Mini Content Marketing comparison of websites for dkf.unibe.ch

dkf.unibe.ch

73%

tiho-hannover.de

60%
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Define competitor

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric dkf.unibe.ch tiho-hannover.de
Twitter followers x x
Twitter following (account is following) x x
Twitter likes x x
Instagram followers x x
Instagram following (account is following) x x
Youtube subscribers x x
Youtube comments x x
Youtube videos x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric dkf.unibe.ch tiho-hannover.de
Number of Referring Backlinks (Content Popularity) (day) 1 173,691
Number of Referring Domains (Content Popularity) (day) 1 4,438
Number of URLs found in the index (day) 2 1,225,107
Number of IPs that refer to domain (day) 1 2,613
Number of subnets that refer to domain (day) 1 1,902
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) x 53
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) x 370
Number of governmental and .gov - related domains that refer to domain (day) x 9
Number of government and .gov - related external backlinks that link to domain (day) x 53
The exact number of educational domains that refer to domain (day) x 24
Number of Backlinks from .EDU Domains (Content Popularity) (day) x 186
The exact number of government domains that refer to domain (day) x 3
The exact number of government links that refer to domain (day) x 6
Average number of outgoing links to unique domains for that domain (day) x 4
The number of outgoing links for this domain (day) x 4
Average number of internal links for domain (day) x 33
Link Strength of Referring Domains (Content Popularity) (day) x 44
Authority of Referring Domains (Content Popularity) (day) x 57
TrustMetric value for domain (day) - Majestic metric x 57

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Departement Klinische Forschung - Universität Bern
Desktop speed score 21
Mobile speed score 16
Mobile usability score 99
Number of all page resources 67
Number of static page resources 50
Number of JS page resources 21
Number of styles (CSS) page resources 5
Total request weight 9 kb
HTML response weight 31 kb
CSS response weight 243 kb
Images response weight 2907 kb
JS response weight 1396 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
https://maps.googleapis.com/maps/api/js?key=AIzaSyDSefHRgC2HcS1JMQGoFHwavtY0xMImzBA
http://www.etracker.de/dc/js/jquery-1.8.3.min.js
http://static.etracker.com/code/e.js
Cache (mobile) by setting expiry date for
https://maps.googleapis.com/maps/api/js?key=AIzaSyDSefHRgC2HcS1JMQGoFHwavtY0xMImzBA
http://www.etracker.de/dc/js/jquery-1.8.3.min.js
http://static.etracker.com/code/e.js
Minify your CSS files (desktop)
http://www.dkf.unibe.ch/unibe/css/zmscustom_styles.css - 3.9KiB (24%)
http://www.dkf.unibe.ch/js/vendor/jquery_unibe-custom.css - 2.2KiB (67%)
Minify your CSS files (mobile)
http://www.dkf.unibe.ch/unibe/css/zmscustom_styles.css - 3.9KiB (24%)
http://www.dkf.unibe.ch/js/vendor/jquery_unibe-custom.css - 2.2KiB (67%)
Minify HTML files (desktop)
http://www.dkf.unibe.ch/ - 8KiB (26%)
Minify HTML files (mobile)
http://www.dkf.unibe.ch/ - 8KiB (26%)
Minify JavaScript files (desktop)
http://www.dkf.unibe.ch/js/vendor/jquery_unibe.ui.js - 142.8KiB (34%)
http://www.dkf.unibe.ch/++resource++zms_/zmi.core.js - 2.4KiB (24%)
Minify JavaScript files (mobile)
http://www.dkf.unibe.ch/js/vendor/jquery_unibe.ui.js - 142.8KiB (34%)
http://www.dkf.unibe.ch/++resource++zms_/zmi.core.js - 2.4KiB (24%)
Optimize image files (desktop)
http://www.dkf.unibe.ch/unibe/portal/fak_medizin/ber_insklin/dept_kf/content/e54705/e529786/H2020_logo_ger.jpg - 1.7MiB (99%)
http://www.dkf.unibe.ch/unibe/portal/fak_medizin/ber_insklin/dept_kf/content/e54705/e567041/TKF640x402_ger.jpg - 213KiB (92%)
http://www.dkf.unibe.ch/unibe/portal/fak_medizin/ber_insklin/dept_kf/content/2_ger.jpg - 164.2KiB (40%)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 1260.
  • The competing domain tiho-hannover.de has achieved a score of 1035

Content

  • For the popular word institut, this would be a similar word combination: institute medizinische, fakultäten institute, institute internationales, institut institut, kliniken institute
  • 253 words or phrases (two word combinations) were found on the main domain.
  • 208 Words / phrases were found at competitor "tiho-hannover.de".
  • The term dbmr only appears on one competitor's website - tiho-hannover.de.
  • The achieved value for the metric: "Number of referring domains from different IP C blocks" is 1 .

Social media

  • The main domain has a Twitter account.
  • 0% of this group of domains has a Facebook account.
  • 50% of this group of domains has a Twitter account.
  • 0% of this group of domains has a Google+ account.
  • 0% of this group of domains has a LinkedIn account.

Seo

  • In the search engine rankings above, the average position of the main domain is: 39.
  • Of all the URLs found in the domain tiho-hannover.de, "https://www.tiho-hannover.de/" is the most frequently found URL in the search results.
  • The average position in the search engine rankings for the website tiho-hannover.de is 54.
  • The competitor tiho-hannover.de should get at least 1337 visitors from the search engine per month.
  • The average number of visitors expected from the search engine for the competitors websites is 695.

Server

  • Title of the homepage for the main domain is Departement Klinische Forschung - Universität Bern .
  • When the homepage of the main domain is loaded once, 67 objects are downloaded (files, JS scripts, etc.).
  • The entire CSS files of the main domain homepage weighs 243 kb.
  • The CSS file on the competitor tiho-hannover.de http://www.tiho-hannover.de/fileadmin/templates/stylesheets/stylesheet_general.css could be compressed to save 33% - 6.5KiB kb.
  • The total amount of the website requests on competitor tiho-hannover.de was calculated at 5 kb.