Mini Content Marketing comparison of websites for dpdhl.com

goldbachgroup.com

50%
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bayer.de

45%
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dpdhl.com

28%

henkel.de

23%
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beiersdorf.de

18%
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Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric dpdhl.com bayer.de beiersdorf.de henkel.de goldbachgroup.com
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x 72940 x x x
Instagram following (account is following) x 56 x x x
Youtube subscribers x x x x x
Youtube comments x x x x x
Youtube videos x x x x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric dpdhl.com bayer.de beiersdorf.de henkel.de goldbachgroup.com
Number of Referring Backlinks (Content Popularity) (day) 4,026,131 2,124,457 37,758 466,675 4,370
Number of Referring Domains (Content Popularity) (day) 8,267 9,578 1,662 3,226 581
Number of URLs found in the index (day) 224,052 330,589 12,770 162,931 3,999
Number of IPs that refer to domain (day) 5,418 5,916 1,128 2,390 273
Number of subnets that refer to domain (day) 4,157 4,182 893 1,704 252
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 20 47 4 5 x
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 85 150 10 12 x
Number of governmental and .gov - related domains that refer to domain (day) 2 1 x 1 x
Number of government and .gov - related external backlinks that link to domain (day) 7 1 x 1 x
The exact number of educational domains that refer to domain (day) 10 29 1 3 x
Number of Backlinks from .EDU Domains (Content Popularity) (day) 66 64 2 9 x
The exact number of government domains that refer to domain (day) x x x 1 x
The exact number of government links that refer to domain (day) x x x 1 x
Average number of outgoing links to unique domains for that domain (day) 0 4 0 7 1
The number of outgoing links for this domain (day) 0 8 0 10 1
Average number of internal links for domain (day) 7 83 42 137 0
Link Strength of Referring Domains (Content Popularity) (day) 54 54 43 44 18
Authority of Referring Domains (Content Popularity) (day) 53 67 54 58 14
TrustMetric value for domain (day) - Majestic metric 53 67 54 58 14

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Deutsche Post DHL Group
Desktop speed score 57
Mobile speed score 78
Mobile usability score 100
Number of all page resources 69
Number of static page resources 49
Number of JS page resources 18
Number of styles (CSS) page resources 4
Total request weight 15 kb
HTML response weight 108 kb
CSS response weight 157 kb
Images response weight 853 kb
JS response weight 760 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Avoid landing page redirects for the following chain of redirected URLs
http://dpdhl.com/
http://www.dpdhl.com/
http://www.dpdhl.com/de.html
Cache (desktop) by setting expiry date for
http://www.dpdhl.com/etc/clientlibs/dpdhlcorporate/dpdhl.corporate.default.1466088834255.css
http://www.dpdhl.com/etc/clientlibs/dpdhlcorporate/dpdhl.corporate.default.1466088834344.js
http://www.dpdhl.com/etc/designs/dpdhlcorporate/_jcr_content/homepage/logo.img.png
Cache (mobile) by setting expiry date for
http://ir.quartalflife.com/ticker/table/dpwn3/en_US.gif
Minify your CSS files (desktop)
http://www.dpdhl.com/etc/clientlibs/dpdhlcorporate/dpdhl.corporate.default.1466088834255.css - 2.4KiB (11%)
Minify HTML files (desktop)
http://www.dpdhl.com/de.html - 1.7KiB (13%)
Minify JavaScript files (desktop)
http://www.dpdhl.com/etc/clientlibs/dpdhlcorporate/dpdhl.corporate.default.1466088834344.js - 21.9KiB (26%)
http://www.dpdhl.com/etc/designs/dpdhlcorporate/js/flashtracking_wpmsc.js - 2.1KiB (49%)
http://www.dpdhl.com/etc/designs/dpdhlcorporate/js/omniture_wpmsc_custom.js - 762B (27%)
Optimize image files (desktop)
http://www.dpdhl.com/content/dam/dpdhl/homepage/header/streetscooter-stg-05-1280x520.jpg - 56.3KiB (22%)
http://www.dpdhl.com/content/dam/dpdhl/homepage/header/silk-road-revitalize-1280x520-v2.jpg - 54.2KiB (22%)
http://www.dpdhl.com/content/dam/dpdhl/homepage/header/sharing-economy-v2-1280x520.jpg - 21.8KiB (21%)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 789.
  • The competing domain goldbachgroup.com has achieved a score of 1398

Content

  • For the popular word investor, this would be a similar word combination: investorenkonferenz, investor news, frühjahrs investorenkonferenz, herbst investorenkonferenz, investor conference
  • The main domain probably has a legal disclosure subpage.
  • The term telefonkonferenz only occurs on the bayer.de website and not on the website of the main domain.
  • Competitor goldbachgroup.com has reached a value of 581 for the metric: "Number of referring domains (daily value)".
  • The competitor goldbachgroup.com has achieved a value of 14 for the metric: "Trust metric - Majestic metric".

Social media

  • On Facebook the main domain was categorized as "Company".
  • 60% of this group of domains has a Instagram account.
  • 0% of this group of domains has a Youtube account.
  • The number of Twitter fans belonging to the competitor henkel.de tweet account is 6598 (since the last update).
  • The number of Instagram Following for the competitor bayer.de instagram account is 56 (since the last update).

Seo

  • Of all the URLs found in the domain beiersdorf.de, "https://www.beiersdorf.de/" is the most frequently found URL in the search results.
  • The competitors (beiersdorf.de) best performing keyword is nivea and it was found on the position 3
  • The URL https://www.dpdhl.com/de/ueber-uns/unternehmensbereiche/global-forwarding-freight.html is the most common search engine result in our search engine rankings
  • The search engine rankings update for the main domain took place on 2020-02-10.
  • The competing websites have an average search engine position of 59017 in our rankings.

Server

  • It would be an advantage to compress the image at the competitor henkel.de website: http://www.henkel.com/image/724294/3x2/335/223/884865bb563f971a3cb88c6ce7f8610/Cr/henkel-2020--teaser.png in order to 7.1KiB kb.
  • The desktop version of the main domain received an Insights value of 57 for the performance.
  • On the homepage of the main domain 4 CSS files can be identified.
  • The server of the competitor goldbachgroup.com responded within0.37 seconds.
  • The compression of the HTML together with INLINE CSS and JS enables the competitor henkel.de website to save 4.3KiB kb each time the page is loaded.