Mini
Content Marketing comparison of websites for elvia.ch
vhv.de
cap.ch
smile-direct.ch
elvia.ch
zurich-connect.at
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | elvia.ch | smile-direct.ch | cap.ch | vhv.de | zurich-connect.at | |
|---|---|---|---|---|---|---|
Facebook
|
Facebook fans | x | x | x | x | x |
Twitter
|
Tweets | x | x | x | x | x |
| Twitter followers | x | x | x | x | x | |
| Twitter following (account is following) | x | x | x | x | x | |
| Twitter likes | x | x | x | x | x | |
Instagram
|
Instagram posts | x | x | x | x | x |
| Instagram followers | x | x | x | x | x | |
| Instagram following (account is following) | x | x | x | x | x | |
Youtube
|
Youtube views | x | x | x | x | x |
| Youtube subscribers | x | x | x | x | x | |
| Youtube comments | x | x | x | x | x | |
| Youtube videos | x | x | x | x | x |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | elvia.ch | smile-direct.ch | cap.ch | vhv.de | zurich-connect.at |
|---|---|---|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 4,578 | 3,274 | 3,582 | 163,621 | 20,892 |
| Number of Referring Domains (Content Popularity) (day) | 552 | 240 | 214 | 2,591 | 532 |
| Number of URLs found in the index (day) | 1,489 | 2,363 | 5,912 | 36,742 | 4,489 |
| Number of IPs that refer to domain (day) | 245 | 182 | 190 | 1,360 | 189 |
| Number of subnets that refer to domain (day) | 208 | 166 | 167 | 878 | 173 |
| Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | x | x | x | x | 1 |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | x | x | x | x | 3 |
| Number of governmental and .gov - related domains that refer to domain (day) | x | x | x | x | x |
| Number of government and .gov - related external backlinks that link to domain (day) | x | x | x | x | x |
| The exact number of educational domains that refer to domain (day) | x | x | x | x | x |
| Number of Backlinks from .EDU Domains (Content Popularity) (day) | x | x | x | x | x |
| The exact number of government domains that refer to domain (day) | x | x | x | x | x |
| The exact number of government links that refer to domain (day) | x | x | x | x | x |
| Average number of outgoing links to unique domains for that domain (day) | 0 | 1 | 0 | 1 | 0 |
| The number of outgoing links for this domain (day) | 0 | 1 | 1 | 1 | 0 |
| Average number of internal links for domain (day) | 3 | 12 | 5 | 17 | 8 |
| Link Strength of Referring Domains (Content Popularity) (day) | 29 | 30 | 32 | 44 | 32 |
| Authority of Referring Domains (Content Popularity) (day) | 37 | 23 | 20 | 51 | 38 |
| TrustMetric value for domain (day) - Majestic metric | 37 | 23 | 20 | 51 | 38 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
| Page title ELVIA | Günstige Versicherungen in der Schweiz |
|
| Desktop speed score | 79 |
|---|---|
| Mobile speed score | 66 |
| Mobile usability score | 99 |
| Number of all page resources | 30 |
| Number of static page resources | 21 |
| Number of JS page resources | 5 |
| Number of styles (CSS) page resources | 1 |
| Total request weight | 6 kb |
| HTML response weight | 31 kb |
| CSS response weight | 340 kb |
| Images response weight | 544 kb |
| JS response weight | 335 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
|
Avoid landing page redirects for the following chain of redirected URLs http://elvia.ch/
https://www.elvia.ch/
https://www.elvia.ch/de/
|
|
Cache (desktop) by setting expiry date for https://www.googletagmanager.com/gtm.js?id=GTM-NRPCJ4
https://www.google-analytics.com/analytics.js
|
|
Cache (mobile) by setting expiry date for https://www.googletagmanager.com/gtm.js?id=GTM-NRPCJ4
https://www.google-analytics.com/analytics.js
|
|
Speed up server response time
Response time in 0.24 seconds
|
|
Optimize image files (desktop) https://www.elvia.ch/v_1476286711000/image/home/de/Header_950x400_0007_Home_Haftpflicht.jpg - 40.5KiB (34%)
https://www.elvia.ch/v_1476286711000/image/home/de/Header_950x400_0006_Home_Hausrat.jpg - 26.4KiB (25%)
https://www.elvia.ch/v_1476286711000/image/home/de/Header_950x400_0008_Home_Rechtsschutz.jpg - 16.4KiB (25%)
|
| Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile) |
Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 466.
- The competing domain cap.ch has achieved a score of 1065
Content
- The word or combination of words with the best median result regarding the frequency on the competitors website is informieren (based on first 10 subpages of examined domain).
- The competitor "smile-direct.ch" probably has an subpage with a contact form.
- The ratio of the number of words and word combinations on the main domains to the benchmark of the competition sites is "193:193".
- The term elvia only appears on this website and not on the websites of the competition.
- Competitor vhv.de has reached a value of 2591 for the metric: "Number of referring domains (daily value)".
Social media
- A link to Twitter has been found on the domain zurich-connect.at.
- A link to Google+ was found on the competitors website: zurich-connect.at.
- 40% of this group of domains has a Facebook account.
- 20% of this group of domains has a Twitter account.
- 0% of this group of domains has a Youtube account.
Seo
- The URL https://www.smile-direct.ch/de-CH/Service-Center/Schadenmeldung is the most frequent url in our search engine rankings, which belongs to the competitor smile-direct.ch
- The data of the search engine results was updated on the 2020-02-10 for the domain vhv.de.
- The competitors (vhv.de) best performing keyword is bauversicherung and it was found on the position 2
- From this group of websites, the domain cap.ch has the best average position among in search engine rankings.
- The domain :domain is the competitor with the most expected visitors per month from the search engine
Server
- The HTML script of the competitor smile-direct.ch weighs 2371 kb.
- The mobile version of the competitor smile-direct.ch achieved 43 points for the server response and website loading times in the Google Insights test.
- Some links and buttons are too small and can cause problems for website visitors of the competitor vhv.de website.
- The desktop version of the main domain received an Insights value of 79 for the performance.
- The entire CSS files of the main domain homepage weighs 340 kb.