Mini Content Marketing comparison of websites for discovermagazine.com

hbr.org

66%
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vocabulary.com

32%
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discovermagazine.com

22%

carnegiescience.edu

17%
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astronomy.com

13%
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Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric discovermagazine.com vocabulary.com astronomy.com hbr.org carnegiescience.edu
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers x x x x 5410
Youtube comments x x x x x
Youtube videos x x x x 621

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric discovermagazine.com vocabulary.com astronomy.com hbr.org carnegiescience.edu
Number of Referring Backlinks (Content Popularity) (day) 4,819,448 1,615,636 828,400 22,589,026 738,454
Number of Referring Domains (Content Popularity) (day) 49,366 24,009 13,849 160,569 9,537
Number of URLs found in the index (day) 363,619 503,182 405,351 560,379 187,264
Number of IPs that refer to domain (day) 34,832 19,365 10,853 95,599 7,200
Number of subnets that refer to domain (day) 21,266 13,317 8,124 49,797 5,663
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 812 548 460 1,751 338
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 27,802 9,260 9,307 652,736 106,798
Number of governmental and .gov - related domains that refer to domain (day) 46 32 30 173 33
Number of government and .gov - related external backlinks that link to domain (day) 733 426 298 2,679 3,052
The exact number of educational domains that refer to domain (day) 566 217 320 1,101 216
Number of Backlinks from .EDU Domains (Content Popularity) (day) 23,878 1,166 5,978 539,460 105,367
The exact number of government domains that refer to domain (day) 37 10 18 102 25
The exact number of government links that refer to domain (day) 705 76 263 690 2,959
Average number of outgoing links to unique domains for that domain (day) 11 2 9 6 2
The number of outgoing links for this domain (day) 16 2 18 7 3
Average number of internal links for domain (day) 66 48 63 39 26
Link Strength of Referring Domains (Content Popularity) (day) 65 59 54 73 54
Authority of Referring Domains (Content Popularity) (day) 65 63 62 70 51
TrustMetric value for domain (day) - Majestic metric 65 63 62 70 51

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Discover Magazine: The latest in science and technology news, blogs and articles
Desktop speed score 46
Mobile speed score 49
Mobile usability score 94
Number of all page resources 235
Number of static page resources 179
Number of JS page resources 66
Number of styles (CSS) page resources 18
Total request weight 45 kb
HTML response weight 640 kb
CSS response weight 262 kb
Images response weight 2397 kb
JS response weight 3705 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
http://discovermagazine.com/sitefiles/resources/search.ashx
http://secure.kalmbach.com/kserv/libs/jquery.backup.js
https://scistarter.com/media/projects/eyewire_flat-logo.png
Cache (mobile) by setting expiry date for
http://discovermagazine.com/sitefiles/resources/search.ashx
http://secure.kalmbach.com/kserv/libs/jquery.backup.js
https://scistarter.com/media/projects/eyewire_flat-logo.png
Speed up server response time
Response time in 2.2 seconds
Minify JavaScript files (desktop)
http://discovermagazine.com/sitefiles/scripts/homepage.js - 1.4KiB (33%)
Minify JavaScript files (mobile)
http://discovermagazine.com/sitefiles/scripts/homepage.js - 1.4KiB (33%)
Optimize image files (desktop)
http://discovermagazine.com/~/media/Images/Promo%20Images/2017/May/tyrannosaur_sm.jpg?mw=600 - 38.9KiB (51%)
http://discovermagazine.com/~/media/Images/Rapid%20Conversions/Exoplanet-ebook-promo.jpg?mw=500 - 38.6KiB (65%)
http://discovermagazine.com/~/media/Images/Promo%20Images/2017/June/skull-cult.jpg?mw=280 - 37.8KiB (46%)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 822.
  • The competing domain carnegiescience.edu has achieved a score of 658

Content

  • Competitor hbr.org has achieved a value of 1101 for the metric: "Number of referring .EDU domains (daily value)".
  • Competitor hbr.org has achieved a value of 690 for the metric: "Number of incoming backlinks from .GOV domains (daily value)".
  • Competitor hbr.org has reached a value of 7 for the metric: "Number of outgoing links".
  • Competitor hbr.org has achieved a value of 39 for the metric:"Average number of internal links".
  • The competitor hbr.org has achieved a value of 70 for the metric: "Trust metric - Majestic metric".

Social media

  • A link to the Linkedin was found on the domain hbr.org.
  • 100% of this group of domains has a Facebook account.
  • 20% of this group of domains has a LinkedIn account.
  • The competitor carnegiescience.edu youtube account has reached a subscribers number of 2810 (since the last update)
  • On Facebook, the main domain is followed by 4259303 fans.

Seo

  • The competitors (hbr.org) best performing keyword is topics and it was found on the position 5
  • The average position in the search engine rankings for the website hbr.org is 58.
  • The competitor hbr.org should get at least 193062 visitors from the search engine per month.
  • The number of visitors from the search engine to the main domain is 329 per month.
  • The competing websites have an average search engine position of 317866 in our rankings.

Server

  • On the homepage, belonging to astronomy.com 15 CSS files can be identified.
  • The entire CSS files of the competitor astronomy.com homepage weighs 257 kb.
  • Javascript on the main domain hold 53% of all data transfers.
  • The number of Javascript resources (on the homepage of the main domain) is 66 .
  • Some links and buttons are too small and can cause problems for website visitors of the main domain.