Mini Content Marketing comparison of websites for devex.com

usaid.gov

70%
Change competitor

devex.com

66%

personneltoday.com

36%
Change competitor

borgenproject.org

33%
Change competitor

pnet.co.za

30%
Change competitor

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric devex.com usaid.gov borgenproject.org pnet.co.za personneltoday.com
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers x x x x x
Youtube comments x x x x x
Youtube videos x x x x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric devex.com usaid.gov borgenproject.org pnet.co.za personneltoday.com
Number of Referring Backlinks (Content Popularity) (day) 2,560,954 13,453,579 115,560 3,051,074 721,712
Number of Referring Domains (Content Popularity) (day) 12,135 38,362 4,039 1,900 7,206
Number of URLs found in the index (day) 2,491,635 578,592 90,945 12,588,599 552,536
Number of IPs that refer to domain (day) 9,009 27,747 3,428 1,299 5,657
Number of subnets that refer to domain (day) 6,624 18,542 2,675 1,035 4,323
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 285 1,185 119 14 128
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 2,784 39,279 844 55 607
Number of governmental and .gov - related domains that refer to domain (day) 51 795 7 7 14
Number of government and .gov - related external backlinks that link to domain (day) 5,813 1,478,975 11 11 30
The exact number of educational domains that refer to domain (day) 211 761 105 1 28
Number of Backlinks from .EDU Domains (Content Popularity) (day) 2,307 22,739 575 1 180
The exact number of government domains that refer to domain (day) 18 205 5 1 2
The exact number of government links that refer to domain (day) 254 60,377 7 3 3
Average number of outgoing links to unique domains for that domain (day) 5 0 7 3 7
The number of outgoing links for this domain (day) 5 0 10 4 11
Average number of internal links for domain (day) 50 3 28 47 53
Link Strength of Referring Domains (Content Popularity) (day) 55 60 40 44 49
Authority of Referring Domains (Content Popularity) (day) 35 77 44 47 49
TrustMetric value for domain (day) - Majestic metric 35 77 44 47 49

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Devex International Development | Devex
Desktop speed score 77
Mobile speed score 59
Mobile usability score 95
Number of all page resources 73
Number of static page resources 52
Number of JS page resources 38
Number of styles (CSS) page resources 5
Total request weight 16 kb
HTML response weight 140 kb
CSS response weight 286 kb
Images response weight 122 kb
JS response weight 2123 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
https://accounts.livechatinc.com/licence/1033507
https://adbutler-fermion.com/adserve/;ID=168518;size=293x293;setID=222260;type=async;domid=placement_222260_0;place=0;pid=2462653;sw=1366;sh=768;spr=1;rnd=2462653;kw=landing-page,home_page,home-ad_banner,careers,signed-out;click=CLICK_MACRO_PLACEHOLDER
https://adbutler-fermion.com/adserve/;ID=168518;size=293x293;setID=286266;type=async;domid=placement_286266_0;place=0;pid=2462653;sw=1366;sh=768;spr=1;rnd=2462653;kw=landing-page,home_page,signed-out;click=CLICK_MACRO_PLACEHOLDER
Cache (mobile) by setting expiry date for
https://adbutler-fermion.com/adserve/;ID=168518;size=293x293;setID=286266;type=async;domid=placement_286266_0;place=0;pid=2462653;sw=412;sh=732;spr=2.625;rnd=2462653;kw=landing-page,home_page,signed-out;click=CLICK_MACRO_PLACEHOLDER
https://adbutler-fermion.com/adserve/;ID=168518;size=293x293;setID=286266;type=async;domid=placement_286266_1;place=1;pid=2462653;sw=412;sh=732;spr=2.625;rnd=2462653;kw=landing-page,home_page,signed-out;click=CLICK_MACRO_PLACEHOLDER
https://adbutler-fermion.com/adserve/;ID=168518;size=293x293;setID=286267;type=async;domid=placement_286267_0;place=0;pid=2462653;sw=412;sh=732;spr=2.625;rnd=2462653;kw=landing-page,home_page,signed-out;click=CLICK_MACRO_PLACEHOLDER
Speed up server response time
Response time in https://developers.google.com/speed/docs/insights/Server
Minify JavaScript files (desktop)
https://servedbyadbutler.com/app.js - 1,013B (17%)
https://munchkin.marketo.net/munchkin.js - 149B (20%)
Minify JavaScript files (mobile)
https://servedbyadbutler.com/app.js - 1,013B (17%)
https://munchkin.marketo.net/munchkin.js - 149B (20%)
Optimize image files (desktop)
https://res.cloudinary.com/devex/image/fetch/c_fill,h_443,w_293/https://res.cloudinary.com/devex/image/fetch/c_scale%2Cf_auto%2Cq_auto%2Cw_720/https://lh5.googleusercontent.com/9xLkWwNfYv4PHNd31ypCkVT5t4Tr9coOXoZFNrR0xZs6krEeK3XV12VZl3YW2i1kFOFdY5t0bhpc-SOxvVmFdJQEJmTOSxZHv3SKIetpQ3LA6lmRb2eZG_5KZ01lK51rsyzU3fqJ - 11.7KiB (30%)
https://res.cloudinary.com/devex/image/fetch/c_fill%2Ch_577,w_940/c_scale,w_292/f_auto,q_auto/https://lh6.googleusercontent.com/77rv58CKxvI_wIMRCncypP-rH6AELqI3Usl-lWq--kWxG-sVxYV_sYnoisMVxudFVITHWCSTM6peAlnfEBpLIjYGfXsnmqoSElZIh0Ne1P4Zn7N-CT9Rd2eLRrOX4wd2zVGfxiiu - 3.6KiB (29%)
https://res.cloudinary.com/devex/image/fetch/c_fit,h_60,w_60/https://neo-assets.s3.amazonaws.com/assets/0109/3097/GAVI_ALLIANCE_jpg.jpg - 217B (16%)
The page content is too wide for the viewport, forcing the user to scroll horizontally. (mobile)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 2327.
  • The competing domain pnet.co.za has achieved a score of 1045

Content

  • The word or combination of words with the lowest median result regarding the frequency is first foundation (based on first 10 subpages of examined domain).
  • The term jobs only occurs on the pnet.co.za website and not on the website of the main domain.
  • The competitor personneltoday.com has achieved a value of 607 for the metric: "Number of backlinks from .EDU and .EDU-like domains (daily value)".
  • The competitor personneltoday.com has achieved a value of 14 for the metric: "Number of referring .GOV and .GOV - similar domains (daily value)".
  • The achieved value for the metric: "Number of referring .EDU domains (daily value)" is 211 .

Social media

  • A link to Google+ was found on the competitors website: pnet.co.za.
  • 140% of this group of domains has a Twitter account.
  • On Facebook, the main domain is followed by 153644 fans.
  • On Twitter, the main domain ha an activity of 46786 tweets.
  • On Twitter, the main domain ha a favorites number of 9413 tweets.

Seo

  • The URL https://www.pnet.co.za/jobs/Johannesburg.html is the most frequent url in our search engine rankings, which belongs to the competitor pnet.co.za
  • The competitor borgenproject.org should get at least 0 visitors from the search engine per month.
  • In the search engine rankings above, the average position of the main domain is: 64.
  • The domain personneltoday.com has the best search engine rankings average position.
  • The competing websites have an average search engine position of 126 in our rankings.

Server

  • The competitor usaid.gov has a number of pages indexed in the search engine of 208,000.
  • When the homepage of the competitor usaid.gov is loaded once, 69 objects are downloaded (files, JS scripts, etc.).
  • 52 CSS/JSS static elements can be found on the website of the main domain.
  • On the homepage of the main domain 5 CSS files can be identified.
  • The entire CSS files of the main domain homepage weighs 286 kb.