Mini Content Marketing comparison of websites for cooksillustrated.com

tasteofhome.com

75%
Change competitor

epicurious.com

32%
Change competitor

foodandwine.com

22%
Change competitor

americastestkitchen.com

19%
Change competitor

cooksillustrated.com

12%

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric cooksillustrated.com americastestkitchen.com epicurious.com tasteofhome.com foodandwine.com
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x x 721995 x x
Instagram following (account is following) x x 165 x x
Youtube subscribers x x x x x
Youtube comments x x x x x
Youtube videos x x x x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric cooksillustrated.com americastestkitchen.com epicurious.com tasteofhome.com foodandwine.com
Number of Referring Backlinks (Content Popularity) (day) 540,786 1,010,989 8,587,120 1,903,033 21,857,354
Number of Referring Domains (Content Popularity) (day) 8,241 6,604 51,707 25,891 44,353
Number of URLs found in the index (day) 72,840 312,987 857,529 432,625 305,062
Number of IPs that refer to domain (day) 5,869 4,373 32,166 16,782 27,416
Number of subnets that refer to domain (day) 4,282 3,194 18,690 10,422 16,175
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 67 46 439 93 219
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 181 130 16,881 411 11,227
Number of governmental and .gov - related domains that refer to domain (day) 4 1 41 8 17
Number of government and .gov - related external backlinks that link to domain (day) 5 1 126 21 56
The exact number of educational domains that refer to domain (day) 62 45 328 80 184
Number of Backlinks from .EDU Domains (Content Popularity) (day) 169 128 16,178 333 11,131
The exact number of government domains that refer to domain (day) 4 1 30 8 15
The exact number of government links that refer to domain (day) 5 1 102 21 52
Average number of outgoing links to unique domains for that domain (day) 2 6 3 7 5
The number of outgoing links for this domain (day) 10 11 4 7 8
Average number of internal links for domain (day) 9 45 3 40 21
Link Strength of Referring Domains (Content Popularity) (day) 42 46 67 53 60
Authority of Referring Domains (Content Popularity) (day) 37 26 68 36 67
TrustMetric value for domain (day) - Majestic metric 37 26 68 36 67

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Cook's Illustrated | Recipes That Work | We Test It All
Desktop speed score 68
Mobile speed score 43
Mobile usability score 99
Number of all page resources 104
Number of static page resources 61
Number of JS page resources 39
Number of styles (CSS) page resources 3
Total request weight 22 kb
HTML response weight 351 kb
CSS response weight 183 kb
Images response weight 798 kb
JS response weight 2903 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Avoid landing page redirects for the following chain of redirected URLs
http://cooksillustrated.com/
http://www.cooksillustrated.com/
https://www.cooksillustrated.com/
Cache (desktop) by setting expiry date for
https://static.hotjar.com/c/hotjar-137454.js?sv=5
https://tag.bounceexchange.com/1091/i.js
https://cdn.optimizely.com/img/3511980523/d4f0fec120664fdbae553a20fcc92666.png
Cache (mobile) by setting expiry date for
https://static.hotjar.com/c/hotjar-137454.js?sv=5
https://tag.bounceexchange.com/1091/i.js
https://cdn.optimizely.com/js/3511980523.js
Speed up server response time
Response time in 0.77 seconds
Optimize image files (desktop)
https://res.cloudinary.com/hksqkdlah/image/upload/c_fill,dpr_1.0,f_auto,fl_lossy,q_auto,w_800/35941_ciodigest-kit-prepkit - 16.2KiB (26%)
https://res.cloudinary.com/hksqkdlah/image/upload/c_fill,dpr_1.0,f_auto,fl_lossy,q_auto,w_300/35182_ciodigest-mediterranean-4x5-v2 - 5.4KiB (24%)
https://res.cloudinary.com/hksqkdlah/image/upload/c_fill,dpr_1.0,f_auto,fl_lossy,q_auto,w_300/35337_ciodigest-meatbook-4x5-v2 - 4.4KiB (23%)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 443.
  • The competing domain foodandwine.com has achieved a score of 803

Content

  • For the popular word recipes, this would be a similar word combination: recipeslog, recipes equipment, recipes chicken, recipes equipment, recipes christmas
  • The most common term (found) on the website is epicurious
  • 205 Words / phrases were found at competitor "foodandwine.com".
  • Competitor tasteofhome.com has reached a value of 25891 for the metric: "Number of referring domains (daily value)".
  • The competitor tasteofhome.com achieved a value of 36 for the metric: "Authority of the referring domains".

Social media

  • The domain epicurious.com has a Google+ account.
  • The main domain category on Facebook is "Kitchen/Cooking".
  • The number of Twitter Following for the competitor epicurious.com tweet account is 206 (since the last update).
  • The number of Twitter favorites for the competitor epicurious.com tweet account is 4888 (since the last update).
  • The number of Facebook fans belonging to the main domain facebook account is 423597 (since the last update).

Seo

  • The data of the search engine results was updated on the 2020-01-27 for the domain americastestkitchen.com.
  • The main domain has a number of expected visitor coming from the search engine of 0 per month (traffic).
  • The domain :domain is the competitor with the most expected visitors per month from the search engine
  • The competing websites have an average search engine position of 36390 in our rankings.
  • On average, the competitors get at least 72779 visitors per month from the search engine.

Server

  • It would be an advantage to compress the image at the competitor tasteofhome.com website: https://cdn1.tmbi.com/CM/images/TOH/Covers/1403/ipad2.gif in order to 858B kb.
  • The page http://cooksillustrated.com/ has 2 unnecessary redirects until it shows a URL with content.
  • It would be an advantage to compress the image at the main domain: https://res.cloudinary.com/hksqkdlah/image/upload/c_fill,dpr_1.0,f_auto,fl_lossy,q_auto,w_300/35337_ciodigest-meatbook-4x5-v2 in order to 4.4KiB kb.
  • Title of the homepage for the main domain is Cook's Illustrated | Recipes That Work | We Test It All .
  • The entire HTML files of the main domain homepage weighs 351 kb.