Mini Content Marketing comparison of websites for cht.com

sika.com

98%
Change competitor

cht.com

18%

Other competitor

Define competitor

Our algorithms collect information, determine the relevant competitors and compare how these pages perform in direct comparison in fields: search engine rankings and traffic, social media activity and reach, popularity on other websites (backlinks) and the technical aspects of the website itself (user experience and many more). The selection of competitors can be improved by any visitor at any time by clicking on them and selecting an additional one or replacing existing ones. The displayed score is made up of metrics, which we present below. It shows percentage success measurement (snapshot) compared to the competition. The higher the percentage, the better performance. This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

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SEO: Number of expected visitors from the search engine

Expected volume of visitors based on the visibility in the search engine (presence on the first search results page for keywords that have significant monthly demand. Calculated thanks to public statistics on click rate). The value should not be compared with Google analytics numbers. The key figures are intended to be representative for the search engine visibility of a domain.

Social media statistics

Selected social media statistics on reach (number of followers / fans), activity (number of posts) and engagement (e.g. number of likes achieved for all posts).

This area belongs to the research work of the Internet Institute Zurich and does not guarantee the accuracy of the data. For precise evaluations, we recommend opening an account.

Metric cht.com sika.com
Twitter followers x x
Twitter following (account is following) x x
Twitter likes x x
Instagram followers x x
Instagram following (account is following) x x
Youtube subscribers x 26900
Youtube comments x x
Youtube videos x 473

Number of referring external websites - an important source of visitors

Number of backlinks and other important metrics

Metric cht.com sika.com
Number of Referring Backlinks (Content Popularity) (day) 88,514 1,972,694
Number of Referring Domains (Content Popularity) (day) 944 14,188
Number of URLs found in the index (day) 185,305 218,721
Number of IPs that refer to domain (day) 652 10,268
Number of subnets that refer to domain (day) 596 7,919
Number of Referring .EDU und .EDU - related Domains (Content Popularity) (day) 2 43
Number of Backlinks from .EDU and .EDU - related Domains (Content Popularity) (day) 6 190
Number of governmental and .gov - related domains that refer to domain (day) x 8
Number of government and .gov - related external backlinks that link to domain (day) x 37
The exact number of educational domains that refer to domain (day) 1 11
Number of Backlinks from .EDU Domains (Content Popularity) (day) 1 22
The exact number of government domains that refer to domain (day) x 4
The exact number of government links that refer to domain (day) x 27
Average number of outgoing links to unique domains for that domain (day) 1 2
The number of outgoing links for this domain (day) 1 2
Average number of internal links for domain (day) 57 116
Link Strength of Referring Domains (Content Popularity) (day) 56 51
Authority of Referring Domains (Content Popularity) (day) 44 62
TrustMetric value for domain (day) - Majestic metric 44 62

Keywords research

Frequent words and word combinations of the group of chosen websites and statistics on the occurrence and monthly demand in Google. Find keywords that are often used by competitors and have demand in the search engine.

Usability scores

User Experience Performance of the main domain on various devices (100 - is the best performance) und information about website loading times.

Page title
Chemicals for highest demands - CHT Group - special chemicals
Desktop speed score 39
Mobile speed score 33
Mobile usability score 99
Number of all page resources 64
Number of static page resources 47
Number of JS page resources 23
Number of styles (CSS) page resources 9
Total request weight 7 kb
HTML response weight 45 kb
CSS response weight 173 kb
Images response weight 1518 kb
JS response weight 473 kb

Usability - optimization suggestions

Selected advices to optimize loading times.

Avoid landing page redirects for the following chain of redirected URLs
http://cht.com/
https://cht.com/cht/web.nsf/id/pa_de_startseite.html?Open&LangRedirect=1
https://cht.com/cht/web.nsf/id/pa_en_startseite.html
Cache (desktop) by setting expiry date for
https://cht.com/cht/web.nsf/gfx/095F56C8A3D1F74CC125813D0040B672/$file/Banner-hansa-care-2270.jpg
https://cht.com/cht/web.nsf/gfx/138F14171CCBC6CCC1258154004FBE98/$file/teaser-textillegprom-moscow-2017.jpg
https://cht.com/cht/web.nsf/gfx/21077BDF3FFD3DA0C12580EB0049C7F8/$file/banner-smart-chemistry.jpg
Cache (mobile) by setting expiry date for
https://cht.com/cht/web.nsf/gfx/095F56C8A3D1F74CC125813D0040B672/$file/Banner-hansa-care-2270.jpg
https://cht.com/cht/web.nsf/gfx/138F14171CCBC6CCC1258154004FBE98/$file/teaser-textillegprom-moscow-2017.jpg
https://cht.com/cht/web.nsf/gfx/21077BDF3FFD3DA0C12580EB0049C7F8/$file/banner-smart-chemistry.jpg
Speed up server response time
Response time in 0.97 seconds
Minify your CSS files (desktop)
https://cht.com/cht/web.nsf/id/7F0E154FBFF3926EC1257C990030F70F/$file/main.css - 9.9KiB (18%)
https://cht.com/cht/web.nsf/id/29045CBEE7EE0379C1257F1C00306ED0/$file/main.css?OpenElement&v=0.41 - 8.4KiB (14%)
https://cht.com/cht/web.nsf/id/29045CBEE7EE0379C1257F1C00306ED0/$file/nav.css - 2.1KiB (16%)
Minify your CSS files (mobile)
https://cht.com/cht/web.nsf/id/7F0E154FBFF3926EC1257C990030F70F/$file/main.css - 9.9KiB (18%)
https://cht.com/cht/web.nsf/id/29045CBEE7EE0379C1257F1C00306ED0/$file/main.css?OpenElement&v=0.41 - 8.4KiB (14%)
https://cht.com/cht/web.nsf/id/29045CBEE7EE0379C1257F1C00306ED0/$file/nav.css - 2.1KiB (16%)
Minify JavaScript files (desktop)
https://cht.com/cht/web.nsf/id/A5B3DC87D1C97B71C1257F1C00306ED1/$file/jquery.colorbox-min.js - 9.8KiB (35%)
https://cht.com/cht/web.nsf/id/A5B3DC87D1C97B71C1257F1C00306ED1/$file/jquery.productsuche.cht.js?OpenElement&v=0.0.38 - 6.7KiB (22%)
https://cht.com/cht/web.nsf/id/A5B3DC87D1C97B71C1257F1C00306ED1/$file/jquery.assss.js?OpenElement&v=0.0.37 - 6.4KiB (33%)
Minify JavaScript files (mobile)
https://cht.com/cht/web.nsf/id/A5B3DC87D1C97B71C1257F1C00306ED1/$file/jquery.colorbox-min.js - 9.8KiB (35%)
https://cht.com/cht/web.nsf/id/A5B3DC87D1C97B71C1257F1C00306ED1/$file/jquery.productsuche.cht.js?OpenElement&v=0.0.38 - 6.7KiB (22%)
https://cht.com/cht/web.nsf/id/A5B3DC87D1C97B71C1257F1C00306ED1/$file/jquery.assss.js?OpenElement&v=0.0.37 - 6.4KiB (33%)
Optimize image files (desktop)
https://cht.com/cht/web.nsf/gfx/B32195E03F1A5535C12580AC00569D57/$file/banner-adhero-adhesives.jpg - 86.5KiB (63%)
https://cht.com/cht/web.nsf/gfx/21077BDF3FFD3DA0C12580EB0049C7F8/$file/banner-smart-chemistry.jpg - 81.5KiB (75%)
https://cht.com/cht/web.nsf/gfx/095F56C8A3D1F74CC125813D0040B672/$file/Banner-hansa-care-2270.jpg - 80.6KiB (72%)
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. (mobile)

Summary of some information about this domain and its competition

Main

  • Die Domain achieved a Score of 705.
  • The competing domain sika.com has achieved a score of 3825

Content

  • The word or combination of words with the lowest median result regarding the frequency is recipe tool (based on first 10 subpages of examined domain).
  • The ratio of the number of words and word combinations on the main domains to the benchmark of the competition sites is "204:1247".
  • Competitor sika.com has reached a value of 218721 for the metric: "Number of URLs found in the index (daily value)".
  • The competitor sika.com has reached a value of 2 for the metric: "Average number of outgoing links to different domains".
  • Competitor sika.com has reached a value of 2 for the metric: "Number of outgoing links".

Social media

  • A link to Google+ was found on the competitors website: sika.com.
  • A link to the Linkedin was found on the domain sika.com.
  • 100% of this group of domains has a LinkedIn account.
  • Number of Instagram followers, which belong to the competitor sika.com has been 4620 since the last check.
  • The number of Instagram Following for the competitor sika.com instagram account is 283 (since the last update).

Seo

  • The average position in the search engine rankings for the main domain is 59.
  • The main domain has a number of expected visitor coming from the search engine of 3107 per month (traffic).
  • The URL http://www.sika.com/de/group/Aboutus/board_of_directors.html is the most frequent url in our search engine rankings, which belongs to the competitor sika.com
  • The data of the search engine results was updated on the 2020-02-04 for the domain sika.com.
  • The competitor sika.com should get at least 77420 visitors from the search engine per month.

Server

  • Title of the homepage for the main domain is Chemicals for highest demands - CHT Group - special chemicals .
  • The version for smartphones and tablets of the main domain has achieved 99 points for user-experience (how user-friendly a website is).
  • The CSS of the competitor sika.com website accounts for3% of all data transfers.
  • The total amount of the website requests on competitor sika.com was calculated at 10 kb.
  • It would be an advantage to compress the image at the competitor sika.com website: https://pbs.twimg.com/profile_images/378800000344139478/e954ce6bf05abdc4f5192dd9069467db_normal.png in order to 5.5KiB kb.