Mini Content Marketing comparison of websites for efz-international.ch

berufe-lexikon.de

71%
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wiss.ch

71%
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zli.ch

38%
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efz-international.ch

20%

staempfli-lehre.ch

15%
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Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric efz-international.ch wiss.ch zli.ch berufe-lexikon.de staempfli-lehre.ch
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers x x x x x
Youtube comments x x x x x
Youtube videos x x x x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric efz-international.ch wiss.ch zli.ch berufe-lexikon.de staempfli-lehre.ch
Number of Referring Backlinks (Content Popularity) (day) x 2,969 2,205 3,861 x
Number of Referring Domains (Content Popularity) (day) x 238 220 628 x
Number of URLs found in the index (day) x 22,076 1,717 798 x
Number of IPs that refer to domain (day) x 199 178 312 x
Number of subnets that refer to domain (day) x 171 157 263 x
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) x x x x x
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) x x x x x
Number of governmental and .gov - related domains that refer to domain (day) x x x x x
Number of government and .gov - related external backlinks that link to domain (day) x x x x x
The exact number of educational domains that refer to domain (day) x x x x x
Number of Backlinks from .EDU Domains (Content Popularity) (day) x x x x x
The exact number of government domains that refer to domain (day) x x x x x
The exact number of government links that refer to domain (day) x x x x x
Average number of outgoing links to unique domains for that domain (day) x 3 0 1 x
The number of outgoing links for this domain (day) x 3 0 1 x
Average number of internal links for domain (day) x 23 11 4 x
Link Strength of Referring Domains (Content Popularity) (day) x 32 29 32 x
Authority of Referring Domains (Content Popularity) (day) x 40 38 42 x
TrustMetric value for domain (day) - Majestic metric x 40 38 42 x

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Berufsbildung International - efz-international
Desktop speed score 70
Mobile speed score 55
Mobile usability score 100
Number of all page resources 45
Number of static page resources 28
Number of JS page resources 11
Number of styles (CSS) page resources 6
Total request weight 8 kb
HTML response weight 331 kb
CSS response weight 344 kb
Images response weight 1921 kb
JS response weight 1995 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
https://connect.facebook.net/de_DE/all.js
https://www.google-analytics.com/ga.js
Cache (mobile) by setting expiry date for
https://connect.facebook.net/de_DE/all.js
https://www.google-analytics.com/ga.js
Optimize image files (desktop)
https://image.jimcdn.com/app/cms/image/transf/dimension=2000x1500:format=jpg/path/sc410001212ee9e96/backgroundarea/idf5e6688efc5e21b/version/1488879170/image.jpg - 52.4KiB (15%)
https://image.jimcdn.com/app/cms/image/transf/dimension=2000x1500:format=jpg/path/sc410001212ee9e96/backgroundarea/i5ab07d59df31ae4d/version/1477382664/image.jpg - 49.4KiB (15%)
https://image.jimcdn.com/app/cms/image/transf/dimension=2000x1500:format=jpg/path/sc410001212ee9e96/backgroundarea/i9c77621caef5cabd/version/1477382664/image.jpg - 43.7KiB (13%)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 473.
  • The competing domain berufe-lexikon.de has achieved a score of 1722

Content

  • The word or combination of words with the best median result regarding the frequency on the competitors website is stämpfli (based on first 10 subpages of examined domain).
  • The word or combination of words with the worst "Count on Page" result is kaufleute kaufmännisches (based first 10 subpages of the domain under investigation).
  • The ratio of the number of words and word combinations on the main domains to the benchmark of the competition sites is "197:197".
  • The term diplom only appears on one competitor's website - staempfli-lehre.ch.
  • The competitor berufe-lexikon.de has achieved a value of 32 for the metric: "Link power of the referring domains".

Social media

  • Facebook gives the category High School for the domain wiss.ch.
  • 20% of this group of domains has a Facebook account.
  • 0% of this group of domains has a Google+ account.
  • 0% of this group of domains has a LinkedIn account.
  • alerts-new.social_media.competitor_fans_currently_FACEBOOK.0

Seo

  • This free report has been updated for the competitor staempfli-lehre.ch on 2020-02-10.
  • In the search engine rankings below, the average position for the competitor zli.ch is: 44.
  • The competitor staempfli-lehre.ch should get at least 127 visitors from the search engine per month.
  • The average position in the search engine rankings for the main domain is 63.
  • The average number of visitors expected from the search engine for the competitors websites is 14754.

Server

  • The compression of the HTML together with INLINE CSS and JS enables the competitor zli.ch website to save 1.5KiB kb each time the page is loaded.
  • The desktop version of the website wiss.ch had 42 points scored at Google Insights.
  • The number of static elements on the berufe-lexikon.de page is 2.
  • The version for smartphones and tablets of the competitor wiss.ch has achieved 97 points for user-experience (how user-friendly a website is).
  • The CSS of the main domain website accounts for7% of all data transfers.