Mini Content Marketing comparison of websites for clarin.com

clarin.com

68%

lanacion.com.ar

60%
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elperiodico.com

56%
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Other competitor

Define competitor

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric clarin.com lanacion.com.ar elperiodico.com
Twitter followers x x x
Twitter following (account is following) x x x
Twitter likes x x x
Instagram followers x x x
Instagram following (account is following) x x x
Youtube subscribers x x x
Youtube comments x x x
Youtube videos x x x

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric clarin.com lanacion.com.ar elperiodico.com
Number of Referring Backlinks (Content Popularity) (day) 108,272,146 7,541,639 14,322,714
Number of Referring Domains (Content Popularity) (day) 42,478 41,699 34,432
Number of URLs found in the index (day) 2,798,703 1,608,110 1,802,714
Number of IPs that refer to domain (day) 28,423 27,442 22,191
Number of subnets that refer to domain (day) 16,872 16,385 12,514
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 582 534 203
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 20,197 23,873 3,105
Number of governmental and .gov - related domains that refer to domain (day) 127 143 22
Number of government and .gov - related external backlinks that link to domain (day) 217,860 244,483 128
The exact number of educational domains that refer to domain (day) 212 200 102
Number of Backlinks from .EDU Domains (Content Popularity) (day) 3,430 5,678 2,222
The exact number of government domains that refer to domain (day) 6 6 5
The exact number of government links that refer to domain (day) 171 143 6
Average number of outgoing links to unique domains for that domain (day) 3 1 12
The number of outgoing links for this domain (day) 3 2 13
Average number of internal links for domain (day) 22 28 56
Link Strength of Referring Domains (Content Popularity) (day) 77 71 65
Authority of Referring Domains (Content Popularity) (day) 68 70 66
TrustMetric value for domain (day) - Majestic metric 68 70 66

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Clarín: Últimas noticias de Argentina y el mundo – clarin.com
Desktop speed score 68
Mobile speed score 45
Mobile usability score 97
Number of all page resources 234
Number of static page resources 65
Number of JS page resources 61
Number of styles (CSS) page resources 6
Total request weight 65 kb
HTML response weight 527 kb
CSS response weight 373 kb
Images response weight 164 kb
JS response weight 2865 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Cache (desktop) by setting expiry date for
http://www.googletagservices.com/tag/js/gpt.js
https://cdns.gigya.com/JS/socialize.js?apikey=2_fq_ZOJSR4xNZtv2rA8DALl1Gxp7yTYMb3UdER6zerupB55mwkzh9pVBz4Blzi8SW&lang=es-ar
https://www.googletagmanager.com/gtm.js?id=GTM-J5TM
Cache (mobile) by setting expiry date for
http://www.googletagservices.com/tag/js/gpt.js
https://cdns.gigya.com/JS/socialize.js?apikey=2_fq_ZOJSR4xNZtv2rA8DALl1Gxp7yTYMb3UdER6zerupB55mwkzh9pVBz4Blzi8SW&lang=es-ar
https://www.googletagmanager.com/gtm.js?id=GTM-J5TM
Minify HTML files (desktop)
https://cdns.us1.gigya.com/gs/webSdk/Api.aspx?apiKey=2_fq_ZOJSR4xNZtv2rA8DALl1Gxp7yTYMb3UdER6zerupB55mwkzh9pVBz4Blzi8SW - 9.3KiB (29%)
https://www.clarin.com/ - 3.1KiB (18%)
Minify HTML files (mobile)
https://cdns.us1.gigya.com/gs/webSdk/Api.aspx?apiKey=2_fq_ZOJSR4xNZtv2rA8DALl1Gxp7yTYMb3UdER6zerupB55mwkzh9pVBz4Blzi8SW - 9.3KiB (29%)
https://www.clarin.com/ - 3.1KiB (18%)
Optimize image files (desktop)
https://tpc.googlesyndication.com/sadbundle/$csp%3Der3%26dns%3Doff$/1576427475185847308/fondo_300x250.jpg - 25.6KiB (51%)
https://tpc.googlesyndication.com/sadbundle/$csp%3Der3%26dns%3Doff$/5446027223359423801/fondo_300x250.jpg - 16KiB (41%)
https://images.clarin.com/2017/07/08/ByafPbgHZ_290x290.jpg - 2.1KiB (14%)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 2323.
  • The competing domain lanacion.com.ar has achieved a score of 2050

Content

  • The achieved value for the metric: "Number of incoming backlinks from .GOV domains (daily value)" is 171 .
  • The value achieved for the metric: "Number of outgoing links" is 3 .
  • The achieved value for the metric: "Average number of internal links" is 22 .
  • Competitor elperiodico.com has achieved a value of 203 for the metric: "Number of referring .EDU and .EDU-like domains (daily value)".
  • The competitor lanacion.com.ar has achieved a value of 70 for the metric: "Trust metric - Majestic metric".

Social media

  • The domain elperiodico.com has a Google+ account.
  • The domain elperiodico.com has an Instagram account.
  • A link to Twitter was found on the main domain.
  • 33% of this group of domains has a Instagram account.
  • The number of Facebook fans belonging to the main domain facebook account is 6320464 (since the last update).

Seo

  • This free report has been updated for the main domain on 2020-02-13.
  • The main domain's best performing keyword is puede and it was found on the position 31
  • In the search engine rankings above, the average position of the main domain is: 70.
  • The competitors (lanacion.com.ar) best performing keyword is tecnologia and it was found on the position 25
  • The domain :domain is the competitor with the most expected visitors per month from the search engine

Server

  • The main domain size of the website should reach 758,000 pages.
  • On the homepage of the main domain 6 CSS files can be identified.
  • AJavascript on the competitor lanacion.com.ar hold 73% of all data transfers.
  • When the homepage of the competitor elperiodico.com is loaded once, 234 objects are downloaded (files, JS scripts, etc.).
  • The entire CSS files of the competitor elperiodico.com homepage weighs 301 kb.