Mini Content Marketing comparison of websites for colorline-erni.ch

beratung-styling.ch

59%
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colorline-erni.ch

54%

makeupacademy.de

51%
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nail-beauty.ch

35%
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newcolorline.ch

29%
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Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric colorline-erni.ch beratung-styling.ch nail-beauty.ch makeupacademy.de newcolorline.ch
Twitter followers x x x x x
Twitter following (account is following) x x x x x
Twitter likes x x x x x
Instagram followers x x x x x
Instagram following (account is following) x x x x x
Youtube subscribers x x x x x
Youtube comments x x x x x
Youtube videos x x x x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric colorline-erni.ch beratung-styling.ch nail-beauty.ch makeupacademy.de newcolorline.ch
Number of Referring Backlinks (Content Popularity) (day) 102,577 2,404 24 5,601 326
Number of Referring Domains (Content Popularity) (day) 158 128 7 443 40
Number of URLs found in the index (day) 583 3,772 77 3,325 7
Number of IPs that refer to domain (day) 154 122 7 208 35
Number of subnets that refer to domain (day) 142 118 7 172 33
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 3 x x x x
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 352 x x x x
Number of governmental and .gov - related domains that refer to domain (day) x x x x x
Number of government and .gov - related external backlinks that link to domain (day) x x x x x
The exact number of educational domains that refer to domain (day) x x x x x
Number of Backlinks from .EDU Domains (Content Popularity) (day) x x x x x
The exact number of government domains that refer to domain (day) x x x x x
The exact number of government links that refer to domain (day) x x x x x
Average number of outgoing links to unique domains for that domain (day) 0 1 0 0 x
The number of outgoing links for this domain (day) 0 1 0 0 x
Average number of internal links for domain (day) 1 38 8 1 x
Link Strength of Referring Domains (Content Popularity) (day) 24 20 12 26 10
Authority of Referring Domains (Content Popularity) (day) 19 29 4 13 13
TrustMetric value for domain (day) - Majestic metric 19 29 4 13 13

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Colorline Brigitte Erni Aarau Visagisten- und Maskenbildnerschule
Desktop speed score 87
Mobile speed score 70
Mobile usability score 91
Number of all page resources 188
Number of static page resources 174
Number of JS page resources 157
Number of styles (CSS) page resources 2
Total request weight 27 kb
HTML response weight 22 kb
CSS response weight 155 kb
Images response weight 223 kb
JS response weight 4158 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Avoid landing page redirects for the following chain of redirected URLs
http://colorline-erni.ch/
http://www.colorline-erni.ch/
https://www.colorline-erni.ch/
Optimize image files (desktop)
https://static.parastorage.com/services/skins/2.1229.63/images/wysiwyg/core/themes/base/tiny_arrows.png - 15.1KiB (98%)
https://static.wixstatic.com/media/e316f544f9094143b9eac01f1f19e697.png/v1/fill/w_39,h_39,al_c,usm_0.66_1.00_0.01/e316f544f9094143b9eac01f1f19e697.png - 3KiB (76%)
https://static.parastorage.com/services/skins/2.1229.63/images/wysiwyg/core/themes/base/facebooklogo.png - 889B (83%)
Configure a viewport for mobile page, ex.
<meta name="viewport" content="width=device-width, initial-scale=1">
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 1412.
  • The competing domain makeupacademy.de has achieved a score of 1323

Content

  • The most common term on the website is make
  • The word or combination of words with the worst "Count on Page" result is visagistenschule visagistin (based first 10 subpages of the domain under investigation).
  • The word or combination of words with the lowest median result regarding the frequency is visagistenschule visagistin (based on first 10 subpages of examined domain).
  • The competitor makeupacademy.de has achieved a value of 172 for the metric: "Number of referring domains from different IP C blocks".
  • The achieved value for the metric: "Number of URLs found in the index (daily value)" is 583.

Social media

  • A link to Twitter has been found on the domain newcolorline.ch.
  • The domain makeupacademy.de has a Google+ account.
  • Facebook gives the category School for the domain makeupacademy.de.
  • 40% of this group of domains has a Twitter account.
  • alerts-new.social_media.competitor_fans_currently_FACEBOOK.0

Seo

  • The URL https://www.colorline-erni.ch/visagist is the most common search engine result in our search engine rankings
  • This free report has been updated for the main domain on 2020-01-08.
  • The main domain's best performing keyword is visagist and it was found on the position 7
  • The average position in the search engine rankings for the main domain is 53.
  • The domain makeupacademy.de has the best search engine rankings average position.

Server

  • It would be an advantage to compress the image at the competitor beratung-styling.ch website: http://beratung-styling.ch/_img/SusanneLamprecht.jpg in order to 6.1KiB kb.
  • The desktop version of the website beratung-styling.ch had 86 points scored at Google Insights.
  • The HTML script of the competitor beratung-styling.ch weighs 22 kb.
  • Due to the font size being smaller than optimal, some texts on the competitor beratung-styling.ch website may appear illegible to visitors on the mobile device.
  • The total amount of the website requests on the main domain was calculated at 27 kb.