Mini Content Marketing comparison of websites for digital.nhs.uk

digital.nhs.uk

100%

Other competitor

Define competitor

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Submit better competitors

SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric digital.nhs.uk
Twitter followers x
Twitter following (account is following) x
Twitter likes x
Instagram followers x
Instagram following (account is following) x
Youtube subscribers x
Youtube comments x
Youtube videos x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric digital.nhs.uk
Number of Referring Backlinks (Content Popularity) (day) 3,229,046
Number of Referring Domains (Content Popularity) (day) 14,205
Number of URLs found in the index (day) 14,579,828
Number of IPs that refer to domain (day) 7,370
Number of subnets that refer to domain (day) 5,198
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 193
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 3,107
Number of governmental and .gov - related domains that refer to domain (day) 161
Number of government and .gov - related external backlinks that link to domain (day) 2,101,688
The exact number of educational domains that refer to domain (day) 24
Number of Backlinks from .EDU Domains (Content Popularity) (day) 149
The exact number of government domains that refer to domain (day) 5
The exact number of government links that refer to domain (day) 14
Average number of outgoing links to unique domains for that domain (day) 0
The number of outgoing links for this domain (day) 1
Average number of internal links for domain (day) 126
Link Strength of Referring Domains (Content Popularity) (day) 54
Authority of Referring Domains (Content Popularity) (day) 39
TrustMetric value for domain (day) - Majestic metric 39

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Home - NHS Digital
Desktop speed score 80
Mobile speed score 65
Mobile usability score 98
Number of all page resources 44
Number of static page resources 36
Number of JS page resources 6
Number of styles (CSS) page resources 4
Total request weight 4 kb
HTML response weight 27 kb
CSS response weight 208 kb
Images response weight 622 kb
JS response weight 546 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
https://cdn.syndication.twimg.com/timeline/profile?callback=__twttr.callbacks.tl_i0_profile_NHSDigital_old&dnt=false&domain=digital.nhs.uk&lang=en&screen_name=NHSDigital&suppress_response_codes=true&t=1668644&tz=GMT-0700&with_replies=false
https://platform.twitter.com/widgets.js
https://www.google-analytics.com/analytics.js
Cache (mobile) by setting expiry date for
https://cdn.syndication.twimg.com/timeline/profile?callback=__twttr.callbacks.tl_i0_profile_NHSDigital_old&dnt=false&domain=digital.nhs.uk&lang=en&screen_name=NHSDigital&suppress_response_codes=true&t=1668644&tz=GMT-0700&with_replies=false
https://platform.twitter.com/widgets.js
https://www.google-analytics.com/analytics.js
Speed up server response time
Response time in 0.79 seconds
Minify your CSS files (desktop)
https://digital.nhs.uk/resourcebundle/hscic.css - 4.5KiB (23%)
Minify your CSS files (mobile)
https://digital.nhs.uk/resourcebundle/hscic.css - 4.5KiB (23%)
Minify HTML files (desktop)
https://digital.nhs.uk/ - 600B (11%)
Minify HTML files (mobile)
https://digital.nhs.uk/ - 600B (11%)
Minify JavaScript files (desktop)
https://digital.nhs.uk/resourcebundle/hscic.js - 13.1KiB (36%)
Minify JavaScript files (mobile)
https://digital.nhs.uk/resourcebundle/hscic.js - 13.1KiB (36%)
Optimize image files (desktop)
https://digital.nhs.uk/media/89/NHSDigital/variant1/NHS-Digital-logo_WEB_LEFT-100x855 - 15.5KiB (84%)
https://digital.nhs.uk/images/arrow_down.png - 14.1KiB (98%)
https://digital.nhs.uk/media/214/ITinfrastructure/variant1/ITinfrastructure - 2KiB (11%)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 1170.

Social media

  • 0% of this group of domains has a Facebook account.
  • 0% of this group of domains has a Twitter account.
  • 0% of this group of domains has a Google+ account.
  • 0% of this group of domains has a Instagram account.
  • 0% of this group of domains has a Youtube account.

Seo

  • The URL https://digital.nhs.uk/organisation-data-service/data-downloads/postcode-files occurs most frequently in the search engine results.
  • This free report has been updated for the main domain on 2019-04-17.
  • The best position ever found for the main domain was 34 and it was found the keyword :keyword.
  • The average position in the search engine rankings for the main domain is 69.
  • The number of visitors from the search engine to the main domain is 0 per month.

Server

  • The server of the main domain responded within0.79 seconds.
  • It would be an advantage to compress the image at the main domain: https://digital.nhs.uk/images/arrow_down.png in order to 14.1KiB kb.
  • Title of the homepage for the main domain is Home - NHS Digital .
  • 36 CSS/JSS static elements can be found on the website of the main domain.
  • Some links and buttons are too small and can cause problems for website visitors of the main domain.