Mini Content Marketing comparison of websites for espn.co.uk

espn.com

82%
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skysports.com

26%
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givemesport.com

22%
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espn.co.uk

13%

espn.in

10%
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Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric espn.co.uk espn.com skysports.com givemesport.com espn.in
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers x x x x x
Youtube comments x x x x x
Youtube videos x x x x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric espn.co.uk espn.com skysports.com givemesport.com espn.in
Number of Referring Backlinks (Content Popularity) (day) 34,044,868 145,755,804 15,867,090 180,666 410,134
Number of Referring Domains (Content Popularity) (day) 19,445 104,424 42,523 5,715 4,715
Number of URLs found in the index (day) 3,748,508 5,092,081 3,523,078 957,582 1,604,764
Number of IPs that refer to domain (day) 14,303 64,718 29,232 4,307 3,565
Number of subnets that refer to domain (day) 10,038 35,388 18,226 3,498 2,794
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 72 954 114 11 19
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 356 22,362 1,075 37 548
Number of governmental and .gov - related domains that refer to domain (day) x 67 10 x 2
Number of government and .gov - related external backlinks that link to domain (day) x 356 1,669 x 3
The exact number of educational domains that refer to domain (day) 31 765 27 5 9
Number of Backlinks from .EDU Domains (Content Popularity) (day) 79 19,207 105 19 10
The exact number of government domains that refer to domain (day) x 43 x x x
The exact number of government links that refer to domain (day) x 257 x x x
Average number of outgoing links to unique domains for that domain (day) 7 7 9 2 5
The number of outgoing links for this domain (day) 21 10 18 2 12
Average number of internal links for domain (day) 73 69 63 42 62
Link Strength of Referring Domains (Content Popularity) (day) 77 90 78 55 50
Authority of Referring Domains (Content Popularity) (day) 54 77 68 45 36
TrustMetric value for domain (day) - Majestic metric 54 77 68 45 36

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
ESPN: The Worldwide Leader in Sports
Desktop speed score 48
Mobile speed score 50
Mobile usability score 98
Number of all page resources 177
Number of static page resources 129
Number of JS page resources 57
Number of styles (CSS) page resources 4
Total request weight 36 kb
HTML response weight 1595 kb
CSS response weight 1723 kb
Images response weight 1548 kb
JS response weight 6800 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
https://a.espncdn.com/fonts/1.0.63/Publico/PublicoBannerExtraboldWeb.woff2
https://a.espncdn.com/fonts/1.0.63/ESPNIcons/ESPNIcons.woff2
https://a.espncdn.com/redesign/assets/img/icons/controls__play.svg
Cache (mobile) by setting expiry date for
https://api2.branch.io/v1/pageview
https://a.espncdn.com/fonts/1.0.63/ESPNIcons/ESPNIcons.woff2
https://a.espncdn.com/fonts/1.0.63/Publico/PublicoBannerExtraboldWeb.woff2
Minify HTML files (desktop)
http://cdn-gl.imrworldwide.com/novms/html/ls.html - 1.3KiB (42%)
Minify JavaScript files (desktop)
http://cdn-gl.imrworldwide.com/conf/P07264C85-15CD-4A80-8E56-B5BFA6D93296.js - 664B (11%)
https://a.espncdn.com/redesign/0.438.6/node_modules/espn-lazysizes/lazysizes.js - 634B (16%)
Minify JavaScript files (mobile)
https://a.espncdn.com/redesign/0.438.6/node_modules/espn-lazysizes/lazysizes.js - 634B (16%)
Optimize image files (desktop)
https://a.espncdn.com/combiner/i?img=/media/motion/ESPNi/2019/0328/int_190328_INET_FC_lvg_comments_on_UTD/int_190328_INET_FC_lvg_comments_on_UTD.jpg - 185.5KiB (98%)
https://a.espncdn.com/combiner/i?img=/media/motion/ESPNi/2019/0328/int_190328_fc_mark_ogden_on_solskjaer/int_190328_fc_mark_ogden_on_solskjaer.jpg - 150.2KiB (97%)
https://a.espncdn.com/combiner/i?img=/media/motion/ESPNi/2019/0328/int_190328_INET_SOC_PRESSER_Solskjaer_Managing_Man_United_my_ultimate_dream_20190328_GLOBAL/int_190328_INET_SOC_PRESSER_Solskjaer_Managing_Man_United_my_ultimate_dream_20190328_GLOBAL.jpg - 148.6KiB (97%)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 499.
  • The competing domain skysports.com has achieved a score of 966

Content

  • The most common word or combination of words on the competitors Website: espn.in is espn
  • The word or combination of words with the worst "Count on Page" result on the competitors website is watch vote (based first 10 subpages of the domain under investigation).
  • The competitor espn.com has achieved a value of 145755804 for the metric: "Number of incoming backlinks (daily value)".
  • Competitor espn.com has achieved a value of 954 for the metric: "Number of referring .EDU and .EDU-like domains (daily value)".
  • Competitor espn.com has achieved a value of 43 for the metric: "Number of referring .GOV domains (daily value)".

Social media

  • The main domain has a Twitter account.
  • 240% of this group of domains has a Twitter account.
  • 0% of this group of domains has a Youtube account.
  • The number of Twitter Following for the competitor givemesport.com tweet account is 864 (since the last update).
  • The number of Twitter favorites for the competitor skysports.com tweet account is 721 (since the last update).

Seo

  • The best position ever found for the competitor skysports.com was 2 and it was found the keyword :keyword.
  • The average position in the search engine rankings for the website skysports.com is 55.
  • The average position in the search engine rankings for the main domain is 61.
  • The number of visitors from the search engine to the main domain is 3270 per month.
  • The competing websites have an average search engine position of 1240384 in our rankings.

Server

  • The total amount of the website requests on competitor givemesport.com was calculated at 10 kb.
  • The version for smartphones and tablets of the competitor givemesport.com has achieved 100 points for user-experience (how user-friendly a website is).
  • The compression of the HTML together with INLINE CSS and JS enables the main domain website to save 1.3KiB kb each time the page is loaded.
  • It would be an advantage to compress the image at the main domain: https://a.espncdn.com/combiner/i?img=/i/teamlogos/leagues/500/nfl.png&w=100&h=100&transparent=true in order to 2.4KiB kb.
  • When the homepage of the main domain is loaded once, 177 objects are downloaded (files, JS scripts, etc.).