Mini
Content Marketing comparison of websites for easyjet.com
britishairways.com
swiss.com
easyjet.com
ltur.com
brusselsairlines.com
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | easyjet.com | swiss.com | brusselsairlines.com | ltur.com | britishairways.com | |
|---|---|---|---|---|---|---|
Facebook
|
Facebook fans | x | x | x | x | x |
Twitter
|
Tweets | x | x | x | x | x |
| Twitter followers | x | x | x | x | x | |
| Twitter following (account is following) | x | x | x | x | x | |
| Twitter likes | x | x | x | x | x | |
Instagram
|
Instagram posts | x | x | x | x | x |
| Instagram followers | x | x | x | x | x | |
| Instagram following (account is following) | x | x | x | x | x | |
Youtube
|
Youtube views | 482610 | 33589915 | x | 12189957 | x |
| Youtube subscribers | 698 | 81900 | x | 598 | x | |
| Youtube comments | x | x | x | x | x | |
| Youtube videos | 32 | 312 | x | 58 | x |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | easyjet.com | swiss.com | brusselsairlines.com | ltur.com | britishairways.com |
|---|---|---|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 1,899,789 | 2,624,077 | 3,258,107 | 333,530 | 4,987,723 |
| Number of Referring Domains (Content Popularity) (day) | 44,152 | 20,376 | 12,225 | 4,569 | 49,603 |
| Number of URLs found in the index (day) | 1,752,915 | 88,807 | 2,283,296 | 961,670 | 1,043,132 |
| Number of IPs that refer to domain (day) | 27,726 | 13,042 | 7,543 | 2,356 | 30,934 |
| Number of subnets that refer to domain (day) | 17,278 | 9,324 | 5,668 | 1,715 | 20,130 |
| Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | 242 | 40 | 14 | 4 | 299 |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | 970 | 138 | 42 | 8 | 1,369 |
| Number of governmental and .gov - related domains that refer to domain (day) | 34 | 15 | 5 | x | 79 |
| Number of government and .gov - related external backlinks that link to domain (day) | 122 | 25 | 13 | x | 451 |
| The exact number of educational domains that refer to domain (day) | 110 | 18 | 6 | 2 | 126 |
| Number of Backlinks from .EDU Domains (Content Popularity) (day) | 406 | 64 | 22 | 4 | 469 |
| The exact number of government domains that refer to domain (day) | 2 | 2 | x | x | 9 |
| The exact number of government links that refer to domain (day) | 2 | 4 | x | x | 57 |
| Average number of outgoing links to unique domains for that domain (day) | 2 | 0 | 0 | 2 | 2 |
| The number of outgoing links for this domain (day) | 2 | 0 | 0 | 2 | 3 |
| Average number of internal links for domain (day) | 40 | 4 | 4 | 45 | 39 |
| Link Strength of Referring Domains (Content Popularity) (day) | 57 | 46 | 57 | 65 | 63 |
| Authority of Referring Domains (Content Popularity) (day) | 77 | 58 | 65 | 52 | 76 |
| TrustMetric value for domain (day) - Majestic metric | 77 | 58 | 65 | 52 | 76 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
Usability - optimization suggestions
Selected advices to optimize loading times.
Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 1795.
- The competing domain ltur.com has achieved a score of 1235
Content
- The most common word or combination of words on the competitors Website: britishairways.com is drücken
- The word or combination of words with the worst "Count on Page" result on the competitors website is login hilfe (based first 10 subpages of the domain under investigation).
- The term that appears on all competitors websites, but not on the website of the main domain, is flexibel.
- The achieved value for the metric: "Number of referring domains from different IP C blocks" is 17278 .
- The value achieved for the metric: "Number of backlinks from .EDU domains (daily value)" is 406 .
Social media
- The domain swiss.com was defined as category: Travel Company on Facebook.
- A link to Youtube was found on the user domain.
- 100% of this group of domains has a Facebook account.
- 40% of this group of domains has a Google+ account.
- The competitor ltur.com youtube account has reached a subscribers number of 512 (since the last update)
Seo
- Of all the URLs found in the domain swiss.com, "https://www.swiss.com/ch/de" is the most frequently found URL in the search results.
- This free report has been updated for the competitor ltur.com on 2020-02-14.
- The competitor swiss.com should get at least 2656745 visitors from the search engine per month.
- This free report has been updated for the main domain on 2020-02-12.
- The average position in the search engine rankings for the main domain is 53.
Server
- The total amount of the website requests on competitor brusselsairlines.com was calculated at 25 kb.
- Graphic files (on the homepage of the competitor brusselsairlines.com) have a size of 63 kb.
- The page http://easyjet.com/ has 2 unnecessary redirects until it shows a URL with content.
- The number of Javascript resources (on the homepage of the main domain) is 17 .
- The entire HTML files of the main domain homepage weighs 194 kb.