Mini
Content Marketing comparison of websites for docs.trendmicro.com
sophos.com
support.kaspersky.com
gdata.ch
jam-software.de
docs.trendmicro.com
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | docs.trendmicro.com | gdata.ch | support.kaspersky.com | sophos.com | jam-software.de | |
|---|---|---|---|---|---|---|
Facebook
|
Facebook fans | x | x | x | x | x |
Twitter
|
Tweets | x | x | x | x | x |
| Twitter followers | x | x | x | x | x | |
| Twitter following (account is following) | x | x | x | x | x | |
| Twitter likes | x | x | x | x | x | |
Instagram
|
Instagram posts | x | x | x | x | x |
| Instagram followers | x | x | x | x | x | |
| Instagram following (account is following) | x | x | x | x | x | |
Youtube
|
Youtube views | x | x | x | x | x |
| Youtube subscribers | x | x | x | x | x | |
| Youtube comments | x | x | x | x | x | |
| Youtube videos | x | x | x | x | x |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | docs.trendmicro.com | gdata.ch | support.kaspersky.com | sophos.com | jam-software.de |
|---|---|---|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 6,882 | 4,391 | 861,873 | 9,567,917 | 41,439 |
| Number of Referring Domains (Content Popularity) (day) | 591 | 132 | 9,937 | 47,416 | 1,832 |
| Number of URLs found in the index (day) | 21,103 | 1,050 | 44,007 | 978,749 | 364,008 |
| Number of IPs that refer to domain (day) | 507 | 94 | 8,345 | 36,261 | 1,346 |
| Number of subnets that refer to domain (day) | 455 | 89 | 6,332 | 24,573 | 1,196 |
| Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | 2 | x | 58 | 735 | 1 |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | 2 | x | 238 | 10,047 | 1 |
| Number of governmental and .gov - related domains that refer to domain (day) | 1 | x | 10 | 96 | x |
| Number of government and .gov - related external backlinks that link to domain (day) | 1 | x | 53 | 115,115 | x |
| The exact number of educational domains that refer to domain (day) | x | x | 27 | 492 | 1 |
| Number of Backlinks from .EDU Domains (Content Popularity) (day) | x | x | 63 | 6,388 | 1 |
| The exact number of government domains that refer to domain (day) | 1 | x | 2 | 37 | x |
| The exact number of government links that refer to domain (day) | 1 | x | 9 | 343 | x |
| Average number of outgoing links to unique domains for that domain (day) | 0 | 17 | 2 | 1 | 0 |
| The number of outgoing links for this domain (day) | 0 | 26 | 7 | 1 | 15 |
| Average number of internal links for domain (day) | 512 | 62 | 73 | 28 | 35 |
| Link Strength of Referring Domains (Content Popularity) (day) | 41 | 28 | 52 | 62 | 41 |
| Authority of Referring Domains (Content Popularity) (day) | 27 | 28 | 48 | 74 | 44 |
| TrustMetric value for domain (day) - Majestic metric | 27 | 28 | 48 | 74 | 44 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
| Page title Online Help Center Home |
|
| Desktop speed score | 80 |
|---|---|
| Mobile speed score | 74 |
| Mobile usability score | 58 |
| Number of all page resources | 22 |
| Number of static page resources | 15 |
| Number of JS page resources | 5 |
| Number of styles (CSS) page resources | 3 |
| Total request weight | 2 kb |
| HTML response weight | 39 kb |
| CSS response weight | 43 kb |
| Images response weight | 76 kb |
| JS response weight | 213 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
|
Cache (desktop) by setting expiry date for http://docs.trendmicro.com/css/fancybox/jquery.fancybox-1.3.4.css
http://docs.trendmicro.com/css/pagestyle.css
http://docs.trendmicro.com/media/277958/land_cons.jpg
|
|
Cache (mobile) by setting expiry date for http://docs.trendmicro.com/css/fancybox/jquery.fancybox-1.3.4.css
http://docs.trendmicro.com/css/pagestyle.css
http://docs.trendmicro.com/media/277958/land_cons.jpg
|
|
Speed up server response time
Response time in 0.32 seconds
|
|
Optimize image files (desktop) http://docs.trendmicro.com/media/_images/search_box_hover.jpg - 11.5KiB (95%)
http://docs.trendmicro.com/media/_images/search_box.jpg - 11.3KiB (95%)
http://docs.trendmicro.com/media/_images/content_background.jpg - 10.6KiB (96%)
|
| Some texts on your page renders in a way that may be difficult for some of your visitors to read. (mobile) |
|
Configure a viewport for mobile page, ex.
<meta name="viewport" content="width=device-width, initial-scale=1">
|
| Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile) |
Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 957.
- The competing domain support.kaspersky.com has achieved a score of 1702
Content
- 166 Words / phrases were found at competitor "support.kaspersky.com".
- The word or combination of words with the best median result regarding the frequency is micro (based on first 10 subpages of examined domain).
- The competitor support.kaspersky.com has achieved a value of 861873 for the metric: "Number of incoming backlinks (daily value)".
- Competitor support.kaspersky.com has reached a value of 9937 for the metric: "Number of referring domains (daily value)".
- Competitor support.kaspersky.com has achieved a value of 53 for the metric: "Number of incoming backlinks from .GOV and .GOV - like domains (daily value)".
Social media
- The domain support.kaspersky.com has a Twitter account.
- The domain gdata.ch has a Linkedin account.
- 20% of this group of domains has a Google+ account.
- The number of Twitter tweets belonging to the competitor sophos.com tweet account is 19052 (since the last update).
- The number of Twitter Following for the competitor sophos.com tweet account is 262 (since the last update).
Seo
- The competitors (support.kaspersky.com) best performing keyword is kaspersky and it was found on the position 7
- The best position ever found for the main domain was 22 and it was found the keyword :keyword.
- The average position in the search engine rankings for the main domain is 57.
- The domain gdata.ch has the best search engine rankings average position.
- On average, the competitors get at least 384324 visitors per month from the search engine.
Server
- The CSS of the competitor jam-software.de website accounts for20% of all data transfers.
- Static objects of the competitor gdata.ch are numerous and https://www.googletagmanager.com/gtm.js?id=GTM-NGTNKX, https://rules.quantcount.com/rules-p-cmPh-gqpY8zYY.js, https://www.google-analytics.com/plugins/ua/ec.js, https://www.google-analytics.com/analytics.js could have information about their expiry date and be loaded from the cache of the browser.
- The number of Javascript resources (on the homepage of the competitor sophos.com) is 30 .
- Title of the homepage for the main domain is Online Help Center Home .
- The page http://sophos.com/ has 3 unnecessary redirects until it shows a URL with content.