Mini Content Marketing comparison of websites for dexcom.com

resound.com

77%
Change competitor

avm.de

22%
Change competitor

petzl.com

22%
Change competitor

huffingtonpost.it

19%
Change competitor

dexcom.com

11%

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric dexcom.com petzl.com huffingtonpost.it avm.de resound.com
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers x x x x 138
Youtube comments x x x x x
Youtube videos x x x x 53

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric dexcom.com petzl.com huffingtonpost.it avm.de resound.com
Number of Referring Backlinks (Content Popularity) (day) 172,349 1,040,212 2,868,731 487,153 1,304,846
Number of Referring Domains (Content Popularity) (day) 3,280 10,186 14,501 10,618 3,642
Number of URLs found in the index (day) 39,809 130,906 1,069,851 305,579 66,611
Number of IPs that refer to domain (day) 2,454 7,716 9,806 7,706 2,890
Number of subnets that refer to domain (day) 2,068 5,757 5,978 5,117 2,324
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 20 47 59 6 25
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 59 373 197 15 62
Number of governmental and .gov - related domains that refer to domain (day) 1 2 26 1 3
Number of government and .gov - related external backlinks that link to domain (day) 4 2 408 1 30
The exact number of educational domains that refer to domain (day) 16 28 32 4 20
Number of Backlinks from .EDU Domains (Content Popularity) (day) 54 73 128 12 54
The exact number of government domains that refer to domain (day) 1 2 x 1 2
The exact number of government links that refer to domain (day) 4 2 x 1 2
Average number of outgoing links to unique domains for that domain (day) 0 3 8 2 2
The number of outgoing links for this domain (day) 0 4 22 2 2
Average number of internal links for domain (day) 15 49 93 66 16
Link Strength of Referring Domains (Content Popularity) (day) 43 49 56 54 55
Authority of Referring Domains (Content Popularity) (day) 55 51 53 63 54
TrustMetric value for domain (day) - Majestic metric 55 51 53 63 54

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Dexcom Continuous Glucose Monitoring | Dexcom CGM
Desktop speed score 52
Mobile speed score 54
Mobile usability score 99
Number of all page resources 138
Number of static page resources 95
Number of JS page resources 27
Number of styles (CSS) page resources 7
Total request weight 20 kb
HTML response weight 121 kb
CSS response weight 208 kb
Images response weight 4753 kb
JS response weight 1083 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
http://amplify.outbrain.com/cp/obtp.js
http://collector-1499.tvsquared.com/tv2track.js
https://cdn.optimizely.com/js/5990900128.js
Cache (mobile) by setting expiry date for
http://amplify.outbrain.com/cp/obtp.js
http://collector-1499.tvsquared.com/tv2track.js
https://cdn.optimizely.com/js/5990900128.js
Minify JavaScript files (desktop)
http://www.dexcom.com/sites/dexcom.com/files/js/js_s5cxOyE2z7gOW5W6WRokKaNsy45Yc0gANX8t5B30MOo.js - 37.2KiB (48%)
http://www.dexcom.com/sites/dexcom.com/files/js/js_qVdUPccuzWTihTWQ4tAWXlXT9y7vfyzB3eUCNYOsdqw.js - 3.2KiB (39%)
http://www.dexcom.com/sites/dexcom.com/files/js/js_jtRzVv6oI6as8naUJRCjBp22mx1ygRDMdz-4YMPiF4U.js - 3KiB (12%)
Minify JavaScript files (mobile)
http://www.dexcom.com/sites/dexcom.com/files/js/js_s5cxOyE2z7gOW5W6WRokKaNsy45Yc0gANX8t5B30MOo.js - 37.2KiB (48%)
http://www.dexcom.com/sites/dexcom.com/files/js/js_qVdUPccuzWTihTWQ4tAWXlXT9y7vfyzB3eUCNYOsdqw.js - 3.2KiB (39%)
http://www.dexcom.com/sites/dexcom.com/files/js/js_jtRzVv6oI6as8naUJRCjBp22mx1ygRDMdz-4YMPiF4U.js - 3KiB (12%)
Optimize image files (desktop)
http://www.dexcom.com/sites/dexcom.com/files/android-block-final_updated.jpg - 286KiB (80%)
http://www.dexcom.com/sites/dexcom.com/files/stephanie-5sizesmall.jpg - 255.4KiB (74%)
http://www.dexcom.com/sites/dexcom.com/files/components/rotators/700x510_Phone_1.jpg - 98.4KiB (72%)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 395.
  • The competing domain avm.de has achieved a score of 823

Content

  • 196 words or phrases (two word combinations) were found on the main domain.
  • The word or combination of words with the best median result regarding the frequency is dexcom (based on first 10 subpages of examined domain).
  • The term dexcom only appears on this website and not on the websites of the competition.
  • Competitor resound.com has reached a value of 3642 for the metric: "Number of referring domains (daily value)".
  • The competitor resound.com has reached a value of 2 for the metric: "Average number of outgoing links to different domains".

Social media

  • A link to Google+ was found on the competitors website: avm.de.
  • The main domain category on Facebook is "Medical Company".
  • 20% of this group of domains has a Youtube account.
  • The number of Twitter tweets belonging to the competitor resound.com tweet account is 2404 (since the last update).
  • The number of YouTube views of the competitor resound.com youtube account is 50182 (since the last update).

Seo

  • The main domain's best performing keyword is what and it was found on the position 13
  • The average position in the search engine rankings for the main domain is 59.
  • The competitors (petzl.com) best performing keyword is petzl and it was found on the position 1
  • The domain resound.com has the best search engine rankings average position.
  • The domain :domain is the competitor with the most expected visitors per month from the search engine

Server

  • The HTML script of the main domain weighs 1083 kb.
  • The page http://resound.com/ has 3 unnecessary redirects until it shows a URL with content.
  • AJavascript on the competitor resound.com hold 79% of all data transfers.
  • The server of the competitor resound.com responded within0 seconds.
  • The entire CSS files of the competitor resound.com homepage weighs 254 kb.