Mini Content Marketing comparison of websites for deere.com

deere.com

67%

trimble.com

43%
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tractorhouse.com

39%
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briggsandstratton.com

33%
Change competitor

deere.ca

29%
Change competitor

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric deere.com briggsandstratton.com tractorhouse.com trimble.com deere.ca
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers x x x x 306000
Youtube comments x x x x x
Youtube videos x x x 16 1929

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric deere.com briggsandstratton.com tractorhouse.com trimble.com deere.ca
Number of Referring Backlinks (Content Popularity) (day) 6,833,532 1,586,194 851,473 5,754,072 139,517
Number of Referring Domains (Content Popularity) (day) 21,062 8,180 3,615 14,564 1,097
Number of URLs found in the index (day) 184,779 86,991 76,570 184,184 66,287
Number of IPs that refer to domain (day) 14,812 5,991 1,668 10,919 900
Number of subnets that refer to domain (day) 10,838 4,644 1,360 8,642 715
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 204 44 8 257 x
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 2,495 174 22 1,934 x
Number of governmental and .gov - related domains that refer to domain (day) 40 8 1 59 x
Number of government and .gov - related external backlinks that link to domain (day) 641 637 1 487 x
The exact number of educational domains that refer to domain (day) 181 41 8 179 x
Number of Backlinks from .EDU Domains (Content Popularity) (day) 2,345 149 22 1,480 x
The exact number of government domains that refer to domain (day) 33 5 x 36 x
The exact number of government links that refer to domain (day) 513 548 x 205 x
Average number of outgoing links to unique domains for that domain (day) 2 1 3 1 3
The number of outgoing links for this domain (day) 3 1 10 2 8
Average number of internal links for domain (day) 31 38 13 19 47
Link Strength of Referring Domains (Content Popularity) (day) 57 50 31 58 42
Authority of Referring Domains (Content Popularity) (day) 68 61 25 73 30
TrustMetric value for domain (day) - Majestic metric 68 61 25 73 30

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
John Deere US | Products & Services Information
Desktop speed score 31
Mobile speed score 24
Mobile usability score 96
Number of all page resources 68
Number of static page resources 50
Number of JS page resources 33
Number of styles (CSS) page resources 4
Total request weight 9 kb
HTML response weight 54 kb
CSS response weight 602 kb
Images response weight 2178 kb
JS response weight 2946 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Avoid landing page redirects for the following chain of redirected URLs
http://deere.com/
http://www.deere.com/
https://www.deere.com/
https://www.deere.com/en/
Cache (desktop) by setting expiry date for
https://assets.adobedtm.com/2049358d456be09212c0f542d1c8301b8a4e2545/mbox-contents-1a5d9796aeda999a284849fb94a3ec844d4220ca.js
https://assets.adobedtm.com/2049358d456be09212c0f542d1c8301b8a4e2545/mbox-contents-b50c7a3e8dcb7963798b433e1132019a54d074ab.js
https://assets.adobedtm.com/2049358d456be09212c0f542d1c8301b8a4e2545/s-code-contents-ecdb98d9f9525f4b0fba93af41c6ba625f788c43.js
Cache (mobile) by setting expiry date for
https://assets.adobedtm.com/2049358d456be09212c0f542d1c8301b8a4e2545/mbox-contents-1a5d9796aeda999a284849fb94a3ec844d4220ca.js
https://assets.adobedtm.com/2049358d456be09212c0f542d1c8301b8a4e2545/mbox-contents-b50c7a3e8dcb7963798b433e1132019a54d074ab.js
https://assets.adobedtm.com/2049358d456be09212c0f542d1c8301b8a4e2545/s-code-contents-ecdb98d9f9525f4b0fba93af41c6ba625f788c43.js
Speed up server response time
Response time in 0.26 seconds
Minify JavaScript files (desktop)
https://assets.adobedtm.com/2049358d456be09212c0f542d1c8301b8a4e2545/scripts/satellite-593ef06364746d68b80080a7.js - 988B (33%)
https://cdn-akamai.mookie1.com/LB/LightningBolt.js - 814B (13%)
https://assets.adobedtm.com/2049358d456be09212c0f542d1c8301b8a4e2545/scripts/satellite-56d63d2164746d57d6002038.js - 799B (40%)
Minify JavaScript files (mobile)
https://assets.adobedtm.com/2049358d456be09212c0f542d1c8301b8a4e2545/scripts/satellite-593ef06364746d68b80080a7.js - 988B (33%)
https://cdn-akamai.mookie1.com/LB/LightningBolt.js - 814B (13%)
https://assets.adobedtm.com/2049358d456be09212c0f542d1c8301b8a4e2545/scripts/satellite-56d63d2164746d57d6002038.js - 799B (40%)
Optimize image files (desktop)
https://www.deere.com/assets/images/common/home-page/Tractor%20Collector%20and%20his%20daughter-772x864.jpg - 225KiB (89%)
https://www.deere.com/assets/images/common/Cover_Spring17_DMAG_RESIZE_v2.jpg - 217.3KiB (89%)
https://www.deere.com/assets/images/common/home-page/QuickTools_186594862_1920x1080.jpg - 177.9KiB (93%)
The page content is too wide for the viewport, forcing the user to scroll horizontally. (mobile)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 2620.
  • The competing domain tractorhouse.com has achieved a score of 1528

Content

  • The term that appears on all competitors websites, but not on the website of the main domain, is with.
  • Competitor trimble.com has achieved a value of 179 for the metric: "Number of referring .EDU domains (daily value)".
  • The competitor tractorhouse.com achieved a value of 25 for the metric: "Authority of the referring domains".
  • The value reached for the metric: "Number of referring domains from different IPs (daily value)" is 14812.
  • The value achieved for the metric: "Link power of the referring domains" is 57 .

Social media

  • The domain deere.ca has a Linkedin account.
  • A link to the Linkedin was found on the main domain.
  • 100% of this group of domains has a Facebook account.
  • 80% of this group of domains has a Instagram account.
  • On Twitter, the main domain ha an activity of 181919 tweets.

Seo

  • The URL https://www.briggsandstratton.com/na/en_us/support/maintenance-how-to/browse/aeration-why-how-and-when-to-aerate-your-lawn.html is the most frequent url in our search engine rankings, which belongs to the competitor briggsandstratton.com
  • The competitors (trimble.com) best performing keyword is industries and it was found on the position 14
  • In the search engine rankings below, the average position for the competitor tractorhouse.com is: 62.
  • The competitor deere.ca should get at least 0 visitors from the search engine per month.
  • This free report has been updated for the main domain on 2020-02-10.

Server

  • The main domain website could compress the JS file https://cdn-akamai.mookie1.com/LB/LightningBolt.js and save 814B kb (13%).
  • 50 CSS/JSS static elements can be found on the website of the main domain.
  • On the homepage of the main domain 4 CSS files can be identified.
  • The entire CSS files of the main domain homepage weighs 602 kb.
  • The version for smartphones and tablets of the main domain has achieved 96 points for user-experience (how user-friendly a website is).