Mini Content Marketing comparison of websites for crabtree-evelyn.de

thebodyshop.ch

90%
Change competitor

crabtree-evelyn.de

33%

Other competitor

Define competitor

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric crabtree-evelyn.de thebodyshop.ch
Twitter followers x x
Twitter following (account is following) x x
Twitter likes x x
Instagram followers x x
Instagram following (account is following) x x
Youtube subscribers x x
Youtube comments x x
Youtube videos x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric crabtree-evelyn.de thebodyshop.ch
Number of Referring Backlinks (Content Popularity) (day) x 213,083
Number of Referring Domains (Content Popularity) (day) x 270
Number of URLs found in the index (day) x 3,062,648
Number of IPs that refer to domain (day) x 215
Number of subnets that refer to domain (day) x 189
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) x x
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) x x
Number of governmental and .gov - related domains that refer to domain (day) x x
Number of government and .gov - related external backlinks that link to domain (day) x x
The exact number of educational domains that refer to domain (day) x x
Number of Backlinks from .EDU Domains (Content Popularity) (day) x x
The exact number of government domains that refer to domain (day) x x
The exact number of government links that refer to domain (day) x x
Average number of outgoing links to unique domains for that domain (day) x 2
The number of outgoing links for this domain (day) x 2
Average number of internal links for domain (day) x 152
Link Strength of Referring Domains (Content Popularity) (day) x 32
Authority of Referring Domains (Content Popularity) (day) x 19
TrustMetric value for domain (day) - Majestic metric x 19

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Offizieller Crabtree & Evelyn Onlineshop für Deutschland und Österreich | Crabtree & Evelyn
Desktop speed score 66
Mobile speed score 69
Mobile usability score 92
Number of all page resources 116
Number of static page resources 42
Number of JS page resources 40
Number of styles (CSS) page resources 6
Total request weight 21 kb
HTML response weight 91 kb
CSS response weight 554 kb
Images response weight 1284 kb
JS response weight 803 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
http://partners.webmasterplan.com/art/JS/param.aspx
https://imagesrv.adition.com/1x1.gif
https://connect.facebook.net/en_US/fbevents.js
Cache (mobile) by setting expiry date for
http://partners.webmasterplan.com/art/JS/param.aspx
https://imagesrv.adition.com/1x1.gif
https://connect.facebook.net/en_US/fbevents.js
Speed up server response time
Response time in 0.21 seconds
Minify HTML files (desktop)
http://www.crabtree-evelyn.de/ - 1.8KiB (13%)
Minify HTML files (mobile)
http://www.crabtree-evelyn.de/ - 1.8KiB (13%)
Optimize image files (desktop)
http://www.crabtree-evelyn.de/Images/GERMANY/rwd_home/Summer_sale_hero_de.jpg - 73KiB (41%)
http://www.crabtree-evelyn.de/SiteImages/logo_navy.png - 59.5KiB (84%)
http://www.crabtree-evelyn.de/admin/Images/GERMANY/content-pages/newsletter_abonnieren2.jpg - 56.5KiB (84%)
The page content is too wide for the viewport, forcing the user to scroll horizontally. (mobile)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 865.
  • The competing domain thebodyshop.ch has achieved a score of 2355

Content

  • The word or combination of words with the best median result regarding the frequency on the competitors website is body (based on first 10 subpages of examined domain).
  • The word or combination of words with the lowest median result regarding the frequency on the competitors website is farbschutz frische (based on first 10 subpages of examined domain).
  • The word or combination of words with the worst "Count on Page" result is versandkosten serviceshop (based first 10 subpages of the domain under investigation).
  • The word or combination of words with the lowest median result regarding the frequency is versandkosten serviceshop (based on first 10 subpages of examined domain).
  • The term that appears on all competitors websites, but not on the website of the main domain, is musk.

Social media

  • A link to Twitter was found on the main domain.
  • A link to the Linkedin was found on the main domain.
  • The number of instagram posts on the competitor thebodyshop.ch instagram account is 1834 (since the last update).
  • Number of Instagram followers, which belong to the competitor thebodyshop.ch has been 12067 since the last check.
  • The number of Instagram Following for the competitor thebodyshop.ch instagram account is 186 (since the last update).

Seo

  • The URL https://www.thebodyshop.ch/de/geschenke/geschenkverpackungen/ is the most frequent url in our search engine rankings, which belongs to the competitor thebodyshop.ch
  • This free report has been updated for the competitor thebodyshop.ch on 2020-02-25.
  • This free report has been updated for the main domain on 2019-07-10.
  • The domain :domain is the competitor with the most expected visitors per month from the search engine
  • The competing websites have an average search engine position of 185164 in our rankings.

Server

  • The desktop version of the website thebodyshop.ch had 71 points scored at Google Insights.
  • The number of static elements on the thebodyshop.ch page is 155.
  • The server of the main domain responded within0.21 seconds.
  • The total amount of the website requests on the main domain was calculated at 21 kb.
  • The entire CSS files of the main domain homepage weighs 554 kb.