response weight | 141 kb |
CSS response weight | 3698 kb |
Images response weight | 1813 kb |
JS response weight | 1719 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
Cache (desktop) by setting expiry date for https://static.hotjar.com/c/hotjar-291461.js?sv=5
https://connect.nosto.com/include/pawih7854
https://js.klevu.com/klevu-css/klevu_search_box_klevu-14879297492665391.min.css?t=0
|
Cache (mobile) by setting expiry date for https://static.hotjar.com/c/hotjar-291461.js?sv=5
https://connect.nosto.com/include/pawih7854
https://js.klevu.com/klevu-css/klevu_search_box_klevu-14879297492665391.min.css?t=0
|
Minify HTML files (desktop) https://www.filippa-k.com/se/ - 3.8KiB (18%)
|
Minify HTML files (mobile) https://www.filippa-k.com/se/ - 3.7KiB (17%)
|
Minify JavaScript files (desktop) https://www.filippa-k.com/media/js/44705d23b5e05d251aa8b9ece875c102.js - 39.9KiB (19%)
|
Minify JavaScript files (mobile) https://www.filippa-k.com/media/js/44705d23b5e05d251aa8b9ece875c102.js - 39.9KiB (19%)
|
Optimize image files (desktop) https://www.filippa-k.com/media/wysiwyg/2017/week-20/2017-W20-Site-Man-01.jpg - 314.5KiB (88%)
https://www.filippa-k.com/media/wysiwyg/2017/week-19/2017-W19-Sub-02.jpg - 252.6KiB (94%)
https://www.filippa-k.com/media/wysiwyg/2017/week-22/mindful-holiday/2017-W22-Site-Woman-01.jpg - 204.5KiB (82%)
|
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile) |
Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 393.
- The competing domain moschino.com has achieved a score of 2208
Content
- The word or combination of words with the lowest median result regarding the frequency on the competitors website is close wishlist (based on first 10 subpages of examined domain).
- The competitor "bershka.com" enables visitors to subscribe to their newsletter list.
- 237 words or phrases (two word combinations) were found on the main domain.
- Competitor moschino.com has reached a value of 6797 for the metric: "Number of referring domains (daily value)".
- Competitor moschino.com has achieved a value of 6 for the metric: "Number of referring .EDU and .EDU-like domains (daily value)".
Social media
- The domain na-kd.com was defined as category: Clothing (Brand) on Facebook.
- The main domain category on Facebook is "Clothing (Brand)".
- A link to Instagram was found on the main domain.
- 40% of this group of domains has a Twitter account.
- alerts-new.social_media.competitor_fans_currently_FACEBOOK.0
Seo
- In the search engine rankings below, the average position for the competitor moschino.com is: 63.
- The competitor madewell.com should get at least 67212 visitors from the search engine per month.
- The URL https://www.filippa-k.com/de/zahlungsoptionen occurs most frequently in the search engine results.
- The competing websites have an average search engine position of 221296 in our rankings.
- The average number of visitors expected from the search engine for the competitors websites is 442592.
Server
- The CSS of the competitor madewell.com website accounts for22% of all data transfers.
- The competitor bershka.com website could compress the JS file https://static.bershka.net/4/static/itxwebstandard/js/itx-custom-api.min.js?t=201707131625001816139651 and save 1.3KiB kb (24%).
- The total amount of the website requests on competitor na-kd.com was calculated at 27 kb.
- The version for smartphones and tablets of the competitor madewell.com has achieved 99 points for user-experience (how user-friendly a website is).
- The desktop version of the main domain received an Insights value of 40 for the performance.