Mini Content Marketing comparison of websites for epicurious.com

kraftcanada.com

55%
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foodnetwork.com

38%
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epicurious.com

32%

thespruce.com

23%
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eatingwell.com

17%
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Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric epicurious.com foodnetwork.com eatingwell.com thespruce.com kraftcanada.com
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers 721995 x x x x
Instagram following (account is following) 165 x x x x
Youtube subscribers x x x x x
Youtube comments x x x x x
Youtube videos x x x x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric epicurious.com foodnetwork.com eatingwell.com thespruce.com kraftcanada.com
Number of Referring Backlinks (Content Popularity) (day) 8,587,120 21,490,581 3,937,761 4,806,008 423,703
Number of Referring Domains (Content Popularity) (day) 51,707 139,441 23,773 53,627 4,053
Number of URLs found in the index (day) 857,529 714,380 92,495 147,917 65,677
Number of IPs that refer to domain (day) 32,166 74,129 15,974 34,914 2,988
Number of subnets that refer to domain (day) 18,690 35,073 10,460 19,173 2,358
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 439 642 194 227 2
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 16,881 4,945 948 4,875 3
Number of governmental and .gov - related domains that refer to domain (day) 41 68 33 43 x
Number of government and .gov - related external backlinks that link to domain (day) 126 275 213 247 x
The exact number of educational domains that refer to domain (day) 328 570 175 181 2
Number of Backlinks from .EDU Domains (Content Popularity) (day) 16,178 4,623 912 2,653 3
The exact number of government domains that refer to domain (day) 30 59 29 35 x
The exact number of government links that refer to domain (day) 102 247 204 104 x
Average number of outgoing links to unique domains for that domain (day) 3 6 6 3 2
The number of outgoing links for this domain (day) 4 8 10 3 3
Average number of internal links for domain (day) 3 19 73 11 86
Link Strength of Referring Domains (Content Popularity) (day) 67 71 62 57 59
Authority of Referring Domains (Content Popularity) (day) 68 76 65 58 53
TrustMetric value for domain (day) - Majestic metric 68 76 65 58 53

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Epicurious – Recipes, Menu Ideas, Videos & Cooking Tips
Desktop speed score 82
Mobile speed score 81
Mobile usability score 99
Number of all page resources 223
Number of static page resources 38
Number of JS page resources 42
Total request weight 104 kb
HTML response weight 274 kb
Images response weight 546 kb
JS response weight 3176 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
http://assets.adobedtm.com/6372cf21ef88ee60bc2977a4898dcb5c7945a212/s-code-contents-316b9847fc8dd947b4d6cf5fdaab08b777847c5b.js
http://assets.adobedtm.com/6372cf21ef88ee60bc2977a4898dcb5c7945a212/satelliteLib-b8937e0c536ed51fe92efb5ca25fc6f76fdeef0e.js
http://assets.adobedtm.com/6372cf21ef88ee60bc2977a4898dcb5c7945a212/scripts/satellite-5762fa9864746d7eec000e64.js
Cache (mobile) by setting expiry date for
http://assets.adobedtm.com/6372cf21ef88ee60bc2977a4898dcb5c7945a212/s-code-contents-316b9847fc8dd947b4d6cf5fdaab08b777847c5b.js
http://assets.adobedtm.com/6372cf21ef88ee60bc2977a4898dcb5c7945a212/satelliteLib-b8937e0c536ed51fe92efb5ca25fc6f76fdeef0e.js
http://assets.adobedtm.com/6372cf21ef88ee60bc2977a4898dcb5c7945a212/scripts/satellite-5762fa9864746d7eec000e64.js
Minify JavaScript files (desktop)
http://assets.adobedtm.com/6372cf21ef88ee60bc2977a4898dcb5c7945a212/s-code-contents-316b9847fc8dd947b4d6cf5fdaab08b777847c5b.js - 6.1KiB (19%)
http://pippio.com/api/sync?pid=1684 - 844B (32%)
Minify JavaScript files (mobile)
http://assets.adobedtm.com/6372cf21ef88ee60bc2977a4898dcb5c7945a212/s-code-contents-316b9847fc8dd947b4d6cf5fdaab08b777847c5b.js - 6.1KiB (19%)
http://pippio.com/api/sync?pid=1684 - 844B (32%)
Optimize image files (desktop)
https://tpc.googlesyndication.com/simgad/9815939099732560169 - 59.2KiB (72%)
http://assets.epicurious.com/photos/57b34461df05218810c52123/3:1/w_1458,h_486,c_limit/54-Herbs_Dark.jpg - 46.7KiB (15%)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 1078.
  • The competing domain thespruce.com has achieved a score of 765

Content

  • The word or combination of words with the lowest median result regarding the frequency on the competitors website is recipes articles (based on first 10 subpages of examined domain).
  • 174 words or phrases (two word combinations) were found on the main domain.
  • The word or combination of words with the lowest median result regarding the frequency is okay powered (based on first 10 subpages of examined domain).
  • The term that appears on all competitors websites, but not on the website of the main domain, is ideas.
  • Competitor kraftcanada.com has reached a value of 65677 for the metric: "Number of URLs found in the index (daily value)".

Social media

  • The domain eatingwell.com has a Twitter account.
  • A link to Google+ was found on the competitors website: kraftcanada.com.
  • 0% of this group of domains has a Youtube account.
  • The number of Twitter tweets belonging to the competitor kraftcanada.com tweet account is 13212 (since the last update).
  • The number of instagram posts on the competitor eatingwell.com instagram account is 4857 (since the last update).

Seo

  • Of all the URLs found in the domain thespruce.com, "https://www.thespruce.com/top-tomato-growing-tips-1402587" is the most frequently found URL in the search results.
  • The competitor eatingwell.com should get at least 2734 visitors from the search engine per month.
  • The URL https://www.epicurious.com/recipes/food/views/tuiles-15849 occurs most frequently in the search engine results.
  • The number of visitors from the search engine to the main domain is 50 per month.
  • The competing websites have an average search engine position of 700017 in our rankings.

Server

  • The CSS file on the competitor foodnetwork.com http://www.pdk.video.snidigital.com/5.6.21/pdk/style/default.css could be compressed to save 14% - 1.1KiB kb.
  • It would be an advantage to compress the image at the competitor foodnetwork.com website: http://food.fnr.sndimg.com/content/dam/images/food/editorial/international/fn-logo.png in order to 3.6KiB kb.
  • The HTML script of the competitor eatingwell.com weighs 3318 kb.
  • The main domain website could compress the JS file http://pippio.com/api/sync?pid=1684 and save 844B kb (32%).
  • The desktop version of the main domain received an Insights value of 82 for the performance.