Mini
Content Marketing comparison of websites for cigna.com
cigna.com
pennmedicine.org
ohiohealth.com
opencolleges.edu.au
fsastore.com
Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
SEO: Number of expected visitors from the search engine
Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.
Social media statistics
Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).
This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.
| Metric | cigna.com | pennmedicine.org | ohiohealth.com | opencolleges.edu.au | fsastore.com | |
|---|---|---|---|---|---|---|
Facebook
|
Facebook fans | x | x | x | x | x |
Twitter
|
Tweets | x | x | x | x | x |
| Twitter followers | x | x | x | x | x | |
| Twitter following (account is following) | x | x | x | x | x | |
| Twitter likes | x | x | x | x | x | |
Instagram
|
Instagram posts | x | x | x | x | x |
| Instagram followers | x | x | x | x | x | |
| Instagram following (account is following) | x | x | x | x | x | |
Youtube
|
Youtube views | x | x | x | x | x |
| Youtube subscribers | x | x | x | x | x | |
| Youtube comments | x | x | x | x | x | |
| Youtube videos | x | x | x | x | x |
Number of referring external websites - an important source of visitors
Number of backlinks and other important metrics
| Metric | cigna.com | pennmedicine.org | ohiohealth.com | opencolleges.edu.au | fsastore.com |
|---|---|---|---|---|---|
| Number of Referring Backlinks (Content Popularity) (day) | 3,585,901 | 1,208,663 | 1,590,302 | 111,454 | 75,847 |
| Number of Referring Domains (Content Popularity) (day) | 19,004 | 11,197 | 3,385 | 6,796 | 1,946 |
| Number of URLs found in the index (day) | 547,392 | 187,262 | 24,600 | 35,969 | 14,298 |
| Number of IPs that refer to domain (day) | 12,166 | 8,512 | 2,486 | 5,611 | 1,385 |
| Number of subnets that refer to domain (day) | 8,690 | 6,435 | 2,082 | 4,423 | 1,156 |
| Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) | 360 | 207 | 44 | 244 | 41 |
| Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) | 254,012 | 62,817 | 942 | 2,439 | 104 |
| Number of governmental and .gov - related domains that refer to domain (day) | 88 | 42 | 12 | 36 | 16 |
| Number of government and .gov - related external backlinks that link to domain (day) | 1,062 | 218 | 57 | 244 | 32 |
| The exact number of educational domains that refer to domain (day) | 351 | 162 | 42 | 137 | 41 |
| Number of Backlinks from .EDU Domains (Content Popularity) (day) | 253,995 | 62,577 | 468 | 1,719 | 104 |
| The exact number of government domains that refer to domain (day) | 85 | 20 | 10 | 13 | 16 |
| The exact number of government links that refer to domain (day) | 1,058 | 124 | 54 | 36 | 32 |
| Average number of outgoing links to unique domains for that domain (day) | 2 | 2 | 2 | 8 | 4 |
| The number of outgoing links for this domain (day) | 4 | 2 | 2 | 10 | 4 |
| Average number of internal links for domain (day) | 32 | 18 | 36 | 107 | 28 |
| Link Strength of Referring Domains (Content Popularity) (day) | 59 | 53 | 48 | 46 | 40 |
| Authority of Referring Domains (Content Popularity) (day) | 72 | 61 | 56 | 27 | 30 |
| TrustMetric value for domain (day) - Majestic metric | 72 | 61 | 56 | 27 | 30 |
Keywords research
Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.
Usability scores
User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.
| Page title Cigna Health Insurance | Global Health Service Company |
|
| Desktop speed score | 78 |
|---|---|
| Mobile speed score | 54 |
| Mobile usability score | 95 |
| Number of all page resources | 113 |
| Number of static page resources | 13 |
| Number of JS page resources | 33 |
| Number of styles (CSS) page resources | 8 |
| Total request weight | 24 kb |
| HTML response weight | 105 kb |
| CSS response weight | 671 kb |
| Images response weight | 441 kb |
| JS response weight | 1017 kb |
Usability - optimization suggestions
Selected advices to optimize loading times.
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Avoid landing page redirects for the following chain of redirected URLs http://cigna.com/
https://cigna.com/
https://www.cigna.com/
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Cache (desktop) by setting expiry date for https://assets.adobedtm.com/dc174f39f7edf0798ef003d94a0e59aaf30c59a2/mbox-contents-893fa6caf5abe51c7b7362166bffa8f77343cdf5.js
https://assets.adobedtm.com/dc174f39f7edf0798ef003d94a0e59aaf30c59a2/s-code-contents-962f145d62bceb87f134d3db45bad16f6c93bed6.js
https://assets.adobedtm.com/dc174f39f7edf0798ef003d94a0e59aaf30c59a2/satelliteLib-63c7553c033b0a5cdd9468b9d151c9d6169afb05.js
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Cache (mobile) by setting expiry date for https://assets.adobedtm.com/dc174f39f7edf0798ef003d94a0e59aaf30c59a2/mbox-contents-893fa6caf5abe51c7b7362166bffa8f77343cdf5.js
https://assets.adobedtm.com/dc174f39f7edf0798ef003d94a0e59aaf30c59a2/s-code-contents-962f145d62bceb87f134d3db45bad16f6c93bed6.js
https://assets.adobedtm.com/dc174f39f7edf0798ef003d94a0e59aaf30c59a2/satelliteLib-63c7553c033b0a5cdd9468b9d151c9d6169afb05.js
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Minify HTML files (desktop) https://www.cigna.com/ - 2.1KiB (13%)
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Minify HTML files (mobile) https://www.cigna.com/ - 2.1KiB (13%)
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Minify JavaScript files (desktop) https://www.cigna.com/iwov-resources/scripts/click-tracking/click-tracking.js - 3.2KiB (31%)
https://connect.facebook.net/en_US/fbds.js - 694B (33%)
|
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Minify JavaScript files (mobile) https://www.cigna.com/iwov-resources/scripts/click-tracking/click-tracking.js - 3.2KiB (31%)
https://connect.facebook.net/en_US/fbds.js - 693B (33%)
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Optimize image files (desktop) https://www.cigna.com/assets/media/images/logo/CignaFooterLogo.gif - 682B (26%)
|
| Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile) |
Summary of some information about this domain and its competition
Main
- Die Domain achieved a Score of 2932.
- The competing domain opencolleges.edu.au has achieved a score of 1240
Content
- For the popular word learn more, this would be a similar word combination:
- The ratio of the number of words and word combinations on the main domains to the benchmark of the competition sites is "178:178".
- The term cigna only appears on this website and not on the websites of the competition.
- The competitor opencolleges.edu.au has reached a value of 8 for the metric: "Average number of outgoing links to different domains".
- The achieved value for the metric: "Trustmetric value for this domain - majestic metric" is 72 .
Social media
- The domain fsastore.com has a Google+ account.
- 100% of this group of domains has a Twitter account.
- The number of Twitter fans belonging to the competitor ohiohealth.com tweet account is 13601 (since the last update).
- The main domain has a following number on twitter account of 2334
- The number of Instagram Following for the main domain is 449 (since the last update).
Seo
- In the search engine rankings below, the average position for the competitor ohiohealth.com is: 60.
- This free report has been updated for the main domain on 2020-02-09.
- The number of visitors from the search engine to the main domain is 0 per month.
- The domain fsastore.com has the best search engine rankings average position.
- On average, the competitors get at least 15748 visitors per month from the search engine.
Server
- The compression of the HTML together with INLINE CSS and JS enables the competitor pennmedicine.org website to save 1.5KiB kb each time the page is loaded.
- On the homepage, belonging to ohiohealth.com 3 CSS files can be identified.
- The total amount of the website requests on competitor ohiohealth.com was calculated at 15 kb.
- The HTML script of the competitor ohiohealth.com weighs 1229 kb.
- The HTML script of the main domain weighs 1017 kb.