Mini Content Marketing comparison of websites for fastplay.ch

hcsteffisburg.ch

57%
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stockschlag.ch

43%
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unihockeycenter.ch

25%
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fastplay.ch

24%

hockey.hps-sport-shop.de

20%
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Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric fastplay.ch stockschlag.ch unihockeycenter.ch hcsteffisburg.ch hockey.hps-sport-shop.de
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers x x x x x
Youtube comments x x x x x
Youtube videos x x x x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric fastplay.ch stockschlag.ch unihockeycenter.ch hcsteffisburg.ch hockey.hps-sport-shop.de
Number of Referring Backlinks (Content Popularity) (day) 41,878 114,924 6,788 231 6,296
Number of Referring Domains (Content Popularity) (day) 21 97 87 55 82
Number of URLs found in the index (day) 24,676 20,814 7,639 631 28,597
Number of IPs that refer to domain (day) 20 72 79 30 75
Number of subnets that refer to domain (day) 20 61 70 30 67
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) x x x x x
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) x x x x x
Number of governmental and .gov - related domains that refer to domain (day) x x x x x
Number of government and .gov - related external backlinks that link to domain (day) x x x x x
The exact number of educational domains that refer to domain (day) x x x x x
Number of Backlinks from .EDU Domains (Content Popularity) (day) x x x x x
The exact number of government domains that refer to domain (day) x x x x x
The exact number of government links that refer to domain (day) x x x x x
Average number of outgoing links to unique domains for that domain (day) 1 0 3 2 2
The number of outgoing links for this domain (day) 1 0 3 2 2
Average number of internal links for domain (day) 24 224 287 69 200
Link Strength of Referring Domains (Content Popularity) (day) 20 32 33 13 39
Authority of Referring Domains (Content Popularity) (day) 24 22 14 21 22
TrustMetric value for domain (day) - Majestic metric 24 22 14 21 22

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Fastplay, der Landhockey- und Agility Spezialist
Desktop speed score 73
Mobile speed score 63
Mobile usability score 62
Number of all page resources 64
Number of static page resources 54
Number of JS page resources 15
Number of styles (CSS) page resources 14
Total request weight 5 kb
HTML response weight 40 kb
CSS response weight 115 kb
Images response weight 408 kb
JS response weight 559 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
http://www.google-analytics.com/analytics.js
Cache (mobile) by setting expiry date for
http://www.google-analytics.com/analytics.js
Speed up server response time
Response time in 0.45 seconds
Minify JavaScript files (desktop)
http://fastplay.ch/components/com_virtuemart/assets/js/facebox.js?vmver=9047 - 1.2KiB (41%)
http://fastplay.ch/templates/flexi/js/moomenu.js - 765B (17%)
http://fastplay.ch/media/com_acymailing/js/acymailing_module.js?v=550 - 513B (16%)
Minify JavaScript files (mobile)
http://fastplay.ch/components/com_virtuemart/assets/js/facebox.js?vmver=9047 - 1.2KiB (41%)
http://fastplay.ch/templates/flexi/js/moomenu.js - 765B (17%)
http://fastplay.ch/media/com_acymailing/js/acymailing_module.js?v=550 - 513B (16%)
Optimize image files (desktop)
http://fastplay.ch/images/slider/slider1.jpg - 183KiB (74%)
http://fastplay.ch/images/slider/slider2.jpg - 36.2KiB (58%)
http://fastplay.ch/images/stories/paypal-transparent-logo.png - 2.4KiB (30%)
Some texts on your page renders in a way that may be difficult for some of your visitors to read. (mobile)
Configure a viewport for mobile page, ex.
<meta name="viewport" content="width=device-width, initial-scale=1">
The page content is too wide for the viewport, forcing the user to scroll horizontally. (mobile)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 592.
  • The competing domain hockey.hps-sport-shop.de has achieved a score of 481

Content

  • The word or combination of words with the best median result regarding the frequency on the competitors website is gutschein gutschein (based on first 10 subpages of examined domain).
  • There are many indications that the competitor unihockeycenter.ch has an online shop.
  • 272 words or phrases (two word combinations) were found on the main domain.
  • The ratio of the number of words and word combinations on the main domains to the benchmark of the competition sites is "272:189".
  • The competitor hcsteffisburg.ch achieved a value of 21 for the metric: "Authority of the referring domains".

Social media

  • On Facebook the main domain was categorized as "Sportswear Store".
  • 0% of this group of domains has a Google+ account.
  • 20% of this group of domains has a Instagram account.
  • 0% of this group of domains has a LinkedIn account.
  • 0% of this group of domains has a Youtube account.

Seo

  • Of all the URLs found in the domain unihockeycenter.ch, "http://unihockeycenter.ch/" is the most frequently found URL in the search results.
  • This free report has been updated for the main domain on 2020-01-27.
  • The domain stockschlag.ch has the best search engine rankings average position.
  • The competing websites have an average search engine position of 22217 in our rankings.
  • The average number of visitors expected from the search engine for the competitors websites is 44433.

Server

  • When the homepage of the competitor stockschlag.ch is loaded once, 122 objects are downloaded (files, JS scripts, etc.).
  • The number of static elements on the stockschlag.ch page is 87.
  • Static objects of the main domain are numerous and http://www.google-analytics.com/analytics.js could have information about their expiry date and be loaded from the cache of the browser.
  • The server of the main domain responded within0.45 seconds.
  • The version for smartphones and tablets of the main domain has achieved 62 points for user-experience (how user-friendly a website is).