Mini Content Marketing comparison of websites for customer-alliance.com

bazaarvoice.com

66%
Change competitor

vocabulary.com

40%
Change competitor

docs.vmware.com

18%
Change competitor

simplybook.me

15%
Change competitor

customer-alliance.com

14%

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric customer-alliance.com vocabulary.com simplybook.me bazaarvoice.com docs.vmware.com
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers x x x x x
Youtube comments x x x x x
Youtube videos x x x x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric customer-alliance.com vocabulary.com simplybook.me bazaarvoice.com docs.vmware.com
Number of Referring Backlinks (Content Popularity) (day) 879,432 1,615,636 1,094,308 12,192,856 142,061
Number of Referring Domains (Content Popularity) (day) 3,240 24,009 4,971 13,367 3,262
Number of URLs found in the index (day) 399,631 503,182 1,503,853 640,735 186,618
Number of IPs that refer to domain (day) 2,072 19,365 3,614 8,726 2,823
Number of subnets that refer to domain (day) 1,472 13,317 2,772 5,802 2,438
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 2 548 180 34 138
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 4 9,260 6,835 3,327 202
Number of governmental and .gov - related domains that refer to domain (day) x 32 13 5 12
Number of government and .gov - related external backlinks that link to domain (day) x 426 54 18 14
The exact number of educational domains that refer to domain (day) 1 217 135 19 105
Number of Backlinks from .EDU Domains (Content Popularity) (day) 3 1,166 6,461 53 150
The exact number of government domains that refer to domain (day) x 10 4 2 9
The exact number of government links that refer to domain (day) x 76 25 3 10
Average number of outgoing links to unique domains for that domain (day) 1 2 1 1 0
The number of outgoing links for this domain (day) 1 2 1 1 0
Average number of internal links for domain (day) 6 48 14 6 7
Link Strength of Referring Domains (Content Popularity) (day) 47 59 44 45 50
Authority of Referring Domains (Content Popularity) (day) 55 63 27 38 41
TrustMetric value for domain (day) - Majestic metric 55 63 27 38 41

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Online Reputation & Revenue Management | Customer Alliance
Desktop speed score 65
Mobile speed score 50
Mobile usability score 97
Number of all page resources 103
Number of static page resources 48
Number of JS page resources 29
Number of styles (CSS) page resources 4
Total request weight 16 kb
HTML response weight 130 kb
CSS response weight 203 kb
Images response weight 585 kb
JS response weight 1879 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
http://widget.customer-alliance.com/reviews/js/standard/04fd4fa765d7d35e.js
https://api.usemessages.com/messages/v2/embed/2001288.js
https://snap.licdn.com/li.lms-analytics/insight.min.js
Cache (mobile) by setting expiry date for
http://widget.customer-alliance.com/reviews/js/standard/04fd4fa765d7d35e.js
https://api.usemessages.com/messages/v2/embed/2001288.js
https://snap.licdn.com/li.lms-analytics/insight.min.js
Speed up server response time
Response time in 0.83 seconds
Minify HTML files (desktop)
http://customer-alliance.com/en/ - 1.4KiB (14%)
Minify HTML files (mobile)
http://customer-alliance.com/en/ - 1.4KiB (14%)
Minify JavaScript files (desktop)
http://connect.facebook.net/en_US/fp.js - 675B (51%)
http://www.customer-alliance.com/wp-content/plugins/wf-cookie-consent/js/cookiechoices.js?ver=4.4.2 - 627B (16%)
Minify JavaScript files (mobile)
http://connect.facebook.net/en_US/fp.js - 675B (51%)
http://www.customer-alliance.com/wp-content/plugins/wf-cookie-consent/js/cookiechoices.js?ver=4.4.2 - 627B (16%)
Optimize image files (desktop)
http://www.customer-alliance.com/wp-content/uploads/desktop-widget-zoom.png - 60.5KiB (57%)
http://www.customer-alliance.com/wp-content/uploads/tablet-analyze-zoom.png - 47.2KiB (38%)
http://www.customer-alliance.com/wp-content/uploads/collect-questionnaire-mobile-en-2.png - 40.6KiB (52%)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 478.
  • The competing domain docs.vmware.com has achieved a score of 612

Content

  • The word or combination of words with the lowest median result regarding the frequency on the competitors website is with vmware (based on first 10 subpages of examined domain).
  • The ratio of the number of words and word combinations on the main domains to the benchmark of the competition sites is "162:188".
  • The term support only appears on one competitor's website - docs.vmware.com.
  • Competitor bazaarvoice.com has reached a value of 640735 for the metric: "Number of URLs found in the index (daily value)".
  • The competitor bazaarvoice.com has achieved a value of 38 for the metric: "Trust metric - Majestic metric".

Social media

  • 60% of this group of domains has a Facebook account.
  • 60% of this group of domains has a Twitter account.
  • 0% of this group of domains has a Google+ account.
  • 40% of this group of domains has a LinkedIn account.
  • The number of Twitter fans belonging to the competitor simplybook.me tweet account is 254 (since the last update).

Seo

  • Of all the URLs found in the domain docs.vmware.com, "https://docs.vmware.com/de/VMware-Fusion/8.0/com.vmware.fusion.using.doc/GUID-4C1EE43F-DA60-4172-A179-8A42546E794F.html" is the most frequently found URL in the search results.
  • The best position ever found for the competitor bazaarvoice.com was 5 and it was found the keyword :keyword.
  • The average position in the search engine rankings for the website simplybook.me is 57.
  • The best position ever found for the main domain was 3 and it was found the keyword :keyword.
  • The competing websites have an average search engine position of 262102 in our rankings.

Server

  • The compression of the HTML together with INLINE CSS and JS enables the competitor vocabulary.com website to save 1.5KiB kb each time the page is loaded.
  • The entire HTML files of the competitor docs.vmware.com homepage weighs 78 kb.
  • The version for smartphones and tablets of the competitor docs.vmware.com has achieved 98 points for user-experience (how user-friendly a website is).
  • The entire HTML files of the main domain homepage weighs 130 kb.
  • The competitor docs.vmware.com website could compress the JS file https://docs.vmware.com/uicontent/scripts/analytics/home-analytics.js?_=1553919603070 and save 487B kb (24%).