Mini Content Marketing comparison of websites for ey.com

pwc.ch

62%
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home.kpmg.com

34%
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ey.com

26%

bearingpoint.com

24%
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pwc.de

14%
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Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric ey.com pwc.ch pwc.de bearingpoint.com home.kpmg.com
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers 1200 1460 x 2980 13800
Youtube comments x x x x x
Youtube videos 534 393 x 825 2969

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric ey.com pwc.ch pwc.de bearingpoint.com home.kpmg.com
Number of Referring Backlinks (Content Popularity) (day) 17,927,663 296,439 936,964 247,153 4,940,303
Number of Referring Domains (Content Popularity) (day) 60,166 1,978 6,531 4,191 20,151
Number of URLs found in the index (day) 737,568 22,463 128,953 42,049 102,436
Number of IPs that refer to domain (day) 42,904 1,698 4,792 3,046 15,753
Number of subnets that refer to domain (day) 29,354 1,403 3,360 2,567 12,214
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 906 5 13 32 349
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 12,010 17 30 133 1,794
Number of governmental and .gov - related domains that refer to domain (day) 201 1 3 5 71
Number of government and .gov - related external backlinks that link to domain (day) 83,944 2 13 18 397
The exact number of educational domains that refer to domain (day) 449 5 5 23 169
Number of Backlinks from .EDU Domains (Content Popularity) (day) 5,187 17 11 113 885
The exact number of government domains that refer to domain (day) 50 x x 1 18
The exact number of government links that refer to domain (day) 211 x x 10 44
Average number of outgoing links to unique domains for that domain (day) 0 3 3 5 0
The number of outgoing links for this domain (day) 0 5 7 10 0
Average number of internal links for domain (day) 42 16 13 77 0
Link Strength of Referring Domains (Content Popularity) (day) 78 42 45 44 51
Authority of Referring Domains (Content Popularity) (day) 80 46 33 34 42
TrustMetric value for domain (day) - Majestic metric 80 46 33 34 42

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
EY – Global | Building a better working world
Desktop speed score 65
Mobile speed score 37
Mobile usability score 99
Number of all page resources 60
Number of static page resources 4
Number of JS page resources 8
Number of styles (CSS) page resources 1
Total request weight 9 kb
HTML response weight 101 kb
CSS response weight 1029 kb
Images response weight 1528 kb
JS response weight 972 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Avoid landing page redirects for the following chain of redirected URLs
http://ey.com/
https://www.ey.com/
https://www.ey.com/en_gl
Cache (desktop) by setting expiry date for
https://www.ey.com/en_gl/_jcr_content.countrylanguageswitcher.json
https://assets.adobedtm.com/CO5701feeaa75249cdac7ef48499b982b0/PRd5896fb49088451a92cc4951958308fc/BLf7ba9ade981b4f29b1fa815e7e54d0da/RC0f3dde6ef1fb43118a07db2bc4818d5c-source.min.js
https://assets.adobedtm.com/launch-EN7b2377b853464a1ea1e51ee3defd088a.min.js
Cache (mobile) by setting expiry date for
https://www.ey.com/en_gl/_jcr_content.countrylanguageswitcher.json
https://assets.adobedtm.com/CO5701feeaa75249cdac7ef48499b982b0/PRd5896fb49088451a92cc4951958308fc/BLf7ba9ade981b4f29b1fa815e7e54d0da/RC0f3dde6ef1fb43118a07db2bc4818d5c-source.min.js
https://assets.adobedtm.com/launch-EN7b2377b853464a1ea1e51ee3defd088a.min.js
Speed up server response time
Response time in https://developers.google.com/speed/docs/insights/Server
Optimize image files (desktop)
https://assets.ey.com/content/dam/ey-sites/ey-com/en_gl/topics/weoy/ey-weoy-2019-winner-brad-keywell.jpg.rendition.900.600.jpg - 98.6KiB (78%)
https://assets.ey.com/content/dam/ey-sites/ey-com/en_gl/news/pr-images/ey-business-colleagues-discussing-project-office.jpg.rendition.900.600.jpg - 71.4KiB (78%)
https://assets.ey.com/content/dam/ey-sites/ey-com/en_gl/topics/innovation-realized/ey-bmx-cyclist-jumping-against-sky-static_v1.jpg.rendition.1800.1200.jpg - 52.3KiB (18%)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 948.
  • The competing domain home.kpmg.com has achieved a score of 1228

Content

  • The most common term on the website is your
  • 560 words or phrases (two word combinations) were found on the main domain.
  • The competitor pwc.ch has achieved a value of 296439 for the metric: "Number of incoming backlinks (daily value)".
  • The competitor pwc.ch has reached a value of 3 for the metric: "Average number of outgoing links to different domains".
  • The competitor pwc.ch achieved a value of 46 for the metric: "Authority of the referring domains".

Social media

  • A link to the Linkedin was found on the domain pwc.ch.
  • 120% of this group of domains has a Twitter account.
  • 20% of this group of domains has a Instagram account.
  • The main domain has a following number on twitter account of 122
  • The number of Twitter tweets belonging to the competitor home.kpmg.com tweet account is 23566 (since the last update).

Seo

  • In the search engine rankings below, the average position for the competitor bearingpoint.com is: 57.
  • The competitor home.kpmg.com should get at least 1164420 visitors from the search engine per month.
  • The main domain has a number of expected visitor coming from the search engine of 836191 per month (traffic).
  • The domain :domain is the competitor with the most expected visitors per month from the search engine
  • On average, the competitors get at least 695571 visitors per month from the search engine.

Server

  • The total amount of the website requests on competitor home.kpmg.com was calculated at 20 kb.
  • Due to the font size being smaller than optimal, some texts on the competitor pwc.ch website may appear illegible to visitors on the mobile device.
  • The CSS of the main domain website accounts for26% of all data transfers.
  • Title of the homepage for the main domain is EY – Global | Building a better working world .
  • The entire CSS files of the main domain homepage weighs 1029 kb.