Mini Content Marketing comparison of websites for community.giffgaff.com

thebalance.com

77%
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community.giffgaff.com

53%

kb.wpbeaverbuilder.com

28%
Change competitor

docs.mailpoet.com

23%
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docs.helpscout.net

20%
Change competitor

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric community.giffgaff.com thebalance.com docs.mailpoet.com kb.wpbeaverbuilder.com docs.helpscout.net
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers 28500 x x x x
Youtube comments x x x x x
Youtube videos 735 x x x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric community.giffgaff.com thebalance.com docs.mailpoet.com kb.wpbeaverbuilder.com docs.helpscout.net
Number of Referring Backlinks (Content Popularity) (day) 115,051 7,881,367 38,868 2,923 1,485
Number of Referring Domains (Content Popularity) (day) 1,186 68,489 116 294 157
Number of URLs found in the index (day) 4,583,910 58,023 520 1,547 809
Number of IPs that refer to domain (day) 1,077 44,016 113 288 146
Number of subnets that refer to domain (day) 965 24,899 109 267 140
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 13 762 x 3 x
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 47 6,248 x 52 x
Number of governmental and .gov - related domains that refer to domain (day) 1 61 x x x
Number of government and .gov - related external backlinks that link to domain (day) 1 162 x x x
The exact number of educational domains that refer to domain (day) 3 610 x 3 x
Number of Backlinks from .EDU Domains (Content Popularity) (day) 4 4,278 x 52 x
The exact number of government domains that refer to domain (day) x 47 x x x
The exact number of government links that refer to domain (day) x 129 x x x
Average number of outgoing links to unique domains for that domain (day) 3 4 0 0 0
The number of outgoing links for this domain (day) 4 4 0 0 0
Average number of internal links for domain (day) 135 14 6 10 1
Link Strength of Referring Domains (Content Popularity) (day) 51 63 37 42 28
Authority of Referring Domains (Content Popularity) (day) 23 61 18 26 13
TrustMetric value for domain (day) - Majestic metric 23 61 18 26 13

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Home - The giffgaff community
Desktop speed score 47
Mobile speed score 35
Mobile usability score 99
Number of all page resources 99
Number of static page resources 58
Number of JS page resources 26
Number of styles (CSS) page resources 8
Total request weight 20 kb
HTML response weight 250 kb
CSS response weight 2958 kb
Images response weight 1889 kb
JS response weight 2696 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
https://community.giffgaff.com/html/assets/dave.png
https://community.giffgaff.com/html/assets/facebook.png
https://community.giffgaff.com/html/assets/google.png
Cache (mobile) by setting expiry date for
https://community.giffgaff.com/html/assets/dave.png
https://community.giffgaff.com/html/assets/facebook.png
https://community.giffgaff.com/html/assets/google.png
Speed up server response time
Response time in https://developers.google.com/speed/docs/insights/Server
Minify your CSS files (desktop)
https://napa.i.lithium.com/html/assets/main.css?6E88873B9D6DB48C6452680E1C50D37B - 9.4KiB (13%)
https://napa.i.lithium.com/html/assets/alscient-styles.css?65CAA618A19A437D421A28D573FF837E - 159B (24%)
https://use.fontawesome.com/0329fcc3bc.css - 134B (37%)
Minify your CSS files (mobile)
https://napa.i.lithium.com/html/assets/main.css?6E88873B9D6DB48C6452680E1C50D37B - 9.4KiB (13%)
https://napa.i.lithium.com/html/assets/alscient-styles.css?65CAA618A19A437D421A28D573FF837E - 159B (24%)
https://use.fontawesome.com/0329fcc3bc.css - 134B (37%)
Minify JavaScript files (desktop)
https://napa.i.lithium.com/html/assets/jquery.cookie.js?9ED2881ED25E8324BA94F941EB52C50E - 563B (42%)
Minify JavaScript files (mobile)
https://napa.i.lithium.com/html/assets/jquery.cookie.js?9ED2881ED25E8324BA94F941EB52C50E - 563B (42%)
Optimize image files (desktop)
https://community.giffgaff.com/t5/image/serverpage/image-id/158656iD4899C1FFBFD78F7/image-size/original?v=v2&px=999 - 669.7KiB (67%)
https://napa.i.lithium.com/t5/image/serverpage/image-id/237850iFBBF76C3CB4C7A54/image-dimensions/120x120/image-coordinates/0%2C0%2C600%2C600?v=1.0 - 7.6KiB (81%)
https://napa.i.lithium.com/t5/image/serverpage/avatar-name/giffgaff-avatar-13/avatar-theme/classic/avatar-collection/giffgaff/avatar-display-size/message/version/2?xdesc=1.0 - 3.1KiB (77%)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 1977.
  • The competing domain thebalance.com has achieved a score of 2880

Content

  • The most common term (found) on the website is mailpoet
  • Competitor docs.helpscout.net has reached a value of 157 for the metric: "Number of referring domains (daily value)".
  • Competitor thebalance.com has achieved a value of 47 for the metric: "Number of referring .GOV domains (daily value)".
  • The competitor thebalance.com has achieved a value of 63 for the metric: "Link power of the referring domains".
  • The value achieved for the metric: "Link power of the referring domains" is 51 .

Social media

  • On Facebook the main domain was categorized as "Product/Service".
  • A link to Twitter was found on the main domain.
  • A link to the Linkedin was found on the main domain.
  • 20% of this group of domains has a Google+ account.
  • 40% of this group of domains has a LinkedIn account.

Seo

  • The URL http://docs.mailpoet.com/article/65-guide-to-first-and-last-names-newsletter is the most frequent url in our search engine rankings, which belongs to the competitor docs.mailpoet.com
  • The competitor thebalance.com should get at least 1269692 visitors from the search engine per month.
  • The URL https://community.giffgaff.com/t5/Help-Support/Inter-sim-top-ups/td-p/20751587 occurs most frequently in the search engine results.
  • In the search engine rankings above, the average position of the main domain is: 70.
  • The domain :domain is the competitor with the most expected visitors per month from the search engine

Server

  • AJavascript on the competitor thebalance.com hold 66% of all data transfers.
  • The desktop version of the website thebalance.com had 80 points scored at Google Insights.
  • The total amount of the website requests on competitor thebalance.com was calculated at 17 kb.
  • The desktop version of the main domain received an Insights value of 47 for the performance.
  • The entire HTML files of the main domain homepage weighs 250 kb.